摘要
本文以美剧版《甄嬛传》2015年3月在美国热播事件,分析文化认同对中美贸易的影响。文章基于中美贸易HS92商品分类面板月度数据,以欧盟为对照组,采用双倍差分法对中美贸易分行业展开实证研究。研究结果表明:美剧版《甄嬛传》在美国的热播确实促进了中美贸易的增长,对中国不占优势行业和占优势行业均有显著的促进作用,短期内影响显著,但长期内影响趋势随时间减弱,其中以轻纺织产业所受影响较为显著。期望本研究的相关结论能够为中国当前面临的中美贸易困局提供重要的实证支持,并且为推动中国文化在海外地区的传播和发展做出贡献。
This paper takes the hit of the American version Legend of Zhen Huan on Sino-US trade in March 2015 as an example,analyzes the impact of cultural identity on Sino-US trade. Basing on panel data of Sino-US trade HS92 commodity classification from2014 to 2015,and the EU as the control group,we conduct an empirical study on the Sino-US trade using the DID method. The results show that the popular broadcast of American version Legend of Zhen Huan has indeed promoted the growth of Sino-US trade,and has significant effects on both Chinese non-dominant industry and dominant industry. And this impact is significant in short term,but the long-term influence trend is weakened with time,among which the light textile industry is affected more significantly. This paper's finding will provide empirical supports for solving the trade dilemma between China and US,and contribute to the promotion of Chinese culture spreading and development in oversea regions.
引文
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