多模态图文译文生成模式的构建
摘要
在翻译交际行为中,图文原文意义一旦确定,即可在补足语境含义的前提下,遵循最佳关联原则推导出对应的译文推理意义,并在确定跨模态互动关系和逻辑语义关系后,根据该原则反向生成图文译文。基于对Dicerto的多模态原文分析方法和关联理论,本文针对多模态图文文本,通过分析和借鉴原文意义推理方法,研究从原文推理意义反向推导至译文文本的过程,并构建可供实践应用的多模态图文译文生成模式。本文认为:最大关联原则适用于反向推导生成多模态图文译文;认知语境关乎图文译文的表达。该模式的确立,有助于提高图文翻译质量和多模态翻译教学效率。
引文
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[2]Dicerto,S.Multimodal Pragmatics and Translation:ANew Model for Source Text Analysis[M].London:Macmillan,2018.
[3]Frank,S.,D.Elliot&L.Specia.Assessing multilingual multimodal image description:Studies of native speaker preferences and translator choices[J].Natural Language Engineering,2018,24(3):393-413.
[4]Grice,H.P.Studies in the Way of Words[M].Cambridge,MA:Harvard University Press,1989.
[5]Gutt,E.A.Translation and Relevance:Cognition and Context(2nd ed.)[M].Manchester:St.Jerome,2000.
[6]Halliday,M.A.K.An Introduction to Functional Grammar(2nd ed.)[M].London:Edward Arnold,1994.
[7]House,J.Translation as Communication across Languages and Cultures[M].Oxon:Routledge,2016.
[8]Kress,G.&T.Van Leeuwen.Reading Images:The Grammar of Visual Design[M].London:Routledge,2006.
[9]Li,Saihong.A corpus-based multimodal approach to the translation of restaurant menus[J].Perspectives,2018,27(1):1-19.
[10]Machin,D.Introduction to Multimodal Analysis[M].New York:Oxford University Press,2007.
[11]Martinec,R.&A.Salway.A system for image-text relations in new(and old)media[J].Visual Communication,2005,4(3):337-371.
[12]Pastra,K.COSMOROE:A cross-media relations framework for modelling multimedia dialectics[J].Multimedia Systems,2008,14(5):299-323.
[13]Sperber,D.&D.Wilson.Relevance:Communication and Cognition(2nd ed.)[M].Oxford:Blackwell,1995.
[14]曹艺馨.网络时代字幕翻译研究方法:现状、反思与展望[J].上海翻译,2017(5):27-31.
[15]陈洁,陆持.译者的“非隐形”及其自我建构机制[J].上海翻译,2018(5):19-23,94.
[16]陈玉萍,张彩华.英文电影字幕的中文翻译-一项关注图文关系的多模态分析[J].中国翻译,2017(5):105-110.
[17]何自然.语用学探索[M].广州:世界图书出版社,2000.
[18]李占喜.关联与顺应:翻译过程研究[M].北京:科学出版社,2007.
[19]凌霄.基于多模态话语分析的平面商业广告英汉翻译研究[D].广州:广东外语外贸大学,2015.
[20]吕艳,戈玲玲.外宣英文网站中多模态隐喻表征及语类特征研究-基于小型超文本语料库“中国梦”的个案研究[J].上海翻译,2017(2):17-23.
[21]莫爱屏.语用与翻译[M].北京:高等教育出版社,2010.
[22]王建国.关联理论与翻译研究[M].北京:中国对外翻译出版公司,2009.
[23]余小梅,耿强.视觉文本翻译研究:理论、问题域与方法[J].外语与外语教学,2018(3):77-87,145.
[24]赵彦春.关联理论对翻译的解释力[J].现代外语,1999(3):276-295.
[25]赵彦春.关联理论与翻译的本质-对翻译缺省问题的关联论解释[J].四川外语学院学报,2003(3):117-121.
[26]朱玲.多模态:翻译研究的新视角[N].中国社会科学报,2017-12-26(003).