微信公众号用于应急救护健康教育的现状及传播力分析
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摘要
目的对微信公众号运营以来20个月的情况和传播力进行分析,探索新媒体传播方式在应急救护领域的作用。方法借助微信公众平台的数据收集和统计功能,分析微信公众号发表第1篇文章以来20个月(2016年12月5日—2018年8月5日)的运营数据。结果微信公众号关注人数持续增加,截至2018年8月5日共计3 822人,其中男女各半。共发布图文65篇,总阅读量为21 780人;图文累积阅读人数和净增关注人数高度相关;最受关注的内容是专业原创图文。结论有规律、持续地更新微信公众号图文,提高专业原创图文的更新频率,有利于提升公众号的影响力。
Objective To analyze the operation situation and popularity of Wechat official account and explore the role of new media communication method in the field of first aid.Methods Using the data collection and statistics function of WeChat public platform,this paper analyzed the operational data for 20 months(from December 5,2016 to August 5,2018) since the publication of the first article.Results The number of users continued to increase,with a total of 3 822 as of August 5,2018,male and female users taking similar proportion.A total of 65 articles were published,with a total reading volume of 21 780.There was a high correlation between the accumulated number of readers and the net increase number of users.The most popular content was original professional articles.Conclusion Regular and continuous updating of articles and more original professional articles may be beneficial to expand the influence of the Wechat official account.
Objective To analyze the operation situation and popularity of Wechat official account and explore the role of new media communication method in the field of first aid.Methods Using the data collection and statistics function of WeChat public platform,this paper analyzed the operational data for 20 months(from December 5,2016 to August 5,2018) since the publication of the first article.Results The number of users continued to increase,with a total of 3 822 as of August 5,2018,male and female users taking similar proportion.A total of 65 articles were published,with a total reading volume of 21 780.There was a high correlation between the accumulated number of readers and the net increase number of users.The most popular content was original professional articles.Conclusion Regular and continuous updating of articles and more original professional articles may be beneficial to expand the influence of the Wechat official account.
引文
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[8]赵冬旭,张聪聪,马盼盼.微信公众号应用于医院业务宣传的实践与思考[J].中国卫生信息管理杂志,2017,14(3):443-446.
[9]张华,董银凤,孙志岭,等.大学生健康素养微信公众平台干预效果评价[J].中国学校卫生,2017,38(11):1644-1647.
[10]沈艳,王珏,何媛,等.基于微信公众平台的医院品牌建设[J].2017,24(8):701-705.
[2]徐杰.微信公众平台在医院健康教育中的应用[J].中国健康教育,2015,31(1):86-87.
[3]清华大学新闻研究中心.2014政务新媒体传播力报告[R].北京:清华大学新闻研究中心,2015:4-7.
[4]蔡博宇,徐志杰.微信公众平台上阅读医学科普文章行为的调查[J].中国公共卫生管理,2016,32(6):783-787.
[5]吴中堂,刘建徽,唐振华.微信公众号信息传播的影响因素研究[J].情报杂志.2015,34(4):122-126.
[6]李明德,高如.媒体微信公众号传播力评价研究--基于20个陕西媒体微信公众号的考察[J].情报杂志,2015,34(7):141-147.
[7]王丽萍,黄连成,徐红,等.微信公众号在健康教育与健康促进工作中的应用[J].中国健康教育,2017,33(7):669-671.
[8]赵冬旭,张聪聪,马盼盼.微信公众号应用于医院业务宣传的实践与思考[J].中国卫生信息管理杂志,2017,14(3):443-446.
[9]张华,董银凤,孙志岭,等.大学生健康素养微信公众平台干预效果评价[J].中国学校卫生,2017,38(11):1644-1647.
[10]沈艳,王珏,何媛,等.基于微信公众平台的医院品牌建设[J].2017,24(8):701-705.