现代游憩商业街满意度评价研究——以杭州市延安路为例
|
摘要
现代游憩商业街是文、旅、商融合的重要载体,是现代城市的窗口。文章探讨现代游憩商业街的满意度评价体系构成,以杭州市延安路为典型案例,对比分析影响游客与居民对现代游憩商业街满意评价的主要因素。研究表明:①延安路的客源以中、青年白领、蓝领及学生为主,呈现年轻化态势;②现代游憩商业街的满意度评价体系包含6个影响因子,即商业、交通、景观、休闲、设施、文化—服务因素,游客与居民对各因素的满意评价不尽相同;③6个因子对总体满意及游客和居民双方满意度均有不同程度影响,其中,商业因素影响最大,且居民满意更受文化—服务因素影响,而游客满意则更受景观因素影响;④经IPA分析,对比得出游客与居民双方感知下需改进及提升的举措。
Modern recreation business district is an important carrier for the integration of the culture, travel, and commerce, and it is also an important part of city's business geography study and its tourism development. Taking Yan 'an road in Hangzhou Cityas an research area, from the perspectives of residents' and tourists' perception, this paper carries out the satisfaction evaluation. Result shows that: customers in Yan 'an road are mainly young white-collar workers, bluecollar workers and students; The consumption contribution of tourists is relatively high. Six factors were identified for the overall satisfaction evaluation of modern recreation business district, namely business factor, traffic factor, landscape factor, leisure factor, facilities factor, culture-service factor. The satisfaction degree of the residents and tourists are different from each other. The six factors have a different impact on the residents' and tourists' satisfaction, among which the commercial factor has the biggest impact, and the residents' satisfaction is greatly affected by the cultureservice factor, while the tourists' satisfaction is more affected by the landscape factor. Through IPA, various factors that need to be improved under the perception of residents and tourists are compared and analyzed.
Modern recreation business district is an important carrier for the integration of the culture, travel, and commerce, and it is also an important part of city's business geography study and its tourism development. Taking Yan 'an road in Hangzhou Cityas an research area, from the perspectives of residents' and tourists' perception, this paper carries out the satisfaction evaluation. Result shows that: customers in Yan 'an road are mainly young white-collar workers, bluecollar workers and students; The consumption contribution of tourists is relatively high. Six factors were identified for the overall satisfaction evaluation of modern recreation business district, namely business factor, traffic factor, landscape factor, leisure factor, facilities factor, culture-service factor. The satisfaction degree of the residents and tourists are different from each other. The six factors have a different impact on the residents' and tourists' satisfaction, among which the commercial factor has the biggest impact, and the residents' satisfaction is greatly affected by the cultureservice factor, while the tourists' satisfaction is more affected by the landscape factor. Through IPA, various factors that need to be improved under the perception of residents and tourists are compared and analyzed.
引文
[1]Stansfield C A,Ricket J E.The Recreational Business District[J].Journal of Leisure Research,1970,2(4):213-225.
[2]Getz D.Planning for Tourism Business District[J].Annals of Tourism Research,1993,20(3):583-600.
[3]Taylor V.The Recreational Business District:A Component of the East London Urban Morphology[J].South African Geogra‐pher,1975(5):139-144.
[4]陈玉慧.我国城市步行街建设热的起因及正负效应[J].经济地理,2002,2(4):465-469.
[5]王润,刘家明.旅游产业集群研究综述[J].地理科学进展,2012,31(10):1 407-1 412.
[6]曲凌雁,顾安琪.城市游憩商业区(RBD)对城市发展的影响[J].世界地理研究,2006,15(4):74-79.
[7]杨吾杨.商业地理学--回顾与前瞻[J].人文地理,1991,6(4):1-5.
[8]侯国林,黄震方.城市商业游憩区旅游开发的原则与产品体系[J].城市问题,2001(1):18-20.
[9]刘水良,吴吉林,徐颂军.广州市北京路步行街旅游形象策划[J].云南地理环境研究,2005,17(2):65-68.
[10]Zhu H,Liu J,Liu H,et al.Recreational Business District Boundary Identifying and Spatial Structure Influence in Histor‐ic Area Development:A Case Study of Qianmen Area,China[J].Habitat International,2017(63):11-20.
[11]保继刚,古诗韵.广州城市游憩商业区(RBD)的形成与发展[J].人文地理,2002,17(5):1-6.
