大学校园文化卡通形象设计与传播
|
摘要
目的设计开发具有情感性的校园卡通形象,以此传播校园文化,凝聚校园精神,进一步增强学生的归属感。方法采用定性与定量相结合的方法,通过对国内外现有校园卡通形象的对比,以及矿大校园卡通形象好感度的问卷调研,分析其在个性设计、载体、传播等方面存在的问题,最终得出校园卡通形象设计具体的感性需求和与之对应的设计元素。结论校园卡通形象是校园文化的重要载体之一,我们应重视校园文化卡通形象在校园文化建设中的积极作用。充分运用独具特色的校园文化符号,在校园文化卡通形象的设计、传播、物质载体等方面进行创造性地再设计,使之深入人心,引起学生对校园文化与生活的回忆,产生情感共鸣,促进校园文化的传播与发展,塑造独一无二的大学校园文化。
The work aims to design and develop the emotional cartoon image of campus, so as to disseminate campus culture, agglomerate campus spirit and further enhance students' sense of belonging. Through the combination of qualitative and quantitative method, based on the comparison of existing campus cartoon images at home and abroad, and the questionnaire investigation of the favorability of cartoon image in China University of Mining and Technology, the problems in character design, carrier and communication, etc. were analyzed. Finally, the specific perceptual demand of campus cartoon image design and the design elements corresponding to it were found out. As the campus cartoon image is one of the important carriers of campus culture, we should attach great importance to the positive effect of campus culture cartoon image on the construction of campus culture, make full use of the unique campus culture symbol to creatively redesign the campus culture cartoon image regarding the design, dissemination and material carrier, and make it deeply rooted in people's hearts, so as to cause the students to remember the campus culture and life, produce emotional resonance, and promote the spread and development of the campus culture, and finally shape the unique campus culture.
The work aims to design and develop the emotional cartoon image of campus, so as to disseminate campus culture, agglomerate campus spirit and further enhance students' sense of belonging. Through the combination of qualitative and quantitative method, based on the comparison of existing campus cartoon images at home and abroad, and the questionnaire investigation of the favorability of cartoon image in China University of Mining and Technology, the problems in character design, carrier and communication, etc. were analyzed. Finally, the specific perceptual demand of campus cartoon image design and the design elements corresponding to it were found out. As the campus cartoon image is one of the important carriers of campus culture, we should attach great importance to the positive effect of campus culture cartoon image on the construction of campus culture, make full use of the unique campus culture symbol to creatively redesign the campus culture cartoon image regarding the design, dissemination and material carrier, and make it deeply rooted in people's hearts, so as to cause the students to remember the campus culture and life, produce emotional resonance, and promote the spread and development of the campus culture, and finally shape the unique campus culture.
引文
[1]朱菁.从美国高校吉祥物的应用看中国高校形象塑造[J].文学教育,2015(8):90.ZHU Qing.Viewing the Image Building of Chinese Universities from the Perspective of the Application of Mascots in American Universities[J].Literary Education,2015(8):90.
[2][2]金光,王海智.卡通形象在商业品牌推广中的设计与应用[J].当代电视,2011(8):53.JIN Guang,WANG Hai-zhi.Design and Application of Cartoon Image in Commercial Brand Promotion[J].Contemporary TV,2011(8):53.
[3]尚瑞花,张新萍.美国大学“吉祥物”的文化内涵及价值实现--基于符号学原理的解读[J].中国学校体育,2014,1(2):89.SHANG Rui-hua,ZHANG Xin-ping.The Cultural Connotation and Value Realization of American University"Mascot":Interpretation Based on Semiotics Principle[J].Chinese Journal of School Education,2014,1(2):89.
[4]张瀚今,彭琼伦.校园文创品牌的开发设计与营销--以台湾师范大学为例[J].新世纪图书馆,2016(11):76.ZHANG Han-jin,PENG Qiong-lun.The Design and Promotion of University Cultural and Creative Products:A Taiwan Normal University Perspective[J].New Century Library,2016(11):76.
[5]李文红,焦海丰.吉祥物设计在校园文化中的艺术价值--北京科技大学天津学院校园吉祥物造型与设计理念[J].大众文艺,2017(5):45.LI Wen-hong,JIAO Hai-feng.The Art Value of Mascot Design in Campus Culture:Beijing University of Science and Technology Tianjin University School Garden Mascot Modeling and Design Concepts[J].Popular Literature and Art,2017(5):45.
