绿色环保包装与绿色消费行为的实证分析

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英文篇名：Empirical Analysis of Green Packaging and Green Consumption Behavior 作者：邓颖仪 英文作者：DENG Ying-yi;Faculty of Business, City University of Macau; 关键词：绿色消费行为 ; 绿色环保包装 ; 研究模型 ; 结果分析 英文关键词：green consumption behavior;;green environmental protection packaging;;research model;;result analysis 中文刊名：QQHD 英文刊名：Journal of Qiqihar University(Philosophy & Social Science Edition) 机构：澳门城市大学商学院; 出版日期：2019-05-15 出版单位：齐齐哈尔大学学报(哲学社会科学版) 年：2019 期：No.267 语种：中文; 页：QQHD201905021 页数：3 CN：05 ISSN：23-1435/C 分类号：72-74

摘要

绿色消费浪潮在全球兴起,有效地改善了企业产品的包装思维理念。探究绿色环保包装与绿色消费行为之间的相互关系,并结合科学理论为绿色消费行为与绿色环保包装建立研究模型,提出研究假设,进行深入分析,深度思考绿色环保包装设计对消费者绿色消费所产生的主客观影响,能够满足消费者的物质与精神双重需求,为未来商品市场坚持走绿色环保理念创造有利条件。
        The tide of green consumption is rising all over the world,which effectively improves the creative thoughts of enterprise about product packaging.The paper puts forward some questions that use for exploring the relationship between green packaging and green consumption behavior.Then establish a research model for green consumption behavior and green environmental protection packaging based on scientific theory. At the same time, propose the research hypothesis, then analyze and reflect on the results of the research process. In addition, put deep thought on the subjective and objective impact of green environmental protection packaging design on customers' green consumption.It can meet the material and spiritual needs of consumens,and cancreate faverable conditions for the future commodity market to adhere to the concept of green environmental protection.

引文

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