[12]赵航.基于消费需求特性的城市商业街功能规划--以湖南路商业街为例[J].现代城市研究,2005,20(11):56-61.
[13]唐幼纯,马海林.上海城市商业街区形象评价与分析[J].东华大学学报:社会科学版,2002,2(1):22-27.
[14]吴正旺,郑豪.泉州中山路步行街区调查[J].华侨大学学报:自然科学版,2004,25(2):180-183.
[15]Jiaming CHEN,Chen,et al.A Spatial-temporal Analysis of Urban Recreational Business Districts:A Case Study in Beijing,China[J].Journal of Geographical Sciences,2015,25(12):1 521-1 536.
[16]宋长海,楼嘉军.上海休闲旅游特色街空间结构及成因研究[J].旅游学刊,2006(8):13-17.
[17]吴必虎,党宁,吴冬青.传统商业街区旅游景观整治研究--以安徽屯溪老街为例[J].规划师,2004,20(11):17-20.
[18]陈志钢,保继刚.典型旅游城市游憩商业区空间形态演变及影响机制--以广西阳朔县为例[J].地理研究,2012,31(7):1 339-1 351.
[19]张歆梅.城市商业街研究发展综述[J].商业研究,2007(11):115-118.
[20]Battino S,Borruso G,Donato C.Some Preliminary Remarks on the Recreational Business District in the City of Sassari:ASocial Network Approach[C]//International Conference on Computational Science and Its Applications.Springer,Cham,2014:629-641.
[21]唐代剑,王琼英.杭州特色商业街形成与扩张机理研究[J].经济地理,2013,33(6):84-90.
[22]Proudfoot M J.Intra-city Business Census Statistics for Philadelphia,Pennsylvania[R].Washington,D C:Government Printing Office,1937.
[23]Pearce D G.An Integrative Framework for Urban Tourism Research[J].Annals of Tourism Research,2001,28(4):926-946.
[24]朱鹤,刘家明,李玏,等.中国城市休闲商业街区研究进展[J].地理科学进展,2014,33(11):1 474-1 485.
[25]周永广,温俊杰,陈鼎文.基于信息熵权TOPSIS法的步行商业街业态竞争力及布局研究--以杭州市两条步行商业街为实证案例[J].浙江大学学报:理学版,2012,39(6):724-732.
[26]肖月强,黄萍,陈杨林.城市特色商业街评价体系研究--以成都青羊特色商业街区为例[J].西南民族大学学报:人文社科版,2011,32(9):157-161.
[27]Thomas W P.Main Street Transformed:Community Sense of Place for Nonmetropolitan Tourism Business Districts[J].Ur‐ban Geography,2010,21(7):609-639.
[28]Martilla J A,James J C.Importance-Performance Analysis[J].Journal of Marketing,1977,41(1):77-79.
[29]陈旭.IPA分析法的修正及其在游客满意度研究的应用[J].旅游学刊,2013,28(11):59-66.
[30]冯四清.商业街评价体系的构建[J].合肥工业大学学报:自然科学版,2004,27(12):1 622-1 626.
[31]洪增林,史新峰.商业街评价指标体系的构建研究[J].西安工业大学学报,2012,32(1):68-73.
[32]张立生.城市RBD判断指标体系研究[J].人文地理,2007,22(6):26-29.
[33]丁蕾,宋福临,吴小根.基于功能视角的游憩商业区空间结构研究--以南京市夫子庙地区为例[J].河南科学,2012,30(9):1 388-1 394.
[34]王婉飞,王毅菲,樊玲玲.城市游憩商业区(RBD)深度体验研究[J].浙江大学学报:人文社会科学版,2009,39(1):43-50.
[2]Getz D.Planning for Tourism Business District[J].Annals of Tourism Research,1993,20(3):583-600.
[3]Taylor V.The Recreational Business District:A Component of the East London Urban Morphology[J].South African Geogra‐pher,1975(5):139-144.
[4]陈玉慧.我国城市步行街建设热的起因及正负效应[J].经济地理,2002,2(4):465-469.
[5]王润,刘家明.旅游产业集群研究综述[J].地理科学进展,2012,31(10):1 407-1 412.
[6]曲凌雁,顾安琪.城市游憩商业区(RBD)对城市发展的影响[J].世界地理研究,2006,15(4):74-79.
[7]杨吾杨.商业地理学--回顾与前瞻[J].人文地理,1991,6(4):1-5.
