不同公平关切参照点下两制造商竞争的供应链决策模型
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摘要
为研究公平关切行为对竞争供应链最优决策的影响,构建了由两个竞争制造商、一个零售商组成的供应链模型,研究了两竞争制造商公平中性、对等诱导公平关切以及分配公平关切3种不同参照点情形下的供应链决策,并对以上均衡结果进行了比较。研究表明,零售商的利润在制造商具有对等诱导公平关切时最优,其次是制造商公平中性时,最后是制造商具有分配公平关切时;而制造商及供应链的整体利润变化则依赖于竞争强度与公平关切程度的变化。
To research the influence of fairness concerns on optimal decision for competing supply chain,a supply chain model composed of one retailers and two competing manufacturers was constructed,the decision for supply chain were studied,and the equilibrium results were compared under the three different fairness concern reference points situations that considered peer-induced,distributional fairness concern and without considered the fairness concerns of two competing manufacturers.The results showed that the retailer's profit was optimal when the manufacturer had peer-induced fairness concern,and then when the manufacturers did not considered the fairness concerns,and finally when the manufacturer had distributional fairness concerns.However,the profits of the manufacturer and the whole supply chain depended on the competition intensity and the fairness concerns degree.
To research the influence of fairness concerns on optimal decision for competing supply chain,a supply chain model composed of one retailers and two competing manufacturers was constructed,the decision for supply chain were studied,and the equilibrium results were compared under the three different fairness concern reference points situations that considered peer-induced,distributional fairness concern and without considered the fairness concerns of two competing manufacturers.The results showed that the retailer's profit was optimal when the manufacturer had peer-induced fairness concern,and then when the manufacturers did not considered the fairness concerns,and finally when the manufacturer had distributional fairness concerns.However,the profits of the manufacturer and the whole supply chain depended on the competition intensity and the fairness concerns degree.
引文
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[14]LI Hai,CUI Nanfang,XU Xianhao.Dual-channel supply chain with manufacturer competition[J].Journal of Systems Engineering,2017,32(4):535-546(in Chinese).[李海,崔南方,徐贤浩.存在制造商竞争下的双渠道供应链模型研究[J].系统工程学报,2017,32(4):535-546.
[15]HUANG Yong,SUN Hao,DA Qingli.Research on pricing and producing policy of closed-loop supply chain based on product life-cycle in manufacturer competing settings[J].Chinese Journal of Management Science,2013,21(3):96-103(in Chinese).[黄永,孙浩,达庆利.制造商竞争环境下基于产品生命周期的闭环供应链的定价和生产策略研究[J].中国管理科学,2013,21(3):96-103.]
[16]ZHAO J,TANGA W,WEI J.Pricing decisions for substitutable products with a common retailer in fuzzy environments[J].European Journal of Operational Research,2012,216(2):409-419.
[17]ZHOU Maosen,DAN Bin.Coordinating agroup purchasing supply chain under economies of scale and competition[J].Chinese Journal of Management Science,2017,25(2):98-110(in Chinese).[周茂森,但斌.竞争环境下存在规模经济的集团采购供应链协调[J].中国管理科学,2017,25(2):98-110.]
[2]DU Shaofu,DU Chan,LIANG Dong,et al.Supply chain coordination considering fairness concerns[J].Journal of Management Sciences in China,2010,13(11):41-48(in Chinese).[杜少甫,杜婵,梁樑,等.考虑公平关切的供应链契约与协调[J].管理科学学报,2010,13(11):41-48.]
[3]QIN F,MAI F,FRY M J,et al.Supply-chain performance anomalies:fairness concerns under private cost information[J].European Journal of Operational Research,2016,252(1):170-182.
[4]WANG K,SUN J,LIANG L,et al.Optimal contracts and the manufacturer's pricing strategies in a supply chain with an inequity-averse retailer[J].Central European Journal of Operations Research,2016,24(1):107-125.
