考虑溯源系统应用的优质农产品双渠道供应链决策研究
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摘要
优质农产品溯源系统的引入,既能提升有效供给、缩短流通时间,又能降低流通中的数量损耗和价值损失,由此带来了双渠道供应链系统在投资、销售、定价等方面的系列决策问题。考虑制造商开辟电子渠道、从溯源系统降低流通损耗和提高质量出发,分别构建制造商主导型的双渠道供应链决策模型。通过对比分析应用前后各成员在投资、定价及销售方面的最优策略,得到相关的核心边界值。数值仿真结果表明:核心边界值主要与双重损耗的改善程度及其他参数相关,各成员及系统接受溯源系统的应用成本不同,应用成本对各渠道销量的影响程度亦不相同,但各成员调整定价的应用成本边界值是一致的。
The introduction of high-quality agricultural products traceability system can improve effective supply,shorten the circulation time,and reduce the wastage of quantity and value loss in the circulation,which leads to a series decision problems of the dual channel supply chain system in the aspects of investment,marketing,pricing and others. In this paper,the quality fresh agricultural products manufacturers open up electronic channels,in view of the fact that the traceability system could reduce the circulation losses and improve the quality,and the decision-making models of dual channel supply chain led by the manufacturers are constructed respectively. This present paper focuses on the comparative analysis of the optimal strategies of supply chain members on the investment,pricing and channel sales before and after the application,then obtains the core boundary values related to the optimal decision. The results combined with numerical simulation show that: the core boundary values are mainly related to the degree of improvement of double loss and involved parameters,the acceptable costs of members and system of supply chain to accept the traceability system are different,and the application cost has different influences on the sales volume of each channel. But the cost boundary values of price adjusted by each member are consistent.
The introduction of high-quality agricultural products traceability system can improve effective supply,shorten the circulation time,and reduce the wastage of quantity and value loss in the circulation,which leads to a series decision problems of the dual channel supply chain system in the aspects of investment,marketing,pricing and others. In this paper,the quality fresh agricultural products manufacturers open up electronic channels,in view of the fact that the traceability system could reduce the circulation losses and improve the quality,and the decision-making models of dual channel supply chain led by the manufacturers are constructed respectively. This present paper focuses on the comparative analysis of the optimal strategies of supply chain members on the investment,pricing and channel sales before and after the application,then obtains the core boundary values related to the optimal decision. The results combined with numerical simulation show that: the core boundary values are mainly related to the degree of improvement of double loss and involved parameters,the acceptable costs of members and system of supply chain to accept the traceability system are different,and the application cost has different influences on the sales volume of each channel. But the cost boundary values of price adjusted by each member are consistent.
引文
[1]倪学志.我国绿色农产品有效供给研究[J].农业经济问题,2012,33(4):18-21.
[2]万宝瑞.加快提高我国农业竞争力的思考[J].农业经济问题,2016,37(4):4-8.
[3]周新德.基于主体行为选择的优质农产品有效供给机制[J].求索,2017,(12):54-62.
[4]李琳,范体军.基于RFID技术应用的鲜活农产品供应链决策研究[J].系统工程理论与实践,2014,34(4):836-844.
[5]但斌,陈军.基于价值损耗的生鲜农产品供应链协调[J].中国管理科学,2008,(5):42-49.
[6]陈军,但斌.基于实体损耗控制的生鲜农产品供应链协调[J].系统工程理论与实践,2009,29(3):54-62.
[7] Cai X Q,et al. Optimization and coordination of fresh products supply chains with freshness-keeping effort[J].Production and Operations Management,2010,19(3):261-278.
[8] Cai X Q,et al. Fresh-products supply chain management with logistics outsourcing[J]. Omega,2013,41(4):752-765.
[9]赵帅.气候变化下的鲜活农产品供应链协调优化研究[D].昆明理工大学,2016.
[10] Angels R. RFID technologies:supply-chain applications and implementation issues[J]. Information Systems Management,2005,22(1):51-65.
[11] Tamayo S,et al. Deliveries optimization by exploiting production traceability information[J]. Engineering Applications of Artificial Intelligence, 2009,(2):1-12.
[12] Garcia L R,et al. A model and prototype implementation for tracking and tracing agricultural batch products along the food chain[J]. Food Control,2010,21(2):112-121.
[13] Garcia L R,Lunadei L. The role of RFID in agriculture:applications, limitations and challenges[J].Computers&Electronics in Agriculture,2011,79(1):42-50.
