不同环境特征地域生态消费意愿的空间差距效应——基于地域-意愿分层Logistic回归模型检验
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摘要
随着生态文明建设步伐的加快,人们的生态消费意愿成为了关注的重点,以往大多学者均从消费者内生变量中探讨其影响机制,对外生变量及其与内生变量的耦合研究较少。本文引入地域环境特征这一外生变量,研究其与生态消费意愿关系,构建地域-意愿分层Logistic回归模型,通过一般效应、固定效应和随机效应检验结果对比,探讨不同环境特征地域的生态消费意愿空间差距效应。研究结果表明:(1)聚类分析和方差检验结果表明不同地域环境特征下生态消费意愿存在显著性的空间差异特征;(2)层级变量地域环境特征对生态消费意愿有显著影响作用,且考虑与不考虑层级变量,各影响因素对生态消费意愿形成的影响程度差异明显;(3)在非生态消费与生态消费之间最优分割点下,加入地域-意愿的分层Logistic回归模型能够更加准确的预测生态消费意愿形成的影响因素,且分析了其存在显著的"省别差异"效应。(4)不同环境特征地域的生态消费意愿受到家庭收入、知识结构以及自我社会认知程度的影响存在显著差异。
With the acceleration of the construction of ecological civilization, people's willingness to consume ecological products has become the focus of attention. In the past, most scholars have discussed the influencing mechanism from the endogenous variables of consumers, and few studies have been conducted on the coupling of exogenous variables and endogenous variables. In this paper, an exogenous variable of regional environmental characteristics is introduced to study its relationship with ecological consumption intention, and a regional-intention stratified logistic regression model is constructed. By comparing the results of general effect,fixed effect and random effect test, the spatial difference effect of ecological consumption intention in different environmental characteristic regions is discussed. The research results show that: 1) cluster analysis and variance test results indicate that there are significant spatial differences in the willingness of ecological consumption under different regional environmental characteristics; 2) the regional environmental characteristics of hierarchical variables have a significant impact on the intention of ecological consumption, and the impact degree of each influencing factor on the intention of ecological consumption is significantly different when considering or excluding hierarchical variables. 3) in the optimal segmentation point between non-ecological consumption and ecological consumption, the stratified logistic regression model with the addition of region-willingness can more accurately predict the influencing factors of the formation of ecological consumption intention, and analyze the significant "provincial difference" effect. 4) there are significant differences in the ecological consumption willingness of different environmental characteristics regions affected by family income, knowledge structure and self-social cognition.
With the acceleration of the construction of ecological civilization, people's willingness to consume ecological products has become the focus of attention. In the past, most scholars have discussed the influencing mechanism from the endogenous variables of consumers, and few studies have been conducted on the coupling of exogenous variables and endogenous variables. In this paper, an exogenous variable of regional environmental characteristics is introduced to study its relationship with ecological consumption intention, and a regional-intention stratified logistic regression model is constructed. By comparing the results of general effect,fixed effect and random effect test, the spatial difference effect of ecological consumption intention in different environmental characteristic regions is discussed. The research results show that: 1) cluster analysis and variance test results indicate that there are significant spatial differences in the willingness of ecological consumption under different regional environmental characteristics; 2) the regional environmental characteristics of hierarchical variables have a significant impact on the intention of ecological consumption, and the impact degree of each influencing factor on the intention of ecological consumption is significantly different when considering or excluding hierarchical variables. 3) in the optimal segmentation point between non-ecological consumption and ecological consumption, the stratified logistic regression model with the addition of region-willingness can more accurately predict the influencing factors of the formation of ecological consumption intention, and analyze the significant "provincial difference" effect. 4) there are significant differences in the ecological consumption willingness of different environmental characteristics regions affected by family income, knowledge structure and self-social cognition.
引文
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[2]Steg,L.,and Vlek,C.Encouraging Pro-environmental Behavior:An Integrative Review and Research Agenda[J].Journal of Environmental Psychology,2009,29(3):309-317.
[3]Minx,J.,Baiocchi,G.,and Wiedmann,T.et al.Carbon Footprints of Cities and Other Human Settlements in the UK[J].Environmental Research Letters,2013,8(3):035039.
[4]李桂丽,李龙强.消费主义、生态消费与生态文明建设[J].湖北行政学院学报,2013,(2):10-15.
[5]劳可夫.消费者创新性对绿色消费行为的影响机制研究[J].南开管理评论,2013,(4):106-113.
[6]韩会庆,张娇艳,马庚,张新鼎,白玉梅.气候变化对生态系统服务影响的研究进展[J].南京林业大学学报(自然科学版),2018,(2):184-190.
