乌鲁木齐环城游憩带旅游特征分析
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摘要
选择新疆乌鲁木齐市环城游憩带上3个具代表性的乡村旅游景区为研究对象,用问卷调查法对景区游客的地域结构特征、一般行为特征及感知特征进行调查与分析。调查显示:景区客源虽来自多个省(市),但以新疆本地游客居多;景区旅游客源市场Shannon-Wiener多样性指数和Simpson优势度指数存在差异;景区中"一拖N"群体游客占较大比重;景区游客感知评价和游客重游率不高。分析认为:景区经营管理应注重开拓客源,改善客源市场结构;依据景区所处市场阶段、游客特征,及时更新旅游项目、开发特色旅游产品,确保环城游憩带乡村旅游类景区的合理开发建设和可持续发展。
We conducted on-site investigations and distributed a survey on tourist behavior on 3 rural scenic areas of the recreational belt around metropolis of Urumqi City, Xinjiang. We evaluated tourists′ location of trip origin, general traveling behavior, and perception of visiting experience. The results showed that although the points of origin for visitor trips came from all over of the country, but the most visitors were concentrated in Xinjiang. The tourism market diversity and dominance differed significantly among the 3 different rural scenic areas. The most surveyed tourists preferred to travel with their families and friends. The tourist′s satisfaction with their experience and the revisit rate were low. Basis on these, suggestions about the management of rural scenic spots should pay more attention on tourists′ location of trip origin development, and renew tourism items and develop special tourism product based on the different period of tourism market, characteristic of tourist in time to make sure that the rural scenic spots of the Recreational belt around metropolis would be developed reasonably and continuously.
We conducted on-site investigations and distributed a survey on tourist behavior on 3 rural scenic areas of the recreational belt around metropolis of Urumqi City, Xinjiang. We evaluated tourists′ location of trip origin, general traveling behavior, and perception of visiting experience. The results showed that although the points of origin for visitor trips came from all over of the country, but the most visitors were concentrated in Xinjiang. The tourism market diversity and dominance differed significantly among the 3 different rural scenic areas. The most surveyed tourists preferred to travel with their families and friends. The tourist′s satisfaction with their experience and the revisit rate were low. Basis on these, suggestions about the management of rural scenic spots should pay more attention on tourists′ location of trip origin development, and renew tourism items and develop special tourism product based on the different period of tourism market, characteristic of tourist in time to make sure that the rural scenic spots of the Recreational belt around metropolis would be developed reasonably and continuously.
引文
[1] 王淑华.大城市环城游憩带发展态势研究[J].城市问题,2006(1):31-33.
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[16] 李翠玲,石敏俊,许健,等.旅游资源丰度与旅游业发展:以新疆昌吉州为例的实证分析[J].科技促进发展,2016,12(3):323-330.
[17] 刁元彬,刘红,袁兴中,等.水位变动影响下三峡库区汉丰湖鸟类群落及多样性[J].生态学报,2018(4):1382-1391.
[18] 聂献忠,张捷,吕菽菲,等.九寨沟国内旅游者行为特征初步研究及其意义[J].自然资源学报,1998,13(3):249-255.
[19] 要轶丽,郑国.西安及其毗邻地区国内客源市场空间结构分析[J].地理与地理信息科学,2005,21(1):96-99.
[20] 车自力,杜忠潮.森林公园游客结构及旅游行为特征比较研究:陕西省延安、太白山、褒河森林公园实证分析[J].西北林学院学报,2008,23(3):211-215.
[21] 燕玉霞.环城游憩带乡村旅游地游客感知价值实证研究:以成都三圣花乡为例[J].市场论坛,2017(1):75-77.
[22] 车自力,杜忠潮.褒河森林公园旅游者人口学特征与行为模式分析[J].西北林学院学报,2007,22(2):184-188.
[2] 党宁,吴必虎,俞沁慧.1970—2015年上海环城游憩带时空演变与动力机制研究[J].旅游学刊,2017(11):84-97.
[3] 李瑞.南阳市环城游憩带游憩资源类型及其评价[J].南阳师范学院学报,2015(12):47-55.
[4] 肖英,刘思华.长沙环城游憩带旅游开发研究[J].经济地理,2012,32(6):173-176.
[5] 王兆峰,鹿梦思.民族地区旅游市场结构、游客行为与感知分析:以湘西州为例[J].西南民族大学学报 (人文社会科学版) ,2016(12):148-153.
[6] Weaver D B,Lawton L J.Overnight ecotourist market segmentation in the gold coast hinterland of australia[J].Journal of Travel Research,2002,40(3):270-280.
[7] Kruger M,Saayman M.Travel motivation of tourists to kruger and tsitsikamma national parks:a comparative study[J].South African Journal of Wildlife Research,2010,40(1):93-102.
[8] 谷晓萍,李岩泉,牛丽君,等.本溪关门山国家森林公园游客行为特征[J].生态学报,2015,35(1):204-211.
[9] 陈华荣,王晓鸣.大城市环城游憩带市场需求特征研究:以武汉市为例[J].东南大学学报 (哲学社会科学版),2012,14(2):107-112.
[10] 彭燕,王慧,汪恒倞.基于游客特征的南昌环城游憩带旅游市场分析[J].企业经济,2013(3):125-128.
[11] 冯晓华,汪锦,虞敬峰.天山天池景区居民旅游影响感知及旅游参与[J].干旱区资源与环境,2016,29(12):227-232.
[12] 阎顺.新疆旅游资源及其开发利用[J].干旱区地理,2001,24(4):297-304.
[13] 李倩,朱军,张越.新疆天山大峡谷国家森林公园旅游资源评价[J].森林工程,2015(5):30-34.
[14] 姚娟,陈飙,田世政.少数民族地区游客乡村旅游质量感知研究:以新疆昌吉州杜氏农庄为例[J].旅游学刊,2008,23(11).
[15] 白祥,黄如梦.需求视角下乌鲁木齐乡村旅游可持续发展研究[J].中南林业科技大学学报 (社会科学版),2015,9(6):81-85.
[16] 李翠玲,石敏俊,许健,等.旅游资源丰度与旅游业发展:以新疆昌吉州为例的实证分析[J].科技促进发展,2016,12(3):323-330.
[17] 刁元彬,刘红,袁兴中,等.水位变动影响下三峡库区汉丰湖鸟类群落及多样性[J].生态学报,2018(4):1382-1391.
[18] 聂献忠,张捷,吕菽菲,等.九寨沟国内旅游者行为特征初步研究及其意义[J].自然资源学报,1998,13(3):249-255.
[19] 要轶丽,郑国.西安及其毗邻地区国内客源市场空间结构分析[J].地理与地理信息科学,2005,21(1):96-99.
[20] 车自力,杜忠潮.森林公园游客结构及旅游行为特征比较研究:陕西省延安、太白山、褒河森林公园实证分析[J].西北林学院学报,2008,23(3):211-215.
[21] 燕玉霞.环城游憩带乡村旅游地游客感知价值实证研究:以成都三圣花乡为例[J].市场论坛,2017(1):75-77.
[22] 车自力,杜忠潮.褒河森林公园旅游者人口学特征与行为模式分析[J].西北林学院学报,2007,22(2):184-188.