基于扎根理论的军民融合型企业商业模式创新机理研究
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摘要
选取天和防务、成都振芯科技等9家典型军民融合型企业为对象进行探索性案例研究,采用扎根理论,通过开放式编码、主轴编码和选择性编码构建军民融合型企业商业模式创新机理的四层次模型。研究发现:外部动因迫使企业进行商业模式创新,企业战略、企业文化和企业家精神作为战略层指引企业商业模式创新,资源基础、组织结构和创新机制为辅助支撑企业商业模式创新,价值创造、价值主张及价值获取三维度实现商业模式创新。研究以期丰富和拓展军民融合型企业商业模式创新研究,为同类型企业推动商业模式创新提供参考与借鉴。
This paper selects nine typical civil-military integration enterprises such as Xi'an Tianhe Defense Technology Co,.LTD and Chengdu Corpro Technology Co,.LTD to conduct exploratory case studies,and adopts grounded theory to build a four-level model of the business model innovation mechanism of civil-military integration enterprises through three-level coding.The study finds that external agents force companies to innovate in business models,corporate strategies,corporate culture,and entrepreneurial spirit as strategic layers guide corporate business model innovation,and resource bases,organizational structures,and innovation mechanisms assist in supporting corporate business model innovation;business model innovation can be achieved from the three dimensions of value creation,value proposition and value acquisition.The research has enriched and expanded research on business model innovation of civil-military integration enterprise,and also provides reference for the same type of enterprises to promote business model innovation.
This paper selects nine typical civil-military integration enterprises such as Xi'an Tianhe Defense Technology Co,.LTD and Chengdu Corpro Technology Co,.LTD to conduct exploratory case studies,and adopts grounded theory to build a four-level model of the business model innovation mechanism of civil-military integration enterprises through three-level coding.The study finds that external agents force companies to innovate in business models,corporate strategies,corporate culture,and entrepreneurial spirit as strategic layers guide corporate business model innovation,and resource bases,organizational structures,and innovation mechanisms assist in supporting corporate business model innovation;business model innovation can be achieved from the three dimensions of value creation,value proposition and value acquisition.The research has enriched and expanded research on business model innovation of civil-military integration enterprise,and also provides reference for the same type of enterprises to promote business model innovation.
引文
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[26]葛宝山,谭凌峰,生帆,等.创新文化、双元学习与动态能力关系研究[J].科学学研究,2016,34(4):630-640.
[27]FLORES L G,ZHENG W,RAU D,et al.Organizational learning:sub-process identification,construct validation,and an empirical test of cultural antecedents[J].Journal of Management,2012,38(2):640-667.
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[29]李志强,赵卫军.企业技术创新与商业模式创新的协同研究[J].中国软科学,2012(10):117-124.
[30]TEECE D J,PISANO G,SHUEN A.Dynamic capabilities and strategic management[J].Strategic Management Journal,1997,18(7):509-533.
[31]孙永磊,宋晶.双元领导风格、组织柔性与组织创造力[J].中国科技论坛,2015(2):114-118.
[32]MATEI S A,BRUNO R J.Pareto's 80/20 law and social differentiation:a social entropy perspective[J].Public Relations Review,2015,41(2):178-186.
[33]薛倚明,朱厚强,邱孝一,等.管理熵理论应用于HT信托公司员工激励的实证分析[J].管理评论,2017,29(8):147-155.
[34]马连福,石晓飞,王丽丽.公司治理有效性与治理模式创新:第七届公司治理国际研讨会综述[J].南开管理评论,2013,16(6):149-154.
[35]项国鹏,杨卓,罗兴武.价值创造视角下的商业模式研究回顾与理论框架构建:基于扎根思想的编码与提炼[J].外国经济与管理,2014,36(6):32-41.
[36]MATZLER K,BAILOM F,VON DEN EICHEN S F,et al.Business model innovation:coffee triumphs for Nespresso[J].Journal of Business Strategy,2013,34(2):30-37.
[37]OSTERWALDER A,PIGNEUR Y.Business model generation:a handbook for visionaries,game changers,and challengers[M].New York:John Wiley&Sons,2010.
[38]BOWMAN C,AMBROSINI V.Value creation versus value capture:towards a coherent definition of value in strategy[J].British Journal of Management,2000,11(1):1-15.
[39]江积海,李琴.平台型商业模式创新中连接属性影响价值共创的内在机理:Airbnb的案例研究[J].管理评论,2016,28(7):252-260.
[2]李枫,张建军,戚蓝心,等.新时期航天制造企业军民融合发展研究[J].军民两用技术与产品,2017(17):50-52.
[3]杜丹丽,康敏,杨栩.军民融合发展中创新驱动系统构建研究[J].经济纵横,2017(4):48-53.
[4]CHESBROUGH H.Business model innovation:opportunities and barriers[J].Long Range Planning,2010,43(2):354-363.
[5]GEORGE G,BOCK A J.The business model in practice and its implications for entrepreneurship research[J].Entrepreneurship Theory and Practice,2011,35(1):83-111.
[6]VOELPEL S,LEIBOLD M,TEKIE E,et al.Escaping the red queen effect in competitive strategy:sense-testing business models[J].European Management Review,2005,23(1):37-49.
