西藏青年旅舍住宿体验与满意度研究——以拉萨平措康桑国际青年旅舍为例
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摘要
在国内青年旅舍迅速发展并呈现本土化特点的背景下,以拉萨平措康桑国际青年旅舍为例,选取中文热门旅行网站的网络点评为研究样本,使用质性研究方法,借助软件分析,挖掘西藏青年旅舍住宿体验与满意度的好评热点与差评热点。研究结果表明:青年旅舍的区位条件和互动空间是旅游者最满意的因素;基础服务和设施设备是旅游者最不满意的因素;且旅游者对青年旅舍的区位条件和价格因素最为关注。文章通过点度中心度的测量与分析,以期拓展旅游住宿和青年旅舍研究的内容,为地方青年旅舍的经营发展提供参考。
In background of the rapid development and localization of youth hostels in China, this article exploresthe hotspots of positive and negative reviews on accommodation experience and satisfaction of youth hostels in Tibet, with Lhasa Phuntsok Khasang International Youth Hostel as the study case. Reviews collected from Chinesepopular tourism websites are analyzed through qualitative research method and computer software. The resultsshow that tourists are satisfied with location and interaction space of the youth hostel, but have some complaintsabout basic services, facilities and equipments. A Youth hostel's location and price are the toursits' major concern. Through degree centrality analysis, this article aims at expanding the scope of research on tourism accommodation and youth hostels, and providing reference for local youth hostels on their management and development.
In background of the rapid development and localization of youth hostels in China, this article exploresthe hotspots of positive and negative reviews on accommodation experience and satisfaction of youth hostels in Tibet, with Lhasa Phuntsok Khasang International Youth Hostel as the study case. Reviews collected from Chinesepopular tourism websites are analyzed through qualitative research method and computer software. The resultsshow that tourists are satisfied with location and interaction space of the youth hostel, but have some complaintsabout basic services, facilities and equipments. A Youth hostel's location and price are the toursits' major concern. Through degree centrality analysis, this article aims at expanding the scope of research on tourism accommodation and youth hostels, and providing reference for local youth hostels on their management and development.
引文
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[15]吕斌,黄翊,李潇.北京青年旅舍经营现状与对策研究[J].北京社会科学,2007,17(4):65-71.
[16]YHA-China官方网站[EB/OL].http://www.yhachina.com/,2016-10-19.
[2]Nagy G.The evolution of privacy in German youth hostels[J].Journal of hospitality and tourism management,2016,29(12):184-188.
[3]Nash R,Thyne M,Davies S.An investigation into customer satisfaction levels in the budget accommodation sector in Scotland:a case study of backpacker tourists and the Scottish Youth Hostels Association[J].Tourism management,2006,27(6):525-532.
[4]Gallarza M G,Saura I G.Value dimensions,perceived value,satisfaction and loyalty:an investigation of university students travel behaviour[J].Tourism management,2006,27(3):437-452.
[5]苏岩.青年旅舍住客体验研究——一种互动的视角[D].上海:复旦大学,2010.
[6]傅云新,刘枫.基于网络文本分析的国际青年旅舍感知价值研究[J].商业研究,2014,451(11):157-161.
[7]丁于思,肖轶楠.基于网络点评的五星级酒店顾客满意度测评研究[J].经济地理,2014,34(5):182-186.
[8]马文峰.试析内容分析法在社科情报学中的应用[J].情报科学,2000,18(4):346-349.
[9]Emirbayer M,Goodwin J.Network analysis,culture,and the problem of agency[J].American journal of sociology,1994,99(6):1411-1454.
[10]陈向明.质的研究方法与社会科学研究[M].北京:教育科学出版社,2000:133.
[11]林聚任.社会网络分析:理论方法与应用[M].北京:北京师范大学出版社,2009:105-137.
[12]屈册.基于社会网络分析法的客栈情境研究——以平遥古城为例[J].旅游研究,2014,6(2):27-32.
[13]Krafft J,Quatraro F,Saviotti PP.The knowledge base evolution in biotechnology:Asocial network analysis[J].Economics of innovation and new technology,2011,20(5):445-475.
[14]叶春蕾,邢燕丽.基于LDA和社会网络中心度的研究生个性化检索推荐模型研究[J].图书情报工作,2015,59(7):104-110.
[15]吕斌,黄翊,李潇.北京青年旅舍经营现状与对策研究[J].北京社会科学,2007,17(4):65-71.
[16]YHA-China官方网站[EB/OL].http://www.yhachina.com/,2016-10-19.