农村乳酸饮料消费状况及影响因素调查研究

详细信息    查看全文 | 推荐本文 |

英文篇名：Survey of Consumption Status and Influencing Factors of Lactic Acid Beverage in Rural Areas 作者：张黎 英文作者：ZHANG Li(College of Humanities,Jilin Agricultural University,Changchun,Jilin 130018) 关键词：农村 ; 乳酸饮料 ; 消费状况 英文关键词：Rural;Lactic acid beverage;Consumption status 中文刊名：AHNY 英文刊名：Journal of Anhui Agricultural Sciences 机构：吉林农业大学人文学院; 出版日期：2012-10-20 出版单位：安徽农业科学 年：2012 期：v.40;No.391 语种：中文; 页：AHNY201230133 页数：3 CN：30 ISSN：34-1076/S 分类号：372-373+404

摘要

对内蒙古赤峰市西桥镇农村居民乳酸饮料消费状况进行随机抽样调查,了解农村消费者乳酸饮料消费状况、影响因素及进行乳酸饮料营养价值宣教后消费者消费态度改变状况。结果表明,农村消费者乳酸饮料购买率总体较低,品牌、包装类型、口味、价格等影响消费者的购买意向,消费者在了解乳酸饮料营养价值后消费态度有所转变。建议乳制品企业注重产品的品牌效应及质量安全,准确把握市场定位,多品种开发产品。
        A random-sampled questionnaire survey was undertaken in Xiqiao Town of Chifeng City,Inner Mongolia to evaluate the consumption status,influencing factors and the change after learning the nutrition of lactic acid beverage.As indicated by the result,purchase ratio of lactic acid beverage is low.Purchase intention of consumers is influenced by brand,type of packaging,flavor and price.After learning the nutrition of lactic acid beverage,consumers' attitude changed.It was suggested that the dairy industry should pay attention to brand effect,quality safety,focus on the market positioning exactly,develop many varieties of lactic acid beverage.

引文

[1]张明立,鞠晓峰,李欣.我国城市居民奶制品消费行为的调查分析[J].中国乳品工业,2002,30(3):38-41.
    [2]吴佳,范志红,杨振霖.液态奶营养调整对北京居民消费意向影响力的调查[J].中国乳品工业,2006,34(11):56-59.
    [3]李蓉,张晨玥,李琳,等.关于乳酸饮料消费的市场调查分析[J].中国食物与营养,2010,16(1):52-54.