报纸在线内容的收费模式:基于网站还是基于电子版——兼对报纸付费墙概念的辨析
摘要
在互联网的冲击下,报纸面临急迫的数字化转型任务,在线内容收费近年来成为美国报业的主流探索方向,尤其付费墙已经在多数报纸中设立。中国报纸也进行了在线内容收费的少量探索,但是与美国报纸付费墙基于网站的内容收费模式不同,国内基本上采取了基于电子版的收费模式。国内存在将基于电子版的收费模式误解为付费墙模式的情况,这可能影响到对在线内容变现模式的清晰讨论,也可能影响到对报业数字化转型的清晰讨论。
引文
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[2]Pew Research Center.2012.“How Newspapers Are Faring Trying to Build Digital Revenue.”http://www.journalism.org/analysis_report/search_new_business_model.
[3]THE MEDIA INSIGHT PROJEC:Paths to Subscription:Why recent subscribers chose to pay for news https://www.americanpressinstitute.org/publications/reports/survey-research/paths-to-subscription/
[4]杨晓白,保罗·法赫.报纸网站何妨高筑“付费墙”[J].青年记者,2009(28).
[5]吕尚彬.谁能够成为构建付费墙的中国报纸[J].中国报业,2012(23);常江.付费墙:重建印刷媒体的权威性[J].新闻界,2012(14).
[6]“付费墙”在中国行得通吗[J].中国记者,2013(5).
[7]易海燕.2007:都市报的“数字报”元年[J].青年记者,2007(12月下).
[8]Dan Steinbock,Building Dynamic CapabilitiesThe Wall Street Journal Interactive Edition:A Successful Online Subscription Model(1993-2000),JMM-Vol.2-No.III/IV-2000.
[9]Kooren,K.Publishers Attempt to Reconnect with Readers.Journal of Digital Research&Publishing,Semester 1.2010.pp.74-80.
[10]Simon,David.2011.“Build the wall.”In Will the last reporter please turn out the lights:The collapse of journalism and what can be done to fix it,edited by Robert Mc Chesney and Victor Pickard,45-54.New York:The New Press.
[11]Lesley Chiou,Catherine Tucker.Paywalls and the demand for news[J].Information Economics and Policy 25(2013)61-69
[12]卢文炤.数字报是全媒体时代的增长点---访经济观察报网络运营部主任姜楠[J].青年记者,2010(6).
[13]Andrea Carson,Behind the newspaper paywall-lessons in charging for online content:a comparative analysis of why Australian newspapers are stuck in the purgatorial space between digital and print,Media,Culture&Society 2015,Vol.37(7)1022-1041.
[2]Pew Research Center.2012.“How Newspapers Are Faring Trying to Build Digital Revenue.”http://www.journalism.org/analysis_report/search_new_business_model.
[3]THE MEDIA INSIGHT PROJEC:Paths to Subscription:Why recent subscribers chose to pay for news https://www.americanpressinstitute.org/publications/reports/survey-research/paths-to-subscription/
[4]杨晓白,保罗·法赫.报纸网站何妨高筑“付费墙”[J].青年记者,2009(28).
[5]吕尚彬.谁能够成为构建付费墙的中国报纸[J].中国报业,2012(23);常江.付费墙:重建印刷媒体的权威性[J].新闻界,2012(14).
[6]“付费墙”在中国行得通吗[J].中国记者,2013(5).
[7]易海燕.2007:都市报的“数字报”元年[J].青年记者,2007(12月下).
[8]Dan Steinbock,Building Dynamic CapabilitiesThe Wall Street Journal Interactive Edition:A Successful Online Subscription Model(1993-2000),JMM-Vol.2-No.III/IV-2000.
[9]Kooren,K.Publishers Attempt to Reconnect with Readers.Journal of Digital Research&Publishing,Semester 1.2010.pp.74-80.
[10]Simon,David.2011.“Build the wall.”In Will the last reporter please turn out the lights:The collapse of journalism and what can be done to fix it,edited by Robert Mc Chesney and Victor Pickard,45-54.New York:The New Press.
[11]Lesley Chiou,Catherine Tucker.Paywalls and the demand for news[J].Information Economics and Policy 25(2013)61-69
[12]卢文炤.数字报是全媒体时代的增长点---访经济观察报网络运营部主任姜楠[J].青年记者,2010(6).
[13]Andrea Carson,Behind the newspaper paywall-lessons in charging for online content:a comparative analysis of why Australian newspapers are stuck in the purgatorial space between digital and print,Media,Culture&Society 2015,Vol.37(7)1022-1041.