“文化因子”对企业战略管理的影响
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摘要
企业文化的战略价值正在逐渐引起人们的特别关注,尤其受到了管理学研究领域和工商企业界等组织有识之士的格外重视。企业战略管理中"文化因子"的影响深远,不容小觑。本文从研究企业文化现象及其具有的独特功能入手,阐明企业文化与企业战略管理的内在关系,同时强调优秀的"文化因子"是企业生存与发展的基础与动力。先进文化因子,激发管理者高度文化自觉,坚定文化自信,担纲文化管理。
The strategic value of enterprise culture is attracting more attention, especially from those intelligent people from management research and business field.The impact of cultural elements should not be underestimated. This paper studies the unique function of enterprise cultural phenomenon, and emphasizes the inner relation between enterprise culture and enterprise strategic management and stresses that outstanding cultural elements play as the base and driving force of an enterprise's survival and development. Outstanding cultural elements can motivate the self-awareness of managers, consolidates culture confidence and carry on the duty of culture management.
The strategic value of enterprise culture is attracting more attention, especially from those intelligent people from management research and business field.The impact of cultural elements should not be underestimated. This paper studies the unique function of enterprise cultural phenomenon, and emphasizes the inner relation between enterprise culture and enterprise strategic management and stresses that outstanding cultural elements play as the base and driving force of an enterprise's survival and development. Outstanding cultural elements can motivate the self-awareness of managers, consolidates culture confidence and carry on the duty of culture management.
引文
[1] 刘元庆.企业战略管理[M].北京:中央广播电视大学出版社,2008.
[2] 丁远峙.管理方与园企业文化[M].深圳:海天出版社,2008.
[3] 李建华.现代企业文化通识教程[M].上海:立信会计出版社,2008.
[4] 齐冬平,白庆祥.文化决定成败[M].北京:经济出版社,2008.
[5] 冬霞,正子.德鲁克部落格[M].北京:中国人民大学出版社,2009.
[2] 丁远峙.管理方与园企业文化[M].深圳:海天出版社,2008.
[3] 李建华.现代企业文化通识教程[M].上海:立信会计出版社,2008.
[4] 齐冬平,白庆祥.文化决定成败[M].北京:经济出版社,2008.
[5] 冬霞,正子.德鲁克部落格[M].北京:中国人民大学出版社,2009.