基于网络游记分析的内地游客对香港旅游感知研究
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摘要
香港是世界著名的旅游目的地和客源地,为了探讨内地游客对香港旅游感知及评价,利用内容分析法,以去哪儿网上114篇有关香港的网络游记为研究样本,借助Rost-CM6进行文本分析,从区划名称、旅游景点、交通、住宿、美食及购物等方面,对赴港内地游客的旅游感知进行分析,探讨其对香港旅游的情感评价;研究发现:内地游客对香港旅游感知,主要是香港城市旅游景区,其次是行政区划,而后依次是交通、美食、住宿及购物,且对香港具有丰富且积极的情感评价。
Hang Kong is a world famous tourist destination and tourist source region. In order to explore the perception and evaluation of mainland tourists on Hong Kong,by using content analysis method,by taking 114 online articles on Hong Kong travel in Qunar Net as the research sample,with the help of Rost-CM6,this paper analyzes the texts,and analyzes tourism perception of Mainland tourists on Hong Kong from the perspective of regional names,scenic spots,transportation,accommodation,food and shopping and so on to discuss their evaluation on the feelings on Hong Kong travel. The research indicates that the perception of Mainland tourists on Hong Kong tourism is mainly scenic spots of Hong Kong city,followed by administrative divisions,followed by traffic,food,accommodation and shopping and they have rich and positive emotional evaluation on Hong Kong.
Hang Kong is a world famous tourist destination and tourist source region. In order to explore the perception and evaluation of mainland tourists on Hong Kong,by using content analysis method,by taking 114 online articles on Hong Kong travel in Qunar Net as the research sample,with the help of Rost-CM6,this paper analyzes the texts,and analyzes tourism perception of Mainland tourists on Hong Kong from the perspective of regional names,scenic spots,transportation,accommodation,food and shopping and so on to discuss their evaluation on the feelings on Hong Kong travel. The research indicates that the perception of Mainland tourists on Hong Kong tourism is mainly scenic spots of Hong Kong city,followed by administrative divisions,followed by traffic,food,accommodation and shopping and they have rich and positive emotional evaluation on Hong Kong.
引文
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[20]沈阳,傅惠鹃,刘朋朋.虚拟学习团队实证化研究[J].图书情报知识,2009(6):103-107SHEN Y,FU H J,LIU P P.Empirical Research on Virtual Learning Team[J].Documentation,Information&Knowledge,2009(6):103-107
[21]吴宝清,吴晋峰.基于网络文本的巴丹吉林沙漠旅游者偏好研究[J].中国沙漠,2015,35(4):1041-1047WU B Q,WU J F.Study on Preference of Tourism in the Badain Jaran Desert Based on Network Text[J].Journal of Desert Research,2015,35(4):1041-1047
[22]王京传,吕兴洋,李秋云.旅游分销渠道中辅助商作用研究——以去哪儿网为例[J].旅游论坛,2016,9(3):75-81WANG J C,NU X Y,LI Q Y.A Study on the Effectiveness of Facilitators in Tourism Distribution Channels-taking Qunar as an Case[J].Tourism Forum,2016,9(3):75-81
[2]孙根年,李红,周功梅.香港社会对内地自由行及入境旅游激增的情绪反应[J].经济地理,2016,36(2):182-188SUN G N,LI H,ZHOU G M.HK's Love-Hate for Free Exercise and a Surge in Inbound Tourism from Mainland China—Based on Effects Analysis of Tourism's SocialEconomic Impacts[J].Economic Geography,2016,36(2):182-188
[3]何悦.渝东南旅游业的可持续发展——以彭水县为例[J].重庆工商大学学报(自然科学版),2015,32(6):98-102HE Y.The Sustainable Development of Tourism in the Southeast of Chongqing——Taking Pengshui County for an Example[J].J Chongqing Technol Business Univ(Nat Sci Ed),2015,32(6):98-102.