[8]侯国林,黄震方.城市商业游憩区旅游开发的原则与产品体系[J].城市问题,2001(1):18-20.
[9]刘水良,吴吉林,徐颂军.广州市北京路步行街旅游形象策划[J].云南地理环境研究,2005,17(2):65-68.
[10]Zhu H,Liu J,Liu H,et al.Recreational Business District Boundary Identifying and Spatial Structure Influence in Histor‐ic Area Development:A Case Study of Qianmen Area,China[J].Habitat International,2017(63):11-20.
[11]保继刚,古诗韵.广州城市游憩商业区(RBD)的形成与发展[J].人文地理,2002,17(5):1-6.
[12]赵航.基于消费需求特性的城市商业街功能规划--以湖南路商业街为例[J].现代城市研究,2005,20(11):56-61.
[13]唐幼纯,马海林.上海城市商业街区形象评价与分析[J].东华大学学报:社会科学版,2002,2(1):22-27.
[14]吴正旺,郑豪.泉州中山路步行街区调查[J].华侨大学学报:自然科学版,2004,25(2):180-183.
[15]Jiaming CHEN,Chen,et al.A Spatial-temporal Analysis of Urban Recreational Business Districts:A Case Study in Beijing,China[J].Journal of Geographical Sciences,2015,25(12):1 521-1 536.
[16]宋长海,楼嘉军.上海休闲旅游特色街空间结构及成因研究[J].旅游学刊,2006(8):13-17.
[17]吴必虎,党宁,吴冬青.传统商业街区旅游景观整治研究--以安徽屯溪老街为例[J].规划师,2004,20(11):17-20.
[18]陈志钢,保继刚.典型旅游城市游憩商业区空间形态演变及影响机制--以广西阳朔县为例[J].地理研究,2012,31(7):1 339-1 351.
[19]张歆梅.城市商业街研究发展综述[J].商业研究,2007(11):115-118.
[20]Battino S,Borruso G,Donato C.Some Preliminary Remarks on the Recreational Business District in the City of Sassari:ASocial Network Approach[C]//International Conference on Computational Science and Its Applications.Springer,Cham,2014:629-641.
[21]唐代剑,王琼英.杭州特色商业街形成与扩张机理研究[J].经济地理,2013,33(6):84-90.
[22]Proudfoot M J.Intra-city Business Census Statistics for Philadelphia,Pennsylvania[R].Washington,D C:Government Printing Office,1937.
[23]Pearce D G.An Integrative Framework for Urban Tourism Research[J].Annals of Tourism Research,2001,28(4):926-946.
[24]朱鹤,刘家明,李玏,等.中国城市休闲商业街区研究进展[J].地理科学进展,2014,33(11):1 474-1 485.
[25]周永广,温俊杰,陈鼎文.基于信息熵权TOPSIS法的步行商业街业态竞争力及布局研究--以杭州市两条步行商业街为实证案例[J].浙江大学学报:理学版,2012,39(6):724-732.
[26]肖月强,黄萍,陈杨林.城市特色商业街评价体系研究--以成都青羊特色商业街区为例[J].西南民族大学学报:人文社科版,2011,32(9):157-161.
[27]Thomas W P.Main Street Transformed:Community Sense of Place for Nonmetropolitan Tourism Business Districts[J].Ur‐ban Geography,2010,21(7):609-639.
[28]Martilla J A,James J C.Importance-Performance Analysis[J].Journal of Marketing,1977,41(1):77-79.
[29]陈旭.IPA分析法的修正及其在游客满意度研究的应用[J].旅游学刊,2013,28(11):59-66.
[30]冯四清.商业街评价体系的构建[J].合肥工业大学学报:自然科学版,2004,27(12):1 622-1 626.
[31]洪增林,史新峰.商业街评价指标体系的构建研究[J].西安工业大学学报,2012,32(1):68-73.
[32]张立生.城市RBD判断指标体系研究[J].人文地理,2007,22(6):26-29.
[33]丁蕾,宋福临,吴小根.基于功能视角的游憩商业区空间结构研究--以南京市夫子庙地区为例[J].河南科学,2012,30(9):1 388-1 394.
[34]王婉飞,王毅菲,樊玲玲.城市游憩商业区(RBD)深度体验研究[J].浙江大学学报:人文社会科学版,2009,39(1):43-50.