健身气功产业发展中的瓶颈问题及对策探讨
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摘要
阐述了发展健身气功的政策依据,认为健身气功产业在发展过程中遭遇专业人才、专项资金和宣传普及等多方面的瓶颈,产业发展受阻。帮助健身气功产业突破瓶颈,需要创新健身气功发展新模式,走健身气功和健康服务产业结合发展的道路,构建以健身气功为中心的网状产业体系;同时创新宣传途径,拓宽受众人群,树立活动品牌,以促进产业良好发展。
Fitness Qigong is a national tradition sports project in China, which plays an important role in enhancing the health of the people. In recent years, the development of fitness Qigong industry has encountered many bottlenecks, such as professional talents, special funds and publicity and so on, and the development of the industry has been hindered. In order to help the fitness Qigong industry break through the bottleneck, it is necessary to innovate the new development model of fitness Qigong, and take the road of combining Qigong with health service industry to build a network industry system centered on fitness Qigong. At the same time, we should innovate ways of publicity, broaden the audience, set up active brands, so as to promote the good development of the industry.
Fitness Qigong is a national tradition sports project in China, which plays an important role in enhancing the health of the people. In recent years, the development of fitness Qigong industry has encountered many bottlenecks, such as professional talents, special funds and publicity and so on, and the development of the industry has been hindered. In order to help the fitness Qigong industry break through the bottleneck, it is necessary to innovate the new development model of fitness Qigong, and take the road of combining Qigong with health service industry to build a network industry system centered on fitness Qigong. At the same time, we should innovate ways of publicity, broaden the audience, set up active brands, so as to promote the good development of the industry.
引文
[1]刘悦,周二强.我国健身气功的推广现状与策略研究[J].体育科技文献通报,2012,20(8):105-106.
[2]网易新闻.全国习练健身气功人数近450万,其中在校学生人数达上百万[EB/OL].http://news.163.com/17/0709/21/COUCMNE7000187VE.html,2017-07-09/2017-11-02.
[3]李雪颖.健身气功源于中国造福世界[N].中国体育报,2017-01-03(006).
[4]张云崖,王林,虞定海.健身气功推广普及现状研究[J].山东体育学院学报,2008(6):29-32.
[5]项汉平,丁丽玲,刘治国,等.健身气功在普通高校的开展现状及发展对策[J].武汉体育学院学报,2013,47(5):63-67.
[6]赵宝奎.健身气功推广普及现状与改善研究[J].当代体育科技,2013,3(8):104,106.
[7]张茜.健身气功在农村推广的探索[J].搏击(体育论坛),2012,4(3):89-91.
[8]白彦荣.我国健身气功站点活动中存在的主要问题及其成因分析[J].运动,2017(8):150-151.
[9]李雪颖.福建健身气功蓬勃发展[N].中国体育报,2015-07-07(006).
[10]虞定海,王林.新编健身气功推广策略研究[J].武汉体育学院学报,2009,43(1):65-68,73.
[11]耿鹭诗.大力发展健身气功推动“健康中国”建设[N].中国体育报,2016-12-27(001).
[12]国家体育总局.中国健身气功事业发展呈现更高层次态势[EB/OL].http://www.sport.gov.cn/n316/n343/n1191/c715896/content.html,2016-03-29/2017-11-03.
[13]李雪颖.打造“互联网+健身气功”新格局[N].中国体育报,2016-07-19(006).
[14]张鑫淼.我国健身气功发展的变革节点——《健身气功发展规划(2013-2018)》解读[J].吉林体育学院学报,2014,30(3):102-104.
[2]网易新闻.全国习练健身气功人数近450万,其中在校学生人数达上百万[EB/OL].http://news.163.com/17/0709/21/COUCMNE7000187VE.html,2017-07-09/2017-11-02.
[3]李雪颖.健身气功源于中国造福世界[N].中国体育报,2017-01-03(006).
[4]张云崖,王林,虞定海.健身气功推广普及现状研究[J].山东体育学院学报,2008(6):29-32.
[5]项汉平,丁丽玲,刘治国,等.健身气功在普通高校的开展现状及发展对策[J].武汉体育学院学报,2013,47(5):63-67.
[6]赵宝奎.健身气功推广普及现状与改善研究[J].当代体育科技,2013,3(8):104,106.
[7]张茜.健身气功在农村推广的探索[J].搏击(体育论坛),2012,4(3):89-91.
[8]白彦荣.我国健身气功站点活动中存在的主要问题及其成因分析[J].运动,2017(8):150-151.
[9]李雪颖.福建健身气功蓬勃发展[N].中国体育报,2015-07-07(006).
[10]虞定海,王林.新编健身气功推广策略研究[J].武汉体育学院学报,2009,43(1):65-68,73.
[11]耿鹭诗.大力发展健身气功推动“健康中国”建设[N].中国体育报,2016-12-27(001).
[12]国家体育总局.中国健身气功事业发展呈现更高层次态势[EB/OL].http://www.sport.gov.cn/n316/n343/n1191/c715896/content.html,2016-03-29/2017-11-03.
[13]李雪颖.打造“互联网+健身气功”新格局[N].中国体育报,2016-07-19(006).
[14]张鑫淼.我国健身气功发展的变革节点——《健身气功发展规划(2013-2018)》解读[J].吉林体育学院学报,2014,30(3):102-104.