基于VR技术的交互式网络广告特点与应用领域
|
摘要
指出了随着信息技术和网络技术的高速发展,VR技术凭借其独特的交互性优势被越来越多的广告企业看好,成为交互式网络广告抢占市场的关键技术力量。与传统的网络广告形式相比,基于VR技术的交互式网络广告具有环境设计三维化、用户参与互动化和信息传达人性化等特点。融入VR技术的交互式网络广告必然会为广告市场带来一场新的机遇,它所带来的互动体验、感官震撼、市场影响必能开启网络广告的全新纪元。
With the rapid development of information technology and network technology,VR technology with its unique advantages of interactive is more and more optimistic about the advertising business,which has become a key technology of interactive online advertising to seize the market.Compared with the traditional forms of advertising networks,interactive online advertising based on VR technology has a three-dimensional environment design,interactive user participation and information communicated humane characteristics.Interactive online advertising based on VR technology will inevitably bring new opportunities advertising market.Its interactive experience,sensory shock,the market impact of online advertising will be able to open a new era.
With the rapid development of information technology and network technology,VR technology with its unique advantages of interactive is more and more optimistic about the advertising business,which has become a key technology of interactive online advertising to seize the market.Compared with the traditional forms of advertising networks,interactive online advertising based on VR technology has a three-dimensional environment design,interactive user participation and information communicated humane characteristics.Interactive online advertising based on VR technology will inevitably bring new opportunities advertising market.Its interactive experience,sensory shock,the market impact of online advertising will be able to open a new era.
引文
[1]刘洋.网络广告的发展现状与趋势[J].现代营销,2012(2):162~162.
[2]程馨梅.网络广告的发展趋势探讨[J].东方企业文化,2011(16):233.
[3]张华,金定海.网络传播中的广告效果交互模式[J].上海师范大学学报(哲学社会科学版),2012,41(2):75~81.
[4]王静.网络广告交互动画设计的艺术[J].新闻爱好者(下半月),2009(5):55~56.
[5]张静.虚拟现实技术在广告中的应用[J].现代商业,2012(30):273~273.
[6]陈志刚,耿涛,章聿等.浅谈产品交互式展示设计[J].大众文艺,2011(18):84,109.
[7]陈有刚.基于虚拟交互的产品多媒体展示平台研究与实现[D].南京:河海大学,2008.
[8]蔺相东.基于虚拟技术的产品展示设计与研究[D].西安:陕西科技大学,2008.
[9]俞璋凌.基于web&VR技术的产品展示方法研究[D].合肥:合肥工业大学,2009.
[10]姜茜.网络虚拟展示广告的视觉传达设计[D].无锡:江南大学,2008.
[11]舒磊.浅谈交互式网络广告[J].美术教育研究,2013(8):50.
[12]王玮,武小明.基于虚拟现实技术的现代交互广告艺术探究[J].包装世界,2013(4):78~81,83.
[13]牛小娣.中国交互式网络广告传播研究[D].长沙:湖南大学,2012.
[2]程馨梅.网络广告的发展趋势探讨[J].东方企业文化,2011(16):233.
[3]张华,金定海.网络传播中的广告效果交互模式[J].上海师范大学学报(哲学社会科学版),2012,41(2):75~81.
[4]王静.网络广告交互动画设计的艺术[J].新闻爱好者(下半月),2009(5):55~56.
[5]张静.虚拟现实技术在广告中的应用[J].现代商业,2012(30):273~273.
[6]陈志刚,耿涛,章聿等.浅谈产品交互式展示设计[J].大众文艺,2011(18):84,109.
[7]陈有刚.基于虚拟交互的产品多媒体展示平台研究与实现[D].南京:河海大学,2008.
[8]蔺相东.基于虚拟技术的产品展示设计与研究[D].西安:陕西科技大学,2008.
[9]俞璋凌.基于web&VR技术的产品展示方法研究[D].合肥:合肥工业大学,2009.
[10]姜茜.网络虚拟展示广告的视觉传达设计[D].无锡:江南大学,2008.
[11]舒磊.浅谈交互式网络广告[J].美术教育研究,2013(8):50.
[12]王玮,武小明.基于虚拟现实技术的现代交互广告艺术探究[J].包装世界,2013(4):78~81,83.
[13]牛小娣.中国交互式网络广告传播研究[D].长沙:湖南大学,2012.