[14] Kang Y S,et al. A simulation approach for optimal design of RFID sensor tag-based cold chain systems[J].Journal of Food Engineering,2012,113(01):1-10.
[15] Tsai M C,Lee W,Wu H C. Determinants of RFID adoption intention:evidence from taiwanese retail chains[J]. Information&Management,2010,47(5-6):255-261.
[16] Wang Y M,Wang Y S,Yang Y F. The determinants of RFID adoption in the manufacturing industry[J]. Technological Forecasting&Social Change,2010,77(5):803-815.
[17] Hong H I,Dang J F,Tsai Y H. An RFID application in the food supply chain:a case study of convenience stores in taiwan[J]. Journal of Food Engineering,2011,106(2):119-126.
[18]方伟,梁俊芬,林伟君,万忠.食品企业质量控制动机及“优质优价”实现状态分析——基于300家国家级农业龙头企业调研[J].农业技术经济,2013,(2):112-120.
[19]周小梅,范鸿飞.区域声誉可激励农产品质量安全水平提升吗?——基于浙江省丽水区域品牌案例的研究[J].农业经济问题,2017,38(4):85-92+112.
[20]王芳,王宁,隋明姜,钱永忠.合作社实施农业标准化分析——基于河北、吉林、陕西、浙江四省份调查[J].农业技术经济,2013,(9):67-75.
[21]陈晓红,王傅强.我国企业射频识别技术采纳的影响因素研究[J].科研管理,2013,34(2):1-9.
[22] Banterle A,Stranieri S. The consequences of voluntary traceability system for supply chain relationships. an application of transaction cost economics[J]. Food Policy,2008,33(6):560-569.
[23] Pouliot S,Sumner D. Traceability,liability and incentives for food safety and quality[J]. American Journal of Agricultural Economics,2008,90(1):15-27.
[24]龚强,陈丰.供应链可追溯性对食品安全和上下游企业利润的影响[J].南开经济研究,2012,(6):30-48.
[25]但斌,毛迎迎,徐广业.基于RFID技术的易逝品供应链库存协调[J].计算机集成制造系统,2012,18(10):2280-2286.
[26] Zhang J,Liu G. Coordinating a supply chain for deteriorating items with a revenue sharing and cooperative investment contract[J]. Omega,2015,(56):37-49.
[27]李琳,范体军.零售商主导下生鲜农产品供应链的定价策略对比研究[J].中国管理科学,2015,23(12):113-123.
[28]朱长宁.基于可追溯系统的生鲜农产品供应链协调机制研究[J].农村经济,2015,(6):106-109.
[29]汪旭晖,杜航.基于物联网采纳的生鲜农产品冷链物流决策——成本收益分析视角[J].系统工程,2016,34(6):89-97.
[30]龚本刚,汤家骏,张孝琪,程永宏.基于RFID技术的双渠道供应链投资收益与协调[J].计算机集成制造系统,2017,23(9):2068-2080.
[31] Cattani K,et al. Abstract boiling frogs:pricing strategies for a manufacturer adding a direct channel that competes with the traditional channel[J]. Production&Operations Management,2005,15(1):40-56.
[32]滕文波,庄贵军.基于电子渠道需求预测的渠道模式选择[J].中国管理科学,2011,19(5):71-78.
[33] Hendershott T,Zhang J. A model of direct and intermediated sales[J]. Journal of Economics&Management Strategy,2006,15(2):279-316.
[34] Chiang W K,Chhajed D,Hess J D. Direct marketing,indirect profits:a strategic analysis of dual-channel supply chain design[J]. Management Science,2003,49(1):1-20.
[35]范小军,刘艳.制造商引入在线渠道的双渠道价格与服务竞争策略[J].中国管理科学,2016,24(7):143-148.
[36] Kenji M. Asymmetric products distribution between symmetric manufacturers using dual-channel supply chains[J]. European Journal of Operational Research,2016,248(2):646-657.
[37]岳柳青,刘咏梅,朱桂菊.零售商主导的生鲜双渠道供应链协调契约研究[J].软科学,2016,30(8):123-128+144.
[38]唐润,彭洋洋.考虑时间和温度因素的生鲜食品双渠道供应链协调[J].中国管理科学,2017,25(10):62-71.
[39]唐润,彭洋洋.基于微分对策的生鲜食品供应链双渠道协调机制[J].计算机集成制造系统,2018,24(4):1034-1045.
[40]葛继红,周曙东,王文昊.互联网时代农产品运销再造——来自“褚橙”的例证[J].农业经济问题,2016,37(10):51-59+111.
