“互联网+”视角下的草莓流通渠道冲突研究
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摘要
农产品流通渠道的不畅一直是我国农业发展的主要问题,由信息不对称引发的渠道冲突在影响渠道行为的同时严重阻碍了农产品流通效率的提高。草莓的流通渠道多样,渠道冲突也较为明显。本文基于"互联网+"视角对草莓流通渠道冲突进行研究,分析得出互联网等新一代网络信息技术的使用能够显著增强农户的市场获取能力与渠道权利,重构传统流通渠道,缓解渠道冲突。
Agricultural products circulation channels have been the main problems of agricultural development in China.Asymmetric information leads to channel conflicts and influences channel behavior,which seriously restricts the improvement of the circulation efficiency of agricultural products.Strawberry circulation channels are various.Its channel conflicts are rather obvious.This paper,based on "Internet plus" perspective,studies the conflicts of strawberry circulation channels.The analysis shows that the use of Internet and other new generation of network information technology can significantly enhance farmers' market access and channel rights,reconstruct traditional circulation channels and alleviate channel conflicts.
Agricultural products circulation channels have been the main problems of agricultural development in China.Asymmetric information leads to channel conflicts and influences channel behavior,which seriously restricts the improvement of the circulation efficiency of agricultural products.Strawberry circulation channels are various.Its channel conflicts are rather obvious.This paper,based on "Internet plus" perspective,studies the conflicts of strawberry circulation channels.The analysis shows that the use of Internet and other new generation of network information technology can significantly enhance farmers' market access and channel rights,reconstruct traditional circulation channels and alleviate channel conflicts.
引文
[1]肖大梅.“互联网+”提升我国流通业发展的创新路径[J].商业经济研究,2016,(14):51-53.
[2]欧阳日辉.从“+互联网”到“互联网+”——技术革命如何孕育新型经济社会形态[J].人民论坛·学术前沿,2015(10):25-38.
[3]李骏阳.对“互联网+流通”的思考[J].中国流通经济,2015,29(9):6-10.
[4]陈文玲.互联网与新实体经济[J].中国流通经济,2016,30(4):5-10.
[5]彭育松,黄福华,周敏.互联网+助推农产品流通方式创新的路径研究[J].物流工程与管理,2017,39(1):97-99+54.
[6]杨跃之.基于互联网+的农产品流通模式创新研究[J].商场现代化,2016(9):30-32.
[7]田敏,安建设,张闯.农产品流通渠道冲突对农户收入的影响研究——基于红壳鸡蛋流通渠道的案例分析[J].广东商学院学报,2010,25(2):17-23.
[8]兰小林,庄天慧.基于SCP分析的草莓流通渠道:冲突、选择、绩效——以成都市双流县为例[J].农村经济,2014(6):65-68.
[9]Rosenberg L J,Stern L W.Toward the Analysis of Conflict in Distribution Channels:A Descriptive Model[J].Journal of Marketing,1970,34(4):40-46.
[10]Stern L W,El-Ansary A I.Marketing Channels[J].Journal of Marketing,1996,41(4).
[11]Rajiv P.Dant,Patrick L.Schut.Conflict Resolution Processes in Contractual Channels of Distribution[J].Journal of Marketing,1992,56(1):38-54.
[12]文晓庆.渠道冲突的博弈分析与渠道信任机制的构建[J].甘肃社会科学,2010(3):196-198.
[13]夏春玉.流通概论(第2版)[M].长春:东北财经大学出版社,2009.
[2]欧阳日辉.从“+互联网”到“互联网+”——技术革命如何孕育新型经济社会形态[J].人民论坛·学术前沿,2015(10):25-38.
[3]李骏阳.对“互联网+流通”的思考[J].中国流通经济,2015,29(9):6-10.
[4]陈文玲.互联网与新实体经济[J].中国流通经济,2016,30(4):5-10.
[5]彭育松,黄福华,周敏.互联网+助推农产品流通方式创新的路径研究[J].物流工程与管理,2017,39(1):97-99+54.
[6]杨跃之.基于互联网+的农产品流通模式创新研究[J].商场现代化,2016(9):30-32.
[7]田敏,安建设,张闯.农产品流通渠道冲突对农户收入的影响研究——基于红壳鸡蛋流通渠道的案例分析[J].广东商学院学报,2010,25(2):17-23.
[8]兰小林,庄天慧.基于SCP分析的草莓流通渠道:冲突、选择、绩效——以成都市双流县为例[J].农村经济,2014(6):65-68.
[9]Rosenberg L J,Stern L W.Toward the Analysis of Conflict in Distribution Channels:A Descriptive Model[J].Journal of Marketing,1970,34(4):40-46.
[10]Stern L W,El-Ansary A I.Marketing Channels[J].Journal of Marketing,1996,41(4).
[11]Rajiv P.Dant,Patrick L.Schut.Conflict Resolution Processes in Contractual Channels of Distribution[J].Journal of Marketing,1992,56(1):38-54.
[12]文晓庆.渠道冲突的博弈分析与渠道信任机制的构建[J].甘肃社会科学,2010(3):196-198.
[13]夏春玉.流通概论(第2版)[M].长春:东北财经大学出版社,2009.