[4]KURSAHIMA T,TEZUKA T,TANAKA K.Blog Map of Experiences:Extracting and Geographically Mapping Visitor Experiences from Urban Blogs[C]∥International Conference on Web Information Systems Engineering[A].2005
[5]PAN B,MACLAURIN T,CROTTS J C.Travel Blogs and the Implications for Destination Marketing.[J].Journal of Travel Research,2007,46(1):35-45
[6]BOSANGIT C,DULNUAN J,M M.Using Travel Blogs to Examine the Postconsumption Behavior of Tourists[J].Journal of Vacation Marketing,2012,18(3):207-219
[7]BANYAI M,GLOVER T D.Evaluating Research Methods on Travel Blogs[J].Journal of Travel Research,2012,51(3):267-277
[8]SUN M H,RYAN C,PAN S.Using Chinese Travel Blogs to Examine Perceived Destination Image:the Case of New Zealand.[J].Journal of Travel Research,2015,54(4):192-205
[9]张卫卫,王晓云.基于弱连带优势的旅游博客营销初探[J].旅游学刊,2008(6):10-11.ZANG W W,WANG X Y.A Study on Tourism Blog Marketing Based on Weak Joint Advantage[J].Tourism Tribune,2008(6):10-11
[10]戴光全,陈欣.旅游者摄影心理初探——基于旅游照片的内容分析[J].旅游学刊,2009,24(7)71-77DAI G Q,CHEN X.An Initial Discussion about Tourists’Photographic Psychology——Based on the Content Analysis of Tourist Photos[J].Tourism Tribune,2009,24(7):71-77
[11]段圣奎,张述林,姜辽.收获信任与温暖的新潮旅游群体——对沙发客的初步研究[J].旅游学刊,2013,28(7):101-108DUAN S K,ZHANG S L,JIANG L.The New and Fashionable Tourist Group Who Obtain the Confidence and Warmth:An Elementary Research on Couchsurfer[J].Tourism Tribune,2013,28(7):101-108
[12]李爽,周璇玲,丁瑜.大陆居民赴台旅游体验感知研究——基于98篇马蜂窝游记的文本分析[J].旅游论坛,2015,8(6):7-20LI S,ZHOU X L,DING Y.Research on Experience Perception of Mainland Residents to Taiwan Travel-text Analysis of 98 Travel Notes from Mafengwo Website[J].Touism Forum,2015,8(6):7-20
[13]胡传东,李露苗,罗尚焜.基于网络游记内容分析的风景道骑行体验研究——以318国道川藏线为例[J].旅游学刊,2015,30(11):99-110HU C D,LI L M,LUO S K.Cycling Tourists’Experience of Scenic Byways Based on Content Analysis of Travel Blogs:A Case Study of the Sichuan-Tibet Section of National Highway 318[J].Tourism Tribune,2015,30(11):99-110
[14]周常春,唐雪琼.符号学方法和内容分析法在旅游手册研究中的应用[J].生态经济,2005(6):24-27ZHOU C C,TANG X Q.Application of Semiotic and Content Analysis Methods in Tourism Brochures and Guidebooks Research[J].Ecological Economy,2005(6):24-27
[15]窦平安.图书情报学研究中的内容分析法[J].国外情报科学,1993(1):27-30DOU P A.Content Analysis in Library and Information Science Research[J].Foreign Information Science,1993(1):27-30
[16]吴世忠.内容分析方法论纲[J].情报资料工作,1991(2):37-47WU S Z.Outline of Content Analysis Method[J].Information and Documentation Services,1991(2):37-47
[17]李本乾.描述传播内容特征检验传播研究假设-内容分析法简介(下)[J].当代传播,2000(1):47-51LI B Q.Describe the Dissemination of the Contents of the Characteristics of the Test of the Dissemination of Research Assumptions Content Analysis Method(Next)[J].Contemporary Communication,2000(1):47-51
[18]冯郁青.媒介内容分析的相关理论[J].新闻与传播研究,1998(3):66-73FENG Y Q.The Theory of Media Content Analysis[J].Journalism and Communication Studies,1998(3):66-73
[19]邱均平,邹菲.关于内容分析法的研究[J].中国图书馆学报,2004,30(2):14-19QIU J P,ZHOU F.Research on Content Analysis Method[J].Journal of Library Science in China,2004,30(2):14-19
[20]沈阳,傅惠鹃,刘朋朋.虚拟学习团队实证化研究[J].图书情报知识,2009(6):103-107SHEN Y,FU H J,LIU P P.Empirical Research on Virtual Learning Team[J].Documentation,Information&Knowledge,2009(6):103-107
[21]吴宝清,吴晋峰.基于网络文本的巴丹吉林沙漠旅游者偏好研究[J].中国沙漠,2015,35(4):1041-1047WU B Q,WU J F.Study on Preference of Tourism in the Badain Jaran Desert Based on Network Text[J].Journal of Desert Research,2015,35(4):1041-1047
[22]王京传,吕兴洋,李秋云.旅游分销渠道中辅助商作用研究——以去哪儿网为例[J].旅游论坛,2016,9(3):75-81WANG J C,NU X Y,LI Q Y.A Study on the Effectiveness of Facilitators in Tourism Distribution Channels-taking Qunar as an Case[J].Tourism Forum,2016,9(3):75-81