[41] Taylor T A. Supply chain coordination under channel rebates with sales effort effects[J]. Management Science,2002,48(8):992-1007.
[42] Leng M,Parlar M. Game theoretical applications in supply chain management:a review[J]. INFOR,2005,43(3):187-221.
[43] Chen X,Wang X. The impact of power structure on the retail service supply chain with an O2O mixed channel[J]. Journal of the Operational Research Society,2016,67(2):294-301.
[44] Mukhopadhyay SK,Zhu X,Yue X. Optimal contract design for mixed channels under information asymmetry[J]. Production&Operations Management,2008,17(6):641-650.
[45] Yan R L. Product brand differentiation and dual-channel store performances of a multi-channel retailer[J].European Journal of Marketing, 2010, 44(5):672-692.
[46]张益丰.生鲜果品电商销售、农户参与意愿及合作社嵌入——来自烟台大樱桃产区农户的调研数据[J].南京农业大学学报(社会科学版),2016,16(1):49-58+163-164.
[47]吴忠和,陈宏,赵千.时间约束下鲜活农产品供应链应急协调数量折扣契约研究[J].运筹与管理,2014,23(3):146-156.
[48]林略,杨书萍,但斌.时间约束下鲜活农产品三级供应链协调[J].中国管理科学,2011,19(3):55-62.
[2]万宝瑞.加快提高我国农业竞争力的思考[J].农业经济问题,2016,37(4):4-8.
[3]周新德.基于主体行为选择的优质农产品有效供给机制[J].求索,2017,(12):54-62.
[4]李琳,范体军.基于RFID技术应用的鲜活农产品供应链决策研究[J].系统工程理论与实践,2014,34(4):836-844.
[5]但斌,陈军.基于价值损耗的生鲜农产品供应链协调[J].中国管理科学,2008,(5):42-49.
[6]陈军,但斌.基于实体损耗控制的生鲜农产品供应链协调[J].系统工程理论与实践,2009,29(3):54-62.
[7] Cai X Q,et al. Optimization and coordination of fresh products supply chains with freshness-keeping effort[J].Production and Operations Management,2010,19(3):261-278.
[8] Cai X Q,et al. Fresh-products supply chain management with logistics outsourcing[J]. Omega,2013,41(4):752-765.
[9]赵帅.气候变化下的鲜活农产品供应链协调优化研究[D].昆明理工大学,2016.
[10] Angels R. RFID technologies:supply-chain applications and implementation issues[J]. Information Systems Management,2005,22(1):51-65.
[11] Tamayo S,et al. Deliveries optimization by exploiting production traceability information[J]. Engineering Applications of Artificial Intelligence, 2009,(2):1-12.
[12] Garcia L R,et al. A model and prototype implementation for tracking and tracing agricultural batch products along the food chain[J]. Food Control,2010,21(2):112-121.
[13] Garcia L R,Lunadei L. The role of RFID in agriculture:applications, limitations and challenges[J].Computers&Electronics in Agriculture,2011,79(1):42-50.
[14] Kang Y S,et al. A simulation approach for optimal design of RFID sensor tag-based cold chain systems[J].Journal of Food Engineering,2012,113(01):1-10.
[15] Tsai M C,Lee W,Wu H C. Determinants of RFID adoption intention:evidence from taiwanese retail chains[J]. Information&Management,2010,47(5-6):255-261.
[16] Wang Y M,Wang Y S,Yang Y F. The determinants of RFID adoption in the manufacturing industry[J]. Technological Forecasting&Social Change,2010,77(5):803-815.
[17] Hong H I,Dang J F,Tsai Y H. An RFID application in the food supply chain:a case study of convenience stores in taiwan[J]. Journal of Food Engineering,2011,106(2):119-126.
[18]方伟,梁俊芬,林伟君,万忠.食品企业质量控制动机及“优质优价”实现状态分析——基于300家国家级农业龙头企业调研[J].农业技术经济,2013,(2):112-120.
[19]周小梅,范鸿飞.区域声誉可激励农产品质量安全水平提升吗?——基于浙江省丽水区域品牌案例的研究[J].农业经济问题,2017,38(4):85-92+112.
[20]王芳,王宁,隋明姜,钱永忠.合作社实施农业标准化分析——基于河北、吉林、陕西、浙江四省份调查[J].农业技术经济,2013,(9):67-75.
