文化认同对中国出口分行业贸易影响分析
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摘要
本文以美剧版《甄嬛传》2015年3月在美国热播事件,分析文化认同对中美贸易的影响。文章基于中美贸易HS92商品分类面板月度数据,以欧盟为对照组,采用双倍差分法对中美贸易分行业展开实证研究。研究结果表明:美剧版《甄嬛传》在美国的热播确实促进了中美贸易的增长,对中国不占优势行业和占优势行业均有显著的促进作用,短期内影响显著,但长期内影响趋势随时间减弱,其中以轻纺织产业所受影响较为显著。期望本研究的相关结论能够为中国当前面临的中美贸易困局提供重要的实证支持,并且为推动中国文化在海外地区的传播和发展做出贡献。
This paper takes the hit of the American version Legend of Zhen Huan on Sino-US trade in March 2015 as an example,analyzes the impact of cultural identity on Sino-US trade. Basing on panel data of Sino-US trade HS92 commodity classification from2014 to 2015,and the EU as the control group,we conduct an empirical study on the Sino-US trade using the DID method. The results show that the popular broadcast of American version Legend of Zhen Huan has indeed promoted the growth of Sino-US trade,and has significant effects on both Chinese non-dominant industry and dominant industry. And this impact is significant in short term,but the long-term influence trend is weakened with time,among which the light textile industry is affected more significantly. This paper's finding will provide empirical supports for solving the trade dilemma between China and US,and contribute to the promotion of Chinese culture spreading and development in oversea regions.
This paper takes the hit of the American version Legend of Zhen Huan on Sino-US trade in March 2015 as an example,analyzes the impact of cultural identity on Sino-US trade. Basing on panel data of Sino-US trade HS92 commodity classification from2014 to 2015,and the EU as the control group,we conduct an empirical study on the Sino-US trade using the DID method. The results show that the popular broadcast of American version Legend of Zhen Huan has indeed promoted the growth of Sino-US trade,and has significant effects on both Chinese non-dominant industry and dominant industry. And this impact is significant in short term,but the long-term influence trend is weakened with time,among which the light textile industry is affected more significantly. This paper's finding will provide empirical supports for solving the trade dilemma between China and US,and contribute to the promotion of Chinese culture spreading and development in oversea regions.
引文
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[2]傅蕴英,卢江,康继军.统筹城乡政策缩小城乡收入差距的实证检验[J].重庆大学学报(社会科学版),2017,23(4):15-25.
[3]高铁梅.计量经济分析方法与建模[M].清华大学出版社,2006.
[4]顾国达,牛晓婧,张钱江.技术壁垒对国际贸易影响的实证分析——以中日茶叶贸易为例[J].国际贸易问题,2007(6):74-80.
[5]连大祥.孔子学院对中国出口贸易及对外直接投资的影响[J].中国人民大学学报,2012,26(1):88-98.
[6]施炳展.文化认同与国际贸易[J].世界经济,2016,39(5):78-97.
[7]田晖,蒋辰春.国家文化距离对中国对外贸易的影响——基于31个国家和地区贸易数据的引力模型分析[J].国际贸易问题,2012(3):45-52.
[8]王孝松,李坤望,包群,等.出口退税的政策效果评估:来自中国纺织品对美出口的经验证据[J].世界经济,2010,33(04):47-67.
[9]魏浩,王露西,李翀.中国制成品出口比较优势及贸易结构研究[J].经济学(季刊),2011,10(4):1281-1310.
[10]原韬雄.全球治理的文化认同研究[D].国际关系学院,2017.
[11]周黎安,陈烨.中国农村税费改革的政策效果:基于双重差分模型的估计[J].经济研究,2005(08):44-53.
[12]赵春明.低碳经济环境下中国对外贸易发展方式转变研究[M].人民出版社,2014.
[13]张雯玥.技术进步、全要素生产率与中国出口结构[D].西北大学,2017.
[14]ACHESON K,MAULE C. Culture InInternational Trade[C]. Fourteenth Italian Symposium on Advanced Database Systems,Sebd 2006,Portonovo. DBLP,2006:309-320.
[15]BALASSA B. Trade Liberalisation and“Revealed”Comparative Advantage[J]. Manchester School,1965,33(2):99-123.
[16]BALASSA B.‘Revealed’Comparative Advantage Revisited:An Analysis of Relative Export Shares of The Industrial Countries,1953–1971[J]. Manchester School,1977,45(4):327-344.
[17]CHEN M K. The Effect of Language on Economic Behavior:Evidence from Savings Rates,Health Behaviors,and Retirement Assets.[J]. American Economic Review,2013,103(2):690-731.
[18]CHRONIS A. Our Byzantine Heritage:Consumption of the Past and Its Experiential Benefits[J]. Journal of Consumer Marketing,2005,22(4):213-222.
[19]FLAM H,Nordstr9m H. Trade Volume Effects of the Euro:Aggregate and Sector Estimates[C]. Seminar Papers.Stockholm University,Institute for International Economic Studies,2006.
[20]JANEBA E. International Trade and Cultural Identity[J]. Social Science Electronic Publishing,2004.
[21]LEE K.“The Little State Department”:Hollywood and the MPAA's Influence on U. S. Trade Relations[J].Northwestern Journal of International Law and Business,2008,28(2).
[22]MARVASTI A. Motion Pictures Industry:Economies of Scale and Trade[J]. International Journal of the Economics of Business,2000,7(1):99-114.
[23]MATONDO J P M. Cross-Cultural Values Comparison between Chinese and Sub-Saharan Africans[J]. International Journal of Business&Social Science,2012.