[6]伍玉宙,邹晓松.诱惑性产品外观的社会符号学解读[J].包装工程,2017,38(6):34-38.WU Yu-zhou,ZHOU Xiao-song.Social Semiotic Interpretation of Seductive Product Appearance[J].Packaging Engineering,2017,38(6):34-38.
[7]何志伟,韩菲尹.美国大学吉祥物的文化品格分析[J].世界教育信息,2017(9).HE Zhi-wei,HAN Fei-yin.Cultural Character Analysis of American University Mascot[J].World Education Information,2017(9).
[8]段昔希.城市卡通吉祥物的研究与设计--以肇庆市为例[J].?装饰,2015(7).DUAN Xi-xi.Research and Design on the Urban Cartoon Mascot:A Case of Zhaoqing City[J].Zhuangshi,2015(7).
[9]葛玮华.基于微信平台的校园文化传播策略研究[J].?新闻战线,2015(5).GE Wei-hua.Study on Campus Culture Communication Strategy Based on Wechat Platform[J].News Front,2015(5).
[10]胡康.高校文化纪念品设计开发研究[J].包装工程,2012,33(6):30-33.HU Kang.Research on the Design and Development of College Cultural Souvenirs[J].Packaging Engineering,2012,33(6):30-33.
[11]高静静.高校校园文化创意产品的情感化设计研究[D].大连:大连工业大学,2016.GAO Jing-jing.Emotional Design of Campus Cultural and Creative Products in Colleges and Universities[D].Dalian:Dalian University of Technology,2016.
[2][2]金光,王海智.卡通形象在商业品牌推广中的设计与应用[J].当代电视,2011(8):53.JIN Guang,WANG Hai-zhi.Design and Application of Cartoon Image in Commercial Brand Promotion[J].Contemporary TV,2011(8):53.
[3]尚瑞花,张新萍.美国大学“吉祥物”的文化内涵及价值实现--基于符号学原理的解读[J].中国学校体育,2014,1(2):89.SHANG Rui-hua,ZHANG Xin-ping.The Cultural Connotation and Value Realization of American University"Mascot":Interpretation Based on Semiotics Principle[J].Chinese Journal of School Education,2014,1(2):89.
[4]张瀚今,彭琼伦.校园文创品牌的开发设计与营销--以台湾师范大学为例[J].新世纪图书馆,2016(11):76.ZHANG Han-jin,PENG Qiong-lun.The Design and Promotion of University Cultural and Creative Products:A Taiwan Normal University Perspective[J].New Century Library,2016(11):76.
[5]李文红,焦海丰.吉祥物设计在校园文化中的艺术价值--北京科技大学天津学院校园吉祥物造型与设计理念[J].大众文艺,2017(5):45.LI Wen-hong,JIAO Hai-feng.The Art Value of Mascot Design in Campus Culture:Beijing University of Science and Technology Tianjin University School Garden Mascot Modeling and Design Concepts[J].Popular Literature and Art,2017(5):45.
[6]伍玉宙,邹晓松.诱惑性产品外观的社会符号学解读[J].包装工程,2017,38(6):34-38.WU Yu-zhou,ZHOU Xiao-song.Social Semiotic Interpretation of Seductive Product Appearance[J].Packaging Engineering,2017,38(6):34-38.
[7]何志伟,韩菲尹.美国大学吉祥物的文化品格分析[J].世界教育信息,2017(9).HE Zhi-wei,HAN Fei-yin.Cultural Character Analysis of American University Mascot[J].World Education Information,2017(9).
[8]段昔希.城市卡通吉祥物的研究与设计--以肇庆市为例[J].?装饰,2015(7).DUAN Xi-xi.Research and Design on the Urban Cartoon Mascot:A Case of Zhaoqing City[J].Zhuangshi,2015(7).
[9]葛玮华.基于微信平台的校园文化传播策略研究[J].?新闻战线,2015(5).GE Wei-hua.Study on Campus Culture Communication Strategy Based on Wechat Platform[J].News Front,2015(5).
[10]胡康.高校文化纪念品设计开发研究[J].包装工程,2012,33(6):30-33.HU Kang.Research on the Design and Development of College Cultural Souvenirs[J].Packaging Engineering,2012,33(6):30-33.
[11]高静静.高校校园文化创意产品的情感化设计研究[D].大连:大连工业大学,2016.GAO Jing-jing.Emotional Design of Campus Cultural and Creative Products in Colleges and Universities[D].Dalian:Dalian University of Technology,2016.