[21]陈晓红,王傅强.我国企业射频识别技术采纳的影响因素研究[J].科研管理,2013,34(2):1-9.
[22] Banterle A,Stranieri S. The consequences of voluntary traceability system for supply chain relationships. an application of transaction cost economics[J]. Food Policy,2008,33(6):560-569.
[23] Pouliot S,Sumner D. Traceability,liability and incentives for food safety and quality[J]. American Journal of Agricultural Economics,2008,90(1):15-27.
[24]龚强,陈丰.供应链可追溯性对食品安全和上下游企业利润的影响[J].南开经济研究,2012,(6):30-48.
[25]但斌,毛迎迎,徐广业.基于RFID技术的易逝品供应链库存协调[J].计算机集成制造系统,2012,18(10):2280-2286.
[26] Zhang J,Liu G. Coordinating a supply chain for deteriorating items with a revenue sharing and cooperative investment contract[J]. Omega,2015,(56):37-49.
[27]李琳,范体军.零售商主导下生鲜农产品供应链的定价策略对比研究[J].中国管理科学,2015,23(12):113-123.
[28]朱长宁.基于可追溯系统的生鲜农产品供应链协调机制研究[J].农村经济,2015,(6):106-109.
[29]汪旭晖,杜航.基于物联网采纳的生鲜农产品冷链物流决策——成本收益分析视角[J].系统工程,2016,34(6):89-97.
[30]龚本刚,汤家骏,张孝琪,程永宏.基于RFID技术的双渠道供应链投资收益与协调[J].计算机集成制造系统,2017,23(9):2068-2080.
[31] Cattani K,et al. Abstract boiling frogs:pricing strategies for a manufacturer adding a direct channel that competes with the traditional channel[J]. Production&Operations Management,2005,15(1):40-56.
[32]滕文波,庄贵军.基于电子渠道需求预测的渠道模式选择[J].中国管理科学,2011,19(5):71-78.
[33] Hendershott T,Zhang J. A model of direct and intermediated sales[J]. Journal of Economics&Management Strategy,2006,15(2):279-316.
[34] Chiang W K,Chhajed D,Hess J D. Direct marketing,indirect profits:a strategic analysis of dual-channel supply chain design[J]. Management Science,2003,49(1):1-20.
[35]范小军,刘艳.制造商引入在线渠道的双渠道价格与服务竞争策略[J].中国管理科学,2016,24(7):143-148.
[36] Kenji M. Asymmetric products distribution between symmetric manufacturers using dual-channel supply chains[J]. European Journal of Operational Research,2016,248(2):646-657.
[37]岳柳青,刘咏梅,朱桂菊.零售商主导的生鲜双渠道供应链协调契约研究[J].软科学,2016,30(8):123-128+144.
[38]唐润,彭洋洋.考虑时间和温度因素的生鲜食品双渠道供应链协调[J].中国管理科学,2017,25(10):62-71.
[39]唐润,彭洋洋.基于微分对策的生鲜食品供应链双渠道协调机制[J].计算机集成制造系统,2018,24(4):1034-1045.
[40]葛继红,周曙东,王文昊.互联网时代农产品运销再造——来自“褚橙”的例证[J].农业经济问题,2016,37(10):51-59+111.
[41] Taylor T A. Supply chain coordination under channel rebates with sales effort effects[J]. Management Science,2002,48(8):992-1007.
[42] Leng M,Parlar M. Game theoretical applications in supply chain management:a review[J]. INFOR,2005,43(3):187-221.
[43] Chen X,Wang X. The impact of power structure on the retail service supply chain with an O2O mixed channel[J]. Journal of the Operational Research Society,2016,67(2):294-301.
[44] Mukhopadhyay SK,Zhu X,Yue X. Optimal contract design for mixed channels under information asymmetry[J]. Production&Operations Management,2008,17(6):641-650.
[45] Yan R L. Product brand differentiation and dual-channel store performances of a multi-channel retailer[J].European Journal of Marketing, 2010, 44(5):672-692.
[46]张益丰.生鲜果品电商销售、农户参与意愿及合作社嵌入——来自烟台大樱桃产区农户的调研数据[J].南京农业大学学报(社会科学版),2016,16(1):49-58+163-164.
[47]吴忠和,陈宏,赵千.时间约束下鲜活农产品供应链应急协调数量折扣契约研究[J].运筹与管理,2014,23(3):146-156.
[48]林略,杨书萍,但斌.时间约束下鲜活农产品三级供应链协调[J].中国管理科学,2011,19(3):55-62.