眼动仪在服装面料色彩视觉评价中的应用
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摘要
针对目前服装面料色彩视觉评价领域存在主观评价不准确、难以与客观评价相联系的问题,将眼动仪应用在该领域进行研究。首先分别以色系和明度为单一变量设计了仿真面料及三维模拟服装;然后用所述面料及服装进行眼动追踪实验,并对受试者进行主观喜好的问卷调研;最后对具有相同色彩要素的面料和服装的客观注视与主观喜好进行相关性分析。结果显示:服装色系注视时间与主观喜好的相关系数为0.744,大于面料色系注视时间与喜好程度的相关系数0.448,与明度变量结果一致;使用眼动仪可建立客观注视与主观喜好间的联系,并且以服装为评价载体能够更有效地反映消费者主观意识中服装面料的整体效果,具有更大的视觉营销价值。
In view of inaccurate subjective evaluation and difficult relation with objective evaluation of apparel fabrics color visual evaluation, the application of an eye tracker in this field was studied. Firstly, the simulated fabrics and 3-D simulated garments were designed with color scheme and lightness as the single variables. Then the fabrics and garments were adopted to carry out eye tracking experiments for fixation data, and questionnaires for subject′s subjective preference were carried out. Finally, the correlation analysis of objective fixation data and subjective preference on fabrics and garments with the same color elements was carried out. It is found that the correlation coefficient between the fixation time and the subjective preference of the garments color scheme is 0.744, which is greater than that of the fabric color scheme 0.448, consistent with the results of the lightness variable. Therefore, the eye tracker can be adopted to establish a correlation between objective fixation and subjective preferences, and garments can more effectively reflect the overall effect of the apparel fabrics in the subjective consciousness of consumers, and has greater visual marketing value.
In view of inaccurate subjective evaluation and difficult relation with objective evaluation of apparel fabrics color visual evaluation, the application of an eye tracker in this field was studied. Firstly, the simulated fabrics and 3-D simulated garments were designed with color scheme and lightness as the single variables. Then the fabrics and garments were adopted to carry out eye tracking experiments for fixation data, and questionnaires for subject′s subjective preference were carried out. Finally, the correlation analysis of objective fixation data and subjective preference on fabrics and garments with the same color elements was carried out. It is found that the correlation coefficient between the fixation time and the subjective preference of the garments color scheme is 0.744, which is greater than that of the fabric color scheme 0.448, consistent with the results of the lightness variable. Therefore, the eye tracker can be adopted to establish a correlation between objective fixation and subjective preferences, and garments can more effectively reflect the overall effect of the apparel fabrics in the subjective consciousness of consumers, and has greater visual marketing value.
引文
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[2] 张宇.论服装的视觉艺术[D].天津:天津工业大学,2002:1-4.ZHANG Yu. Visual art of clothing[D]. Tianjin: Tianjin Polytechnic University, 2002: 1-4.
[3] 张海泉,刘华.服装面料的视觉风格[J].纺织学报,2003, 24(4): 34-36.ZHANG Haiquan, LIU Hua. A visual style of fabrics[J]. Journal of Textile Research, 2003, 24(4): 34-36.
[4] NOSHI H, KOBAYASHI S, YAMADA T. Sensory test for fhythm according to moving skirt[J]. Senito Kogyo, 1977, 33(9):470-477.
[5] 孙艳,郭娟琛,杨建忠.毛织物视觉风格研究[J].毛纺科技,2008,36(12): 37-40.SUN Yan, GUO Juanchen, YANG Jianzhong. Research on visual style of wool fabric[J]. Wool Textile Journal, 2008,36(12):37-40.
[6] 秦黎,杨敏壮,松平光男.织物悬垂特性的视觉评价[C]//姚穆,姜寿山.第三届中国国际毛纺织会议论文集.北京:中国纺织出版社,2002:90-93.QIN Li, YANG Minzhuang, SONGPING Guangnan. Visual evaluation of fabric drape performance[C]//YAO Mu, JIANG Shoushan.Proceedings of the Third China International Wool Textile Conference. Beijing: China Textile & Apparel Press, 2002:90-93.
[7] 杨晓波. 织物平整度等级的计算机视觉评估[D].上海:东华大学,2003:99-113.YANG Xiaobo. Computer vision evaluation of fabric flatness rating[D].Shanghai: Donghua University, 2003: 99-113.
[8] 周小溪.基于感性工学的服用色织面料美感评价方法[D]. 无锡:江南大学, 2016:13-19.ZHOU Xiaoxi. The method of yarn-dyed fabric aesthetic evaluation based on Kansei engineering[D].Wuxi: Jiangnan University, 2016:13-19.
[9] 周小溪,梁惠娥.基于感性意象的服装面料设计效果评价[J]. 纺织学报, 2015, 36(4): 60-64.ZHOU Xiaoxi, LIANG Hui′e.Evaluation of fabric design based on perceptual image[J]. Journal of Textile Research, 2015, 36(4): 60-64.
[10] 贾君君.基于丝织物色彩的视觉认知评价[D]. 苏州:苏州大学,2016: 29-44.JIA Junjun. Visual cognition evaluation based one silk fabric color[D]. Suzhou: Soochow University, 2016: 29-44.
[11] ANDRIENKO G, ANDRIENKO N, BURCH M, et al. Visual analytics methodology for eye movement studies [J]. IEEE Transaction Visualization and Computer Graphics, 2012, 18(12): 2889-2889.
[12] WOLFE J W A. Revised model of visual search [J]. Psychogenic Bulletin and Review, 1994, 1(2): 202-338.
[13] 李若瑄. 基于眼动特性的选择性注意机制研究[D].成都:电子科技大学,2015:9-10.LI Ruoxuan. The study of selective attention mechanism based on eye movement[D]. Chengdu: University of Electronic Science and Technology of China, 2015:9-10.