[5]BI Gongbing,HE Shihua,LUO Yan,et al.Supply chain coordination with sales-rebate contract under fairness preferences[J].Systems Engineering-Theory&Practice,2013,33(10):2505-2512(in Chinese).[毕功兵,何仕华,罗艳,等.公平偏好下销售回扣契约供应链协调[J].系统工程理论与实践,2013,33(10):2505-2512.]
[6]LI T T,XIE J X,ZHAO X B,et al.On supplier encroachment with retailer's fairness concerns[J].Computers&Industrial Engineering,2016,98:499-512.
[7]WANG Ningning,WANG Xiaohuan,FAN Zhiping.Supply chain coordination by revenue-sharing contract under fairness concerns with fuzzy demand[J].Chinese Journal of Management Science,2015,23(8):139-147(in Chinese).[王宁宁,王晓欢,樊治平.模糊需求下考虑公平关切的收益共享契约与协调[J].中国管理科学,2015,23(8):139-147.]
[8]WANG Xuantao,ZHANG Yulin.Pricing for perishable products and supply chain coordination with consedering customer behavior and the retailer's fairness concerns[J].Journal of Industrial Engineering Management,2015,29(1):89-97(in Chinese).[王宣涛,张玉林.考虑顾客行为与零售商公平关切的易逝品定价与供应链协调研究[J].管理工程学报,2015,29(1):89-97.]
[9]ZHANG Keyong.Analysis on closed-loop supply chain pricing decision under reciprocity preference[J].Control and Decision,2015,30(9):1717-1722(in Chinese).[张克勇.互惠偏好下的闭环供应链系统定价决策分析[J].控制与决策,2015,30(9):1717-1722.]
[10]YAO Minfeng,CHEN Zhaobo,LI Yonghua,et al.Decision and coordination model of supply chain with dominant retailer considering fairness concern[J].Operations Research and Management Science,2016,25(5):115-122(in Chinese).[姚锋敏,陈兆波,李永华,等.公平关切下零售商主导的供应链决策及协调模型[J].运筹与管理,2016,25(5):115-122.]
[11]HO T H,SU X,WU Y.Distributional and peer-induced fairness in supply chain contract design[J].Production&Operations Management,2014,23(2):161-175.
[12]SHI Y C,ZHU J A.Game-theoretic analysis for a supply chain with distributional and peer-induced fairness concerned retailers[J].Management Science&Engineering,2014,8(1):78-84.
[13]YAO Minfeng,TENG Chunxian.Decision models for closedloop supply chain with two competing retailers considering fairness concerns[J].Computer Integrated Manufacturing Systems,2017,23(8):1731-1738(in Chinese).[姚锋敏,滕春贤.公平关切下的两零售商竞争闭环供应链决策模型[J].计算机集成制造系统,2017,23(8):1731-1738.]
[14]LI Hai,CUI Nanfang,XU Xianhao.Dual-channel supply chain with manufacturer competition[J].Journal of Systems Engineering,2017,32(4):535-546(in Chinese).[李海,崔南方,徐贤浩.存在制造商竞争下的双渠道供应链模型研究[J].系统工程学报,2017,32(4):535-546.
[15]HUANG Yong,SUN Hao,DA Qingli.Research on pricing and producing policy of closed-loop supply chain based on product life-cycle in manufacturer competing settings[J].Chinese Journal of Management Science,2013,21(3):96-103(in Chinese).[黄永,孙浩,达庆利.制造商竞争环境下基于产品生命周期的闭环供应链的定价和生产策略研究[J].中国管理科学,2013,21(3):96-103.]
[16]ZHAO J,TANGA W,WEI J.Pricing decisions for substitutable products with a common retailer in fuzzy environments[J].European Journal of Operational Research,2012,216(2):409-419.
[17]ZHOU Maosen,DAN Bin.Coordinating agroup purchasing supply chain under economies of scale and competition[J].Chinese Journal of Management Science,2017,25(2):98-110(in Chinese).[周茂森,但斌.竞争环境下存在规模经济的集团采购供应链协调[J].中国管理科学,2017,25(2):98-110.]