基于设计思维的价值共创研究
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摘要
论述了价值共创的提出与发展,以及价值共创过程中的三个要素——投入资源、互动和价值产出。在分析设计思维的提出与发展现状的基础上,探讨价值共创在设计领域中的应用价值。以斯坦福大学提出的设计思维五阶段为基础,提出了基于该设计思维的价值共创设计模型。最后从价值共创的三个要素出发,分析在设计思维的同理心、定义、创意、原型及测试等各个阶段中,企业和用户的资源投入、互动方式以及价值产出等要素的具体构成,为满足用户个性化体验的设计提供新的思路。
In order to make products meet the needs of users' personalized experience,designers should guide continuous interaction between enterprises and users in the process of product design,so that enterprises and users can create value for the final product and service together. The formulation and development of value co-creation is discussed,and the three elements of ' resource-input' ' interaction' and ' value-output' are analyzed. The present situation and development of design thinking is discussed,and the application value of value co-creation in the field of design is explored. Based on five stages of design thinking proposed by Stanford University,a value co-creation design model based on this design thinking is proposed. Finally,based on the three elements of value co-creation,specific components of resource-input,interaction,and value-output of enterprises and users in the various stages of empathy,definition,creativity,prototype,and testing of design thinking are analyzed,which provide new ideas for the design that meets the needs of users' personalized experience.
In order to make products meet the needs of users' personalized experience,designers should guide continuous interaction between enterprises and users in the process of product design,so that enterprises and users can create value for the final product and service together. The formulation and development of value co-creation is discussed,and the three elements of ' resource-input' ' interaction' and ' value-output' are analyzed. The present situation and development of design thinking is discussed,and the application value of value co-creation in the field of design is explored. Based on five stages of design thinking proposed by Stanford University,a value co-creation design model based on this design thinking is proposed. Finally,based on the three elements of value co-creation,specific components of resource-input,interaction,and value-output of enterprises and users in the various stages of empathy,definition,creativity,prototype,and testing of design thinking are analyzed,which provide new ideas for the design that meets the needs of users' personalized experience.
引文
[1]PINE J.体验经济[M].北京:机械工业出版社,2008:18-21.
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[3]PRAHALAD C K,RAMASWAMY V.Co-creation experiences:the next practice in value creation[J].Journal of Interactive Marketing,2004,18(3):5-14.
[4]COVA B,SALLE R.Marketing solutions in accordance with the S-D logic:co-creating value with customer network actors[J].Industrial Marketing Management,2008,37(3):270-277.
[5]佟雨航.游客踩出最佳路线[J].发明与创新,2017(6):58.
[6]黎万强.参与感[M].北京:中信出版社,2014:17-22.
[7]ROWE P G.Design thinking[J].Worldvision,1998,86(6):62-72.
[8]BROWN T.Design thinking[J].Harvard Business Review,2008,86(6):84-92+141.
[9]柳冠中.《事理学》——创新设计思维方法[C]//2007中国科协年会会议论文集,武汉:[出版者不详],2007:1-9.
[10]李彦,刘红围,李梦蝶,等.设计思维研究综述[J].机械工程学报,2017,53(15):1-20.
[11]武夷山.从轻便拖把的诞生看创新链[J].中国科技成果,2014(15):1.
[12]腾讯公司用户研究与体验设计部.在你身边,为你设计[M].北京:电子工业出版社,2013:146-153.
[2]WIKSTROM S.The customer as co-producer[J].European Journal of Marketing,1996,30(4):6-19.
[3]PRAHALAD C K,RAMASWAMY V.Co-creation experiences:the next practice in value creation[J].Journal of Interactive Marketing,2004,18(3):5-14.
[4]COVA B,SALLE R.Marketing solutions in accordance with the S-D logic:co-creating value with customer network actors[J].Industrial Marketing Management,2008,37(3):270-277.
[5]佟雨航.游客踩出最佳路线[J].发明与创新,2017(6):58.
[6]黎万强.参与感[M].北京:中信出版社,2014:17-22.
[7]ROWE P G.Design thinking[J].Worldvision,1998,86(6):62-72.
[8]BROWN T.Design thinking[J].Harvard Business Review,2008,86(6):84-92+141.
[9]柳冠中.《事理学》——创新设计思维方法[C]//2007中国科协年会会议论文集,武汉:[出版者不详],2007:1-9.
[10]李彦,刘红围,李梦蝶,等.设计思维研究综述[J].机械工程学报,2017,53(15):1-20.
[11]武夷山.从轻便拖把的诞生看创新链[J].中国科技成果,2014(15):1.
[12]腾讯公司用户研究与体验设计部.在你身边,为你设计[M].北京:电子工业出版社,2013:146-153.