基于社会认同理论的非炫耀性消费动机分析
摘要
相对于凡勃仑提出的炫耀性消费,非炫耀性消费代表一种超越物质主义的价值理念,追求社会认同和自我实现的生活方式。从社会认同理论的视角分析了非炫耀消费的本质、成因以及动机等关键理论问题,以期为后续非炫耀性消费的相关研究提供理论基础和方向指引。
引文
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[12]Chung E,Fischer E.When conspicuous consumption becomes inconspicuous:the case of the migrant Hong Kongconsumers[J].Journal of Consumer Marketing,2001,18(6):474-487.
[2]唐欢庆,刘飞.炫耀背后:“非炫耀性消费”研究[J].中国青年研究,2006,(7):31-35.
[3]杨林,林攀登.中国消费者奢侈品消费特征[J].现代商贸工业,2007(08):29-30.
[4]张晓筱.奢侈品消费中的非炫耀性消费倾向研究[D].沈阳:东北大学,2013.
[5]Aaker J L.The Malleable Self:The Role of Self-Expression in Persuasion[J].Journal of Marketing Research,1999,36(1):45-57.
[6]Berger J,Ward M.Subtle Signals of InconspicuousConsumption[J].Journal of Consumer Research,2010,37(4):555-569.
[7]Wu Z,Luo J,Schroeder J E,et al.Forms of inconspicuous consumption:What drives inconspicuous luxury consumption in China?[J].Marketing Theory,2017,17(4):147059311771098.
[8]Chung E,Fischer E.When conspicuous consumption becomes inconspicuous:the case of the migrant Hong Kongconsumers[J].Journal of Consumer Marketing,2001,18(6):474-487.
[9]Zheng X,Baskin E,Peng S.Feeling inferior,showing off:The effect of nonmaterial social comparisons on conspicuousconsumption[J].Journal of Business Research,2018,90:196-205.
[10]Eckhardt G M,Belk R W,Wilson J A J.The rise of inconspicuous consumption[J].Journal of Marketing Management,2015,31(7-8):807-826.
[11]Wu Z,Luo J,Schroeder J E,et al.Forms of inconspicuous consumption:What drives inconspicuous luxury consumption in China?[J].Marketing Theory,2017,17(4):147059311771098.
[12]Chung E,Fischer E.When conspicuous consumption becomes inconspicuous:the case of the migrant Hong Kongconsumers[J].Journal of Consumer Marketing,2001,18(6):474-487.