[7]童莉莉,李小文.基于卢因行为模式的个体对移动业务需求影响因素研究(英文)[J].中国通信,2012,(6):154-162.
[8]Rosenberg,M.J,and Hovland,C.I.Cognitive,Affective,and Behavioral Components of Attitudes[J].Attitude Organization&Change,1960,(3):1-14.
[9]江林,徐磊,陈立彬.我国消费者生态购买行为影响机制[J].中国流通经济,2012,(2):106-111.
[10]Fraj.E.,and Martinez,E.Ecological Consumer Behavior:An Empirical Analysis[J].International Journal of Consumer Studies,2007,31(1):26-33.
[11]王建明.环境情感的维度结构及其对消费碳减排行为的影响---情感-行为的双因素理论假说及其验证[J].管理世界,2015,(12):82-95.
[12]Urien,B.,and Kilbourne,W.Generativity and Self-enhancement Values in Eco-friendly Behavioral Intentions and Environmentally Responsible Consumption Behavior[J].Psychology&Marketing,2011,28(1):69-90.
[13]Balderjahn,I.Personality Variables and Environmental Attitudes as Predictors of Ecologically Responsible Consumption Patterns[J].Journal of Business Research,1988,17(1):51-56.
[14]Roberts,J.A.Will the Real Socially Responsible Consumer Please Step Forward?[J].Business Horizons,1996,39(1):79-83.
[15]D awes,R.M.,and Messick,D.M.Social Dilemmas[J].International Journal of Psychology,2000,35(2):111-116.
[16]汪兴东,杨蓉.农村居民生态消费行为影响因素分析---基于鄱阳湖区972个样本的调查[J].财贸研究,2016,27(1):62-69.
[17]陈雅玲.环保节能住房消费意愿影响因素研究[J].消费经济,2015,(4):83-87+82.
[18]朱洪革.城市居民生态消费行为的影响因素分析[J].生态经济(学术版),2009,(1):121-125.
[19]Fraj,E.,and Martinez,E.Environmental Values and Lifestyles as Determining Factors of Ecological Consumer Behavior:an Empirical Analysis[J].Journal of Consumer Marketing,2006,23(3):133-144.
[20]Lewis,R.A.态度与行为:理论、测量与研究[M].北京:中国轻工业出版社,2008.
[21]林崇德,杨治良,黄希庭.心理学大辞典[M].上海教育出版社,2003.
[22]Moon,W.,and Griffith,J.W.Assessing Holistic Economic Value for Multifunctional Agriculture in the US[J].Food Policy,2011,36(4):455-465.
[23]Schahn,J.,and Holzer,E.Studies of Individual Environmental Concern:The Role of Knowledge,Gender,and Background Variables.[J].Environment&Behavior,1990,22(6):767-786.
[24]Sivek,D.J.,and Hungerford,H.Predictors of Responsible Behavior in Members of Three Wisconsin Conservation Organizations[J].Journal of Environmental Education,1990,21(2):35-40.
[25]Mohamed,M.M.Antecedents of Egyptian Consumers'Green Purchase Intentions[J].Journal of International Consumer Marketing,2006,19(2):97-126.
[26]Fried,M.Grieving for a Lost Home[M].The Urban Condition.1963:151-171.
[27]Kasarda,J.D.,and Janowitz,M.Community Attachment in Mass Society[J].American Sociological Review,1974,39(3):328-339.
[28]Lynn,R.K.The Nine Nations of Noah America and the Value Basis of Geographic Segmentation[J].Journal of marketing,1986,(50):77-92.
[29]Schmitt,B.Who is the Chinese Consumer?Segmentation in the People's Republic of China[J].European Management Journal,1997,15(2):191-194.
[30]IMI(创研市场信息研究所).2002-2003 IM消费行为与生活形态年鉴[M].北京:北京广播学院出版社,2002.
[31]Kahle,L.R.,Beatty,S.E.,and Homer,P M.Alternative Measurement Approaches to Consumer Values:The List of Values(LOV)and Values and Life Style(VALS)[J].Journal of Consumer Research,1986,13(3):405-409.
[32]Giovanni,B.C.Investigating Distance Effects on Environmental Values:a Choice Modelling Approach[J].Australian Journal of Agricultural&Resource Economics,2007,51(2):175-194.
[33]Hanink,D.M.The Economic Geography in Environmental Issues:a Spatial-analytic Approach[J].Progress in Human Geography,1995,19(3):372-387.
[34]国家环境保护总局.全国公众环境意识调查报告[J].人民论坛,1999,(7):21-23.