不同市场权力结构下的制造商低碳技术创新策略
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摘要
为了研究一个低碳产品制造商(LM)和一个普通产品制造商(HM)构成的供方市场中,不同市场权力结构对低碳技术创新策略的影响,分别构建了LM为市场主导(LL)、HM为市场主导(HL)及无市场主导(NL)模式下的决策博弈模型。研究表明,低碳技术创新水平与创新成本系数负相关,与政府补贴正相关;政府对低碳产品制造商的创新补贴能够分担企业在创新初期的投入及风险;LL模式低碳技术的创新水平最优,NL次之,HL最低;当低碳技术创新风险补偿比较大时,LM宜采用主动进攻策略,反之采用主动防守策略;当创新成本系数很低时,HM宜采用市场平分策略,反之宜采用主动防守策略。
To analyze the influence of different market power structure on low carbon technology innovation strategy in a supply market consisting of a low carbon product manufacturer(LM)and an ordinary product manufacturer(HM),the decision game models under three different situations,in which LM was market leader(LL),HM was market leader(HL)and no market leader(NL)were developed respectively.The results showed that the low carbon technology innovation level was negatively related to the innovation cost coefficient,and was positively related to the government subsidy;the government's innovative subsidies for manufacturers of low carbon products could share the inputs and risks of enterprises in the early stages of innovation;low carbon technology innovation level of LL mode was the best,NL mode followed and HL mode lowest;when low carbon technology innovation risk compensation was relatively large,LM should adopt active attack strategy,conversely,adopt active defense strategy;when innovation cost coefficient was lower,HM should adopt market share strategy,conversely,adopt active defense strategy.
To analyze the influence of different market power structure on low carbon technology innovation strategy in a supply market consisting of a low carbon product manufacturer(LM)and an ordinary product manufacturer(HM),the decision game models under three different situations,in which LM was market leader(LL),HM was market leader(HL)and no market leader(NL)were developed respectively.The results showed that the low carbon technology innovation level was negatively related to the innovation cost coefficient,and was positively related to the government subsidy;the government's innovative subsidies for manufacturers of low carbon products could share the inputs and risks of enterprises in the early stages of innovation;low carbon technology innovation level of LL mode was the best,NL mode followed and HL mode lowest;when low carbon technology innovation risk compensation was relatively large,LM should adopt active attack strategy,conversely,adopt active defense strategy;when innovation cost coefficient was lower,HM should adopt market share strategy,conversely,adopt active defense strategy.
引文
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[2]FAN Buqing,WANG Lijing.Crisis precipitating factors and crisis formation mechanism of the manufacturing innovation system in china[J].China Soft Science,2016(12):51-60(in Chinese).[樊步青,王莉静.我国制造业低碳创新系统及其危机诱因与形成机理分析[J].中国软科学,2016(12):51-60.]
[3]CHOI S C.Price competition in a duopoly common retailer channel[J].Journal of Retailer,1996,72(2):117-134.
[4]TSAY A A,NARENDRA A.Channel dynamics under price and service competition[J].Manufacturing and Service Operations Management,2000,2(4):372-391.
[5]YI Yuyin.Study on closed-loop supply chain models under different market power[J].Journal of Systems&Management,2010,19(4):389-396(in Chinese).[易余胤.不同主导力量下的闭环供应链模型[J].系统管理学报,2010,19(4):389-396.]
[6]YI Yuyin,YAO Junjiang.Supply chain extended warranty modes under different channel power[J].Computer Integrated Manufacturing Systems,2015,21(12):3292-3302(in Chinese).[易余胤,姚俊江.考虑渠道权力结构的供应链延保服务模式[J].计算机集成制造系统,2015,21(12):3292-3302.]
[7]SUN Hao,DA Qingli.Research on differentiated pricing policies of closed-loop supply chains considering channel power structure and risk aversion[J].Journal of Industrial Technological Economics,2013(3):26-33(in Chinese).[孙浩,达庆利.考虑渠道权力结构和风险规避的闭环供应链差异定价机制研究[J].工业技术经济,2013(3):26-33.]
[8]WEISS P.Adoption of product and process innovations in differentiated markets:the impact of competition[J].Review of industrial Organization,2003,23(3):301-314.
[9]GUPTA S.Channel structure with knowledge spill-overs[J].Marketing Science,2008,27(2):247-261.
[10]LONG Yong,ZHOU Jing.Collaborative competence in supply chain technological innovation and its effects[J].Soft Science,2015,29(1):47-62(in Chinese).[龙勇,周晶.供应链协同技术创新中的协作能力及其影响[J].软科学,2015,29(1):47-62.]
[11]ZHOU Hua,ZHOU Shuiyin.Research on innovation investment decision models of supply chain based on customer value[J].Chinese Journal of Management,2016,13(10):1557-1563(in Chinese).[周华,周水银.基于顾客价值的供应链企业协同创新研究[J].管理学报,2016,13(10):1557-1563.]
[12]GAO Peng,DU Jianguo,NIE Jiajia,et al.Impact of different power structure on technological innovation strategy of remanufacturing supply chain[J].Chinese Journal of Management,2016,13(10):1563-1570(in Chinese).[高鹏,杜建国,聂佳佳.不同权力结构对再制造供应链技术创新策略的影响[J].管理学报,2016,13(10):1563-1570.]
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[15]XIA Xiqiang.Study on the competition mechanism of ordinary/low-carbon products manufacturer based on governmental different policies[J].Soft Science,2017,31(4):139-144(in Chinese).[夏西强.基于政府不同策略普通/低碳产品制造商竞争机理研究[J].软科学,2017,31(4):139-144.]
[16]WU Haiyan,HAN Xiaohua.Production decision in manufacturer competing closed-loop supply chains under remanufacturing costs disruptions scenarios[J]Computer Integrated Manufacturing Systems,2016,22(4):1129-1138(in Chinese).[吴海燕,韩小花.再制造成本扰动情景下制造商竞争型闭环供应链的生产决策[J].计算机集成制造系统,2016,22(4):1129-1138.]
[17]WANG Wenbin,DENG Wenwen,BAI Tuo,et al.Design the reward-penalty mechanism for reverse supply chains based on manufacturers'competition and carbon footprint constraints[J].Journal of Industrial Engineering and Engineering Management,2016,30(2):188-194(in Chinese).[王文宾,邓雯雯,白拓,等.碳排放约束下制造商竞争的逆向供应链政府奖惩机制研究[J].管理工程学报,2016,30(2):188-194.]
[18]ZHAO Daozhi,YUAN Baiyun,XIA Liangjie,et al.Dynamic game study in supply chain with manufacturers'competition under the constraint of productions'emission[J].Industrial Engineering and Management,2014,19(1):65-71(in Chinese).[赵道致,原白云,夏良杰,等.碳排放约束下考虑制造商竞争的供应链动态博弈[J].工业工程与管理,2014,19(1):65-71.]
[19]FERRER G,SWAMINATHAN J M.Managing new and remanufactured products[J].Management Science,2006,52(1):15-26.
[20]WANG Kai,XIONG Zhongkai,XIONG Yu.The research on the model that the remanufacturer collaborates with the manufacturer in the same channel[J].Chinese Journal of Management Science,2012,20(1):145-151(in Chinese).[王凯,熊中楷,熊榆.制造商经销再制造商产品的合作模式研究[J].中国管理科学,2012,20(1):145-151.]