游客选择在线短租住宿的动机研究
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  • 英文篇名:Research on Tourists’ Motivations in the Process of Decision-making for Home-sharing Accommodation
  • 作者:卢长宝 ; 林嗣杰
  • 英文作者:LU Chang-bao;LIN Si-jie;School of Economics and Management, Fuzhou University;
  • 关键词:在线短租 ; 住宿动机 ; 类家性 ; 互动性 ; 原真性
  • 英文关键词:home-sharing accommodation;;accommodation motivation;;home-like;;interaction;;authenticity
  • 中文刊名:JJGU
  • 英文刊名:Business Management Journal
  • 机构:福州大学经济与管理学院;
  • 出版日期:2018-12-15
  • 出版单位:经济管理
  • 年:2018
  • 期:v.40
  • 基金:国家自然科学基金面上项目“促销决策前瞻性情绪的构成及作用机制:基于电商限时限量型聚集促销的实证研究”(71572039)
  • 语种:中文;
  • 页:JJGU201812011
  • 页数:15
  • CN:12
  • ISSN:11-1047/F
  • 分类号:155-169
摘要
在线短租将个人闲置房屋通过网络匹配给有住宿需要的游客,使有限的资源得以髙效利用。这种新型的住宿形式不仅为游客带来了个性化体验,为房东创造了利润,也为旅游住宿服务业注入了新的活力。为了揭示游客选择在线短租动机的一般性与特殊性,本文借助网络爬虫技术,通过抓取爱彼迎(Airbnb)在线短租平台上的游客的在线评论数据,运用内容分析法对上述在线评论文本进行了细致的分析,结果发现:(1)游客在选择在线短租时具有与选择传统酒店相似的一般性动机,他们非常关注房源的"价格实惠性、环境优越性、服务友好性、设施舒适性、住宿保障性";(2)游客选择在线短租的动机也有其特殊性,包含了类家性、社交性和原真性三大类动机。综合来看,本文的研究结果不仅为丰富和发展在线短租理论夯实了基础,而且为提升在线短租经营与管理效果提供了理论依据。
        Home-sharing accommodation matches private vacant houses to the tourists who have accommodation needs and wants through the network,and as a result,these vacant houses can be effectively utilized.As a new form of accommodation with internet plus,home-sharing accommodation not only provides visitors with a series of unique and personalized experiences,but also creates profits for all landlords.In fact,home-sharing accommodation injects a new vitality into the tourism industry.It is a remarkable fact that home-sharing accommodation is centering residential services which are concentrating on more family atmosphere,more profound humanistic feelings and making some like-minded friends.That is to say,while tourists who want to choose home-sharing accommodation,they not only pay attention to the traditional accommodation needs,but also pursuit the tourism experiences on a deeper level.To some extents,these needs and wants make tourists' motivations in decision-making of home-sharing accommodation more multi-dimensional.As literature review shows that,previous studies might be able to summarize tourists' general motivations in decision-making of home-sharing accommodation based on traditional accommodation conditions,as well as to summarize those specific motivations of home-sharing accommodation which are different from other forms of travel accommodation.However,the results in present studies are not only dispersive,but also unsystematic.Meanwhile,these studies mainly use qualitative method,and there are few of quantitative studies.Therefore,to discover the generality and particularity of tourists' motivations in decision-making of home-sharing accommodation becomes necessary.And then,web crawling technology is used to grab online comments from the Airbnb home-sharing accommodation platform,and content analysis method is used to analyze these data generated by visitors themselves.Finally,two main results have been found as follows.On the one hand,while tourists want to choose home-sharing accommodation,they have some general motivations which is similar to those motivations arising in the choice of traditional hotels,and these general motivations are concerned with attributes of a vacant house such as accommodation price,environment,service attitude,accommodation facilities,as well as safety and hygiene.On the other hand,there are some specific motivations in decision-making of home-sharing accommodation.As a whole,there are three forms of motivations such as home-like,interaction and authenticity.Firstly,home-like enables tourists to have the atmosphere as warm as a home in the process of living the home-sharing accommodation.Secondly,interaction reveals that tourists hope to improve people-to-people interactions and obtain all sorts of travel guides and suggestions when the landlord and tourist live together and share one living space.Thirdly,authenticity reflects that home-sharing accommodation offers tourists an opportunity to appreciate local history,customs and life styles as a native.In a comprehensive view,all results of this research lay a solid foundation to enrich and develop the theory of home-sharing accommodation.In order to make future research more scientific and persuasive,a general framework is sets up to explore the consumptive characteristics of tourists in decision-making of home-sharing accommodation.As a result,this framework can help landlords and home-sharing accommodation platforms to make targeted marketing strategy more effectively and efficiently.
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