[7]MORRIS M,SCHINDEHUTTE M,ALLEN J.The entrepreneur's business model:toward a unified perspective[J].Journal of Business Research,2005,58(6):726-735.
[8]AMIT R,ZOTT C.Value creation in e-business[J].Strategic Management Journal,2001,22(6/7):493-520.
[9]ZOTT C,AMIT R.The network challenge(chapter 15):the business model as the engine of network-based strategies[M].Philadelphia:Wharton School Publishing,2009:259-275.
[10]ZOTT C,AMIT R.Business model design:an activity system perspective[J].Long Range Planning,2010,43(2/3):216-226.
[11]ZOTT C,AMIT R,MASSA L.The business model:recent developments and future research[J].Journal of Management,2011,37(4):1019-1042.
[12]张越,赵树宽.基于要素视角的商业模式创新机理及路径[J].财贸经济,2014(6):90-99.
[13]江积海,王烽权.O2O商业模式的创新路径及其演进机理:品胜公司平台化转型案例研究[J].管理评论,2017,29(9):249-261.
[14]王茜.IT驱动的商业模式创新机理与路径研究[J].管理学报,2011,8(1):126-132,150.
[15]刁玉柱,白景坤.商业模式创新的机理分析:一个系统思考框架[J].管理学报,2012,9(1):71-81.
[16]YIN R K.Case study research and applications:design and methods[M].Thousand Oaks:Sage Publications,2017.
[17]TELLIS W M.Application of a case study methodology[J].The Qualitative Report,1997,3(3):1-19.
[18]魏戈,陈向明.质性研究·多重对话:第五届“实践-反思的质性研究”学术研讨会综述[J].教育发展研究,2017,37(20):79-84.
[19]费小冬.扎根理论研究方法论:要素、研究程序和评判标准[J].公共行政评论,2008(3):23-43,197.
[20]彭本红,武柏宇.制造业企业开放式服务创新生成机理研究:基于探索性案例分析[J].研究与发展管理,2016,28(6):114-125.
[21]GLASER B G,STRAUSS A L.The purpose and credibility of qualitative research[J].Nursing Research,1966,15(1):56-61.
[22]张新香.商业模式创新驱动技术创新的实现机理研究:基于软件业的多案例扎根分析[J].科学学研究,2015,33(4):616-626.
[23]JICK T D.Mixing qualitative and quantitative methods:triangulation in action[J].Administrative Science Quarterly,1979,24(4):602-611.
[24]刘建刚,马德清,陈昌杰,等.基于扎根理论的“互联网+”商业模式创新路径研究:以滴滴出行为例[J].软科学,2016,30(7):30-34.
[25]马凤岭,陈颉.基于扎根理论的孵化器商业模式演进机制研究[J].科学学与科学技术管理,2014,35(5):130-136.
[26]葛宝山,谭凌峰,生帆,等.创新文化、双元学习与动态能力关系研究[J].科学学研究,2016,34(4):630-640.
[27]FLORES L G,ZHENG W,RAU D,et al.Organizational learning:sub-process identification,construct validation,and an empirical test of cultural antecedents[J].Journal of Management,2012,38(2):640-667.
[28]PENROSE E T.The theory of the growth of the firm[M].Oxford:Oxford University Press,2009.
[29]李志强,赵卫军.企业技术创新与商业模式创新的协同研究[J].中国软科学,2012(10):117-124.
[30]TEECE D J,PISANO G,SHUEN A.Dynamic capabilities and strategic management[J].Strategic Management Journal,1997,18(7):509-533.
[31]孙永磊,宋晶.双元领导风格、组织柔性与组织创造力[J].中国科技论坛,2015(2):114-118.
[32]MATEI S A,BRUNO R J.Pareto's 80/20 law and social differentiation:a social entropy perspective[J].Public Relations Review,2015,41(2):178-186.
[33]薛倚明,朱厚强,邱孝一,等.管理熵理论应用于HT信托公司员工激励的实证分析[J].管理评论,2017,29(8):147-155.
[34]马连福,石晓飞,王丽丽.公司治理有效性与治理模式创新:第七届公司治理国际研讨会综述[J].南开管理评论,2013,16(6):149-154.
[35]项国鹏,杨卓,罗兴武.价值创造视角下的商业模式研究回顾与理论框架构建:基于扎根思想的编码与提炼[J].外国经济与管理,2014,36(6):32-41.
[36]MATZLER K,BAILOM F,VON DEN EICHEN S F,et al.Business model innovation:coffee triumphs for Nespresso[J].Journal of Business Strategy,2013,34(2):30-37.
[37]OSTERWALDER A,PIGNEUR Y.Business model generation:a handbook for visionaries,game changers,and challengers[M].New York:John Wiley&Sons,2010.
[38]BOWMAN C,AMBROSINI V.Value creation versus value capture:towards a coherent definition of value in strategy[J].British Journal of Management,2000,11(1):1-15.
[39]江积海,李琴.平台型商业模式创新中连接属性影响价值共创的内在机理:Airbnb的案例研究[J].管理评论,2016,28(7):252-260.