北京2022年冬奥会的经济价值研究
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摘要
冬奥会作为奥林匹克运动会的重要组成部分,是全球公认的最具影响力的体育盛会之一,探寻冬奥会的经济价值如何书写奥运经济对促进体育强国建设具有重要意义。研究认为:北京冬奥会成本呈上升趋势,且经济效应具有短期性、局限性。2022年冬奥会具备拉动投资,刺激消费,加速京津冀协同发展;引进人才,产业改革,重塑经济发展架构;改善环境,增加就业,提高人民生活水平的经济价值。建议从科学规划,让奥运经济持续发酵;借力体育营销,引爆"冰雪热点";注重人才培养,强化人力支撑三方面提升冬奥会经济价值。
As an important part of the Olympic Games,winter Olympic Games is known as one of the most influential sports event in the world. Thus,exploring the economic value of the winter Olympics is of great significance to promote the construction of sports power. According to the study,the cost of the Beijing Winter Olympics is on the rise,and the economic effect is in short term and limited. The 2022 winter Olympics will boost investment,stimulate consumption and accelerate the coordinated development of Beijing,Tianjin and Hebei; will attract talents,help industrial reform and reconstruct the economic development structure; and will improve the environment,increase employment and raise people's living standards. It is suggested that the economic value of winter Olympic be promoted by carrying out scientific planning to make Olympic Games economy ferment continuously; taking advantage of sports marketing to boost the "ice and snow hot spots"; and strengthening human resources support.
As an important part of the Olympic Games,winter Olympic Games is known as one of the most influential sports event in the world. Thus,exploring the economic value of the winter Olympics is of great significance to promote the construction of sports power. According to the study,the cost of the Beijing Winter Olympics is on the rise,and the economic effect is in short term and limited. The 2022 winter Olympics will boost investment,stimulate consumption and accelerate the coordinated development of Beijing,Tianjin and Hebei; will attract talents,help industrial reform and reconstruct the economic development structure; and will improve the environment,increase employment and raise people's living standards. It is suggested that the economic value of winter Olympic be promoted by carrying out scientific planning to make Olympic Games economy ferment continuously; taking advantage of sports marketing to boost the "ice and snow hot spots"; and strengthening human resources support.
引文
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[2]王晓易.平昌冬奥会:一本不容乐观经济账,一次代价巨大的赌博[EB/OL]. http://news. 163. com/18/0226/08/DBIDMAHE000187VE. html,2018-02-26.
[3]张绵.办冬奥会要花多少钱?历届冬奥会超支成常态[EB/OL].http://paper. chinaso. com/detail/20150812/. html, 2015-08-12.
[4]曹振波,陈佩杰,庄洁,等.发达国家体育健康政策发展及对健康中国的启示[J].体育科学,2017,(05):11-23.
[5]刘国永.实施全民健身战略,推进健康中国建设[J].体育科学,2016,(12):3-10.
[2]王晓易.平昌冬奥会:一本不容乐观经济账,一次代价巨大的赌博[EB/OL]. http://news. 163. com/18/0226/08/DBIDMAHE000187VE. html,2018-02-26.
[3]张绵.办冬奥会要花多少钱?历届冬奥会超支成常态[EB/OL].http://paper. chinaso. com/detail/20150812/. html, 2015-08-12.
[4]曹振波,陈佩杰,庄洁,等.发达国家体育健康政策发展及对健康中国的启示[J].体育科学,2017,(05):11-23.
[5]刘国永.实施全民健身战略,推进健康中国建设[J].体育科学,2016,(12):3-10.