京津冀新能源汽车消费者购买意愿影响因素研究
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摘要
文章在研究京津冀地区新能源汽车发展现状的基础上,利用问卷从消费者、新能源汽车自身以及政府政策三个角度对影响消费者购买新能源汽车意愿的因素进行信息收集,之后通过Logistic多因素回归分析方法对影响因素进行分析,发现对新能源汽车了解程度、环保意识、新能源汽车价格、技术、安全性以及限号政策、购车补贴等因素对消费者购买新能源汽车意愿有显著影响。最后,根据数据分析结论,对京津冀地区新能源汽车产业发展提出针对性建议。
Based on the research on the development status of new energy vehicles in the Beijing-Tianjin-Hebei region, the paper uses the questionnaire to collect information on the factors affecting consumers' willingness to purchase new energy vehicles from three perspectives: consumers, new energy vehicles and government policies. Logistic multi-factor regression analysis method was used to analyze the influencing factors, and it is found that the understanding of new energy vehicle, environmental awareness, new energy vehicle price,technology, safety and limit policy, car subsidies and other factors have significant impact on the purchasing willingness of consumers.Finally, based on the data analysis conclusions, the paper puts forward some suggestions for the development of new energy automobile industry in Beijing-Tianjin-Hebei region.
Based on the research on the development status of new energy vehicles in the Beijing-Tianjin-Hebei region, the paper uses the questionnaire to collect information on the factors affecting consumers' willingness to purchase new energy vehicles from three perspectives: consumers, new energy vehicles and government policies. Logistic multi-factor regression analysis method was used to analyze the influencing factors, and it is found that the understanding of new energy vehicle, environmental awareness, new energy vehicle price,technology, safety and limit policy, car subsidies and other factors have significant impact on the purchasing willingness of consumers.Finally, based on the data analysis conclusions, the paper puts forward some suggestions for the development of new energy automobile industry in Beijing-Tianjin-Hebei region.
引文
[1]李文娟,吴婷婷.新能源汽车市场消费者购买意愿的影响因素研究[J].市场周刊,2018(11):112-114.
[2]赵慧卿,余杭,王靖雯,程锦庄,许靖婕.新能源汽车购买意愿影响因素研究---基于消费者感知视角[J].天津商业大学学报,2018,38(03):20-24.
[3]芈凌云,俞学燕,杨洁.知识型消费者新能源汽车购买行为影响因素研究---基于扎根理论的探索[J].企业经济,2018(04):19-26.
[4]李明来,王雪芸.基于结构方程模型的消费者对新能源汽车购买意愿的影响机制分析---以武汉市为例[J].经济研究导刊,2018(08):129-133.
[5]姜爱华,生享璐.新能源汽车消费者购买意愿影响因素及引导政策研究[J].财政科学,2017(05):12-26.
[6]姜生俊.基于购买意愿视角的电动汽车市场发展实证研究[D].华中科技大学,2017.
[7]温雅茹.新能源汽车购买中消费者感知风险对购买意愿的影响研究[D].广西大学,2017.
[8]李太莉.新能源汽车购买意愿影响因素研究[D].深圳大学,2017.
[9]张路.新能源汽车消费者购买决策行为的影响因素研究[D].广西师范大学,2016.
[10]刘腾飞.北京消费者新能源汽车购买意愿影响因素研究[D].北京林业大学,2016.
[11]Sovacool B.K.&W.Abrahamse.Pleasure or profit?Surveying the purchasing intentions of potential electric vehicle adopters in China[J]Transportation Research Part A:Policy and Practice,2019,Volume 124(1):69-81.
[12]Du Huibin&Diyi Liu.Who buys New Energy Vehicles in China?Assessing social-psychological predictors of purchasing awareness,intention,and policy.[J]Transportation Research Part F:Traffic Psychology and Behaviour,2018,Volume 58(1):56-69.
