摘要
近年来负面舆论事件频繁发生,此类事件经过网络的发酵对大学生群体的思想意识造成了极大的冲击。因此,厘清网络事件的舆论引导策略和发生机制关乎大学生对于高等院校的声誉评价、对于自身的行为和情绪建构、对国家的情感投射。从外部说服教育的层面来讲,要通过弄清网络舆论的诱发和传播机制来探索大学生网络舆论引导的可行路径和策略。从内部能力培养的层面来讲,由于大学生对于网络舆论的正确认知是基于自身的理性思维能力和个人素养,因此我们要不断提升其理性思维能力来增强内生动力,从而使得大学生群体在面对纷繁复杂的网络舆论时能有理性客观的判断和正确合理的行为反应。
In recent years, negative public opinion events have occurred frequently. Such events have caused great impact on the ideology of college students through the fermentation of the network. Therefore, the public opinion guiding strategy and mechanism for clarifying network events are related to college students' reputation evaluation of colleges and universities, their own behavior and emotional construction, and emotional projection of the country. From the perspective of external persuasion education, it is necessary to explore the feasible path and strategy of college students' network public opinion guidance by clarifying the mechanism of network public opinion induction and communication. From the perspective of internal ability training, because college students' correct cognition of online public opinion is based on their own rational thinking ability and personal accomplishment, we must constantly improve their rational thinking ability to enhance endogenous motivation, thus making the college students face. There are rational and objective judgments and correct and reasonable behavioral responses to the complicated network paradox.
引文
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