寒地黑土区域休闲农业品牌建设研究——以黑龙江省绥化市为例
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摘要
绥化市地处寒地黑土核心区域,自身的特色具有发展休闲农业的优势,同时,在发展过程中也存在不足。因此,绥化市休闲农业在品牌化建设上需要发挥优势和克服不足,从产品、服务、宣传、营销和多方协作等方面持续努力,增强绥化市休闲农业的品牌效应,以达到保护区域内生态环境和培育休闲农业规模经济的双重目的。
Suihua City is located in the core area of the black soil in cold zone. Its own characteristics have the advantage of developing leisure agriculture, but show some deficiencies in the development process. Therefore, Suihua City's leisure agriculture needs to exert its advantages and overcome its shortcomings in brand construction, and continuously make efforts to enhance the brand effect of leisure agriculture in terms of products, services, publicity, marketing and multi-party cooperation, so as to achieve the dual purpose of protecting the ecological environment and cultivating the scale economy of leisure agriculture.
Suihua City is located in the core area of the black soil in cold zone. Its own characteristics have the advantage of developing leisure agriculture, but show some deficiencies in the development process. Therefore, Suihua City's leisure agriculture needs to exert its advantages and overcome its shortcomings in brand construction, and continuously make efforts to enhance the brand effect of leisure agriculture in terms of products, services, publicity, marketing and multi-party cooperation, so as to achieve the dual purpose of protecting the ecological environment and cultivating the scale economy of leisure agriculture.
引文
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[5]何艳琳.我国台湾地区休闲农业与乡村旅游发展的启示[J].农业与技术,2013(6).
[6]中共黑龙江省委党校第54期省管干部进修班(政治方向)第三组.关于绥化市打造寒地黑土品牌的对策建议[J].奋斗,2017(9).
[7]杨雪.基于顾客视角的休闲农业旅游品牌化策略研究[J].华北农学报,2010(z3).
[8]苗月新.品牌管理理论与实务[M].北京:清华大学出版社,2016.
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