摘要
随着我国乡村振兴战略的提出,地方特色农产品包装设计的发展及研究得到宝贵的发展契机。文章结合目前地方特色农产品包装设计的现状,明确了乡村振兴背景下地方特色农产品包装设计的目的,提出了相应的策略及具体的设计方法,尝试通过满足消费者对农产品包装的个性化需求,促进地方特色农产品的销售能力,为乡村经济发展、乡村振兴政策的实施提供有效的推动。
With the proposal of China's policy of rural revitalization,it is a great chance for the development and research on the local-culture-flavored packaging design. Based on the current situation,the goal is clarified with concrete strategies and methods. By satisfying people's personalized need,the selling will be promoted and this study may contribute to the development of rural economy and the application of the policy.
引文
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[3]王蕾.“十一五”期间安徽省特色农产品发展的思路与对策[J].安徽农业科学,2007.
[4]连放,胡珂.产品包装设计[M].北京:清华大学出版社,2014.