[13]Ng.Mark&Monica Law.Predicting purchase intention of electric vehicles in Hong Kong.[J]Australasian Marketing Journal(AMJ),2018,26(3):272-280.
[14]Zhang Xiang&Xue Bai.Electric vehicle adoption in license plate-controlled big cities:Evidence from Beijing.[J]Journal of Cleaner Production,2018,Volume 202:191-196.
[15]He Xiuhong&Wenjie Zhan.How to activate moral norm to adopt electric vehicles in China?An empirical study based on extended norm activation theory.[J]Journal of Cleaner Production,2018,Volume 172:3546-3556.
[16]Lou Yiping&Wenhuan Wang.Customers’Attitude on New Energy Vehicles’Policies and Policy Impact on Customers’Purchase Intention.[J]Energy Procedia,2017,Volume 105,2187-2193.
[17]Franziska Schmalfu&Kristin Mühl.Direct experience with battery electric vehicles(BEVs)matters when evaluating vehicle attributes,attitude and purchase intention.[J]Transportation Research Part F:Traffic Psychology and Behaviour,2017,Volume46,Part A:47-69.比例
[2]赵慧卿,余杭,王靖雯,程锦庄,许靖婕.新能源汽车购买意愿影响因素研究---基于消费者感知视角[J].天津商业大学学报,2018,38(03):20-24.
[3]芈凌云,俞学燕,杨洁.知识型消费者新能源汽车购买行为影响因素研究---基于扎根理论的探索[J].企业经济,2018(04):19-26.
[4]李明来,王雪芸.基于结构方程模型的消费者对新能源汽车购买意愿的影响机制分析---以武汉市为例[J].经济研究导刊,2018(08):129-133.
[5]姜爱华,生享璐.新能源汽车消费者购买意愿影响因素及引导政策研究[J].财政科学,2017(05):12-26.
[6]姜生俊.基于购买意愿视角的电动汽车市场发展实证研究[D].华中科技大学,2017.
[7]温雅茹.新能源汽车购买中消费者感知风险对购买意愿的影响研究[D].广西大学,2017.
[8]李太莉.新能源汽车购买意愿影响因素研究[D].深圳大学,2017.
[9]张路.新能源汽车消费者购买决策行为的影响因素研究[D].广西师范大学,2016.
[10]刘腾飞.北京消费者新能源汽车购买意愿影响因素研究[D].北京林业大学,2016.
[11]Sovacool B.K.&W.Abrahamse.Pleasure or profit?Surveying the purchasing intentions of potential electric vehicle adopters in China[J]Transportation Research Part A:Policy and Practice,2019,Volume 124(1):69-81.
[12]Du Huibin&Diyi Liu.Who buys New Energy Vehicles in China?Assessing social-psychological predictors of purchasing awareness,intention,and policy.[J]Transportation Research Part F:Traffic Psychology and Behaviour,2018,Volume 58(1):56-69.
[13]Ng.Mark&Monica Law.Predicting purchase intention of electric vehicles in Hong Kong.[J]Australasian Marketing Journal(AMJ),2018,26(3):272-280.
[14]Zhang Xiang&Xue Bai.Electric vehicle adoption in license plate-controlled big cities:Evidence from Beijing.[J]Journal of Cleaner Production,2018,Volume 202:191-196.
[15]He Xiuhong&Wenjie Zhan.How to activate moral norm to adopt electric vehicles in China?An empirical study based on extended norm activation theory.[J]Journal of Cleaner Production,2018,Volume 172:3546-3556.
[16]Lou Yiping&Wenhuan Wang.Customers’Attitude on New Energy Vehicles’Policies and Policy Impact on Customers’Purchase Intention.[J]Energy Procedia,2017,Volume 105,2187-2193.
[17]Franziska Schmalfu&Kristin Mühl.Direct experience with battery electric vehicles(BEVs)matters when evaluating vehicle attributes,attitude and purchase intention.[J]Transportation Research Part F:Traffic Psychology and Behaviour,2017,Volume46,Part A:47-69.比例