绿色农产品消费意愿、消费行为归因分析——基于贵阳市的实证研究
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摘要
食品安全事关居民生活质量,绿色农产品生产是我国农产品供给侧改革的重要内容。基于归因理论,对消费者绿色食品消费意愿及行为的影响因素展开实证研究。结果表明,消费者对绿色农产品的健康属性和绿色农产品生产的环保作用的认知、企业的营销努力对消费者绿色农产品消费意愿影响显著,消费意愿、购买方便性、政府对绿色农产品的监管对绿色农产品消费行为影响显著。绿色农产品生产企业应强化并大力宣传绿色农产品对增进消费者身体健康的积极作用、绿色农产品生产对环境的保护作用,以强化消费者绿色农产品消费意愿。此外,还应精心布局销售网点以方便顾客购买。政府应强化对绿色农产品生产与销售的监管,为绿色农产品营造良好的外部环境。
引文
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[20]Wandel M,Bugge A. Environmental concerns in consumer evaluation of food quality[J]. Food Quality and Preferences,1997,8(1):19-26.
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[22]Chen M F. Consumer attitudes and purchase intentions in relation to organic foods in Taiwan:moderating effects of food-related personality traits[J]. Food Quality and Preference,2007,18(7):1008-1021.
[23]Magnusson M K,Arvola A,Koivisto Hursti,et al. Attitudes towards organic foods among Swedish consumers[J]. British Food Journal,2001,103(3):209-227.
[24]Williams P R D,Hammitt J K. Perceived risks of conventional and organic produce:pesticides,pathogens,and natural toxins[J]. Risk analysis:an official publication of the Society for Risk Analysis,2001,21(2):319-330.
[25]Ma S J,Wang T,Chen X Y . Green food - to buy or not to buy?:A study of belief's influence on green food consumption of Chinese urban residents[J/OL]. https://www.mysciencework. com/publication/show/green-food-buy-buy-study-belief-s-influence-green-food-consumption-chinese-urban-residents-b5dd2db5,2013.
[26]简小珠. 第八讲心理问卷编制的验证性因素分析[Z/OL]. [2017-09-05]. https://wenku. baidu.com/view/5019c79c80 eb6294dd886c5f.html.
[2]Stobbelaar D J,Casimir G,Borghuis J,et al. Adolescents' attitudes towards organic food:a survey of 15-to 16-year old school children[J]. International Journal of Consumer Studies,2007,31(4):349-356.
[3]Kihlberg I,Risvik E. Consumers of organic foods - value segments and liking of bread[J]. Food Quality and Preference,2007,18(3):471-481.
[4]Eertmans A,Baeyens F,van den Bergh O. Food likes and their relative importance in human eating behavior:review and preliminary suggestions for health promotion[J]. Health Education Research,2001,16(4):443-456.
[5]do Pa?o A M F,Raposo M. “Green” segmentation:an application to the Portuguese consumer market[J]. Marketing Intelligence & Planning,2009,27(3):364-379.
[6]D'Souza C,Taghian M,lamb P,et al. Green decision:demographics and consumer understanding of environmental labels[J]. International Journal of Consumer Studies,2007,31(4):371-376.
[7]Mohamed M. Gender different in Egyptian consumers green purchasing behaviour:the effects of environmental knowledge,concern and attitudes[J]. International Journal of Consumer Studies,2007,31(3):220-229.
[8]靳明,赵昶. 绿色农产品消费意愿的经济学分析[J]. 财经论丛,2007(6):85-91.
[9]靳明,赵昶. 绿色农产品消费意愿和消费行为分析[J]. 中国农村经济,2008(5):44-55.
[10]王锋,张小栓,穆维松,等. 消费者对可追溯农产品的认知和支付意愿分析[J]. 中国农村经济,2009(3):68-74.
[11]张小霞,于冷. 绿色食品的消费者行为研究——基于上海市消费者的实证分析[J]. 农业技术经济,2006(6):30-35.
[12]唐学玉,张海鹏,李世平. 农业面源污染防控的经济价值——基于安全农产品生产户视角的支付意愿分析[J]. 中国农村经济,2012(3):53-67.
[13]宋亚非,于倩楠. 消费者特征和绿色食品认知程度对购买行为的影响[J]. 财经问题研究,2012(12):11-17.
[14]傅丽芳,邓华玲,魏薇,等. 基于Probit回归的绿色农产品消费影响因素及购买行为分析[J]. 生态经济,2014,30(7):60-64.
[15]Zhu Q H,Li Y,Geng Y,et al. Green food consumption intention,behaviors and influencing factors among Chinese consumers[J]. Food Quality and Preference,2013,28(1):279-286.
[16]Tanner C,Kast S W. Promotine sustainable consumption:determinants of green purchases by Swiss consumers[J]. Psychology & Marketing,2003,20(10):883-902.
[17]van de Velde L,Verbeke W,Popp M,et al. Perceived importance of fuel characteristics and its match with consumer beliefs about biofuels in Belgium[J]. Energy Policy,2009,37(8),3183-3193.
[18]Oosterveer P,Spaargaren G. Organising consumer involvement in the greening of global food flows:the role of environmental NGOs in the case of Marine fish[J]. Environmental Politics,2011,20(1):97-114.
[19]Grankvist G,Biel A. The importance of beliefs and purchase criteria in the choice of eco-labeled food products[J]. Journal of Environmental Psychology,2001,21(4):405-410.
[20]Wandel M,Bugge A. Environmental concerns in consumer evaluation of food quality[J]. Food Quality and Preferences,1997,8(1):19-26.
[21]Zhu Q,Li Y,Geng Y,et al. Green food consumption intention,behaviors and influencing factors among Chinese consumers[J]. Food Quality and Preference,2013,28(1):279-286.
[22]Chen M F. Consumer attitudes and purchase intentions in relation to organic foods in Taiwan:moderating effects of food-related personality traits[J]. Food Quality and Preference,2007,18(7):1008-1021.
[23]Magnusson M K,Arvola A,Koivisto Hursti,et al. Attitudes towards organic foods among Swedish consumers[J]. British Food Journal,2001,103(3):209-227.
[24]Williams P R D,Hammitt J K. Perceived risks of conventional and organic produce:pesticides,pathogens,and natural toxins[J]. Risk analysis:an official publication of the Society for Risk Analysis,2001,21(2):319-330.
[25]Ma S J,Wang T,Chen X Y . Green food - to buy or not to buy?:A study of belief's influence on green food consumption of Chinese urban residents[J/OL]. https://www.mysciencework. com/publication/show/green-food-buy-buy-study-belief-s-influence-green-food-consumption-chinese-urban-residents-b5dd2db5,2013.
[26]简小珠. 第八讲心理问卷编制的验证性因素分析[Z/OL]. [2017-09-05]. https://wenku. baidu.com/view/5019c79c80 eb6294dd886c5f.html.