传统文化类综艺节目传播特征及效果分析
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摘要
就传统文化类综艺节目这一话题提出两个问题:一是现阶段传统文化类综艺节目的发展现状如何;二是传统文化类综艺节目的传播特征和对传统文化的传播效果如何.针对这两个问题,本次调查采用了线下问卷调查及评论文本挖掘来获取数据,使用统计分析方法与大数据挖掘算法展开了研究.研究发现,"公众人物+传统文化"综艺模式有助于文化的传播;节目播出后,大众对于传统文化的喜爱度和参与度提高,对于传统文化相关从业者的印象有所改观,同时节目受众趋于年轻化,节目已然成为了一种新的文化教育形式.
This paper is about the traditional culture variety show.One topic raises two questions.First,what is the current status of the development of traditional cultural variety shows?Second,what is the communication characteristics of traditional culture variety shows and the spread of traditional culture?In response to these two problems,this survey used offline questionnaire survey and comment text mining to obtain data,using statistical analysis methods and big data mining algorithms.The study found that the " Public People + Traditional Culture" variety mode contributes to the spread of culture.After the program is broadcast,the public's love and participation in traditional culture is improved,and the impression of traditional culture-related practitioners is improved.The watcher of the program tends to be younger,and the program has become a new form of cultural education.
This paper is about the traditional culture variety show.One topic raises two questions.First,what is the current status of the development of traditional cultural variety shows?Second,what is the communication characteristics of traditional culture variety shows and the spread of traditional culture?In response to these two problems,this survey used offline questionnaire survey and comment text mining to obtain data,using statistical analysis methods and big data mining algorithms.The study found that the " Public People + Traditional Culture" variety mode contributes to the spread of culture.After the program is broadcast,the public's love and participation in traditional culture is improved,and the impression of traditional culture-related practitioners is improved.The watcher of the program tends to be younger,and the program has become a new form of cultural education.
引文
[1]刘娅蒙.文化类综艺节目研究现状梳理[J].西部广播电视,2017(19):1-3.
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[6]孙晴.文化类综艺节目的困境与破局[J].北方文学(下旬刊),2017(3):2-4.
[7]张琳,郭玉真.文化类综艺节目的文化价值[J].青年记者,2017(23):3-6.
[8]杨丽娟.文化类综艺节目的传播特色[J].声屏世界,2015(9):2-5.
[9]张丹.文化类综艺节目的爆发[J].新闻研究导刊,2017(10):3-5.
[10]信险峰.综艺化文化节目的提升路径[J].中国广播电视学刊,2017(12):1-2.
[11]孔垂娟.传统文化类电视综艺节目的社交媒体传播特征[J].今传媒,2018(6):1-3.
[12]高雅.中国文化类电视综艺节目创意研究[D].海南:海南师范大学,2018.
[13]陈鹏.文化类电视节目的创新特色与优化策略[J].现代视听,2018(04):3-4.
[14]葛晓.综艺节目如何讲好“中国故事”[J].科技传播,2018(7):1-2.
[15]Willson V L.Research technique sin AER Jarticles[J].Educational Researcher,2013,9(6):3-4.
[2]刘兴林.基于定位理论研究我国文化类节目的发展策略[J].新闻传播,2017(7):1-2.
[3]李金昌.应用抽样技术[M].北京:科学出版社,2015.
[4]刘冰,王新雨.文化类综艺节目收受调查[J].青年记者,2017(19):1-2.
[5]蒋婷婷.文化类电视综艺节目的创意与传播研究[D].曲阜:曲阜师范大学,2016.
[6]孙晴.文化类综艺节目的困境与破局[J].北方文学(下旬刊),2017(3):2-4.
[7]张琳,郭玉真.文化类综艺节目的文化价值[J].青年记者,2017(23):3-6.
[8]杨丽娟.文化类综艺节目的传播特色[J].声屏世界,2015(9):2-5.
[9]张丹.文化类综艺节目的爆发[J].新闻研究导刊,2017(10):3-5.
[10]信险峰.综艺化文化节目的提升路径[J].中国广播电视学刊,2017(12):1-2.
[11]孔垂娟.传统文化类电视综艺节目的社交媒体传播特征[J].今传媒,2018(6):1-3.
[12]高雅.中国文化类电视综艺节目创意研究[D].海南:海南师范大学,2018.
[13]陈鹏.文化类电视节目的创新特色与优化策略[J].现代视听,2018(04):3-4.
[14]葛晓.综艺节目如何讲好“中国故事”[J].科技传播,2018(7):1-2.
[15]Willson V L.Research technique sin AER Jarticles[J].Educational Researcher,2013,9(6):3-4.