合肥市跨境电商核心竞争力指标体系构建与评估
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摘要
根据跨境电商核心竞争力的三大影响因素——环境、资源与能力,构建跨境电商核心竞争力的指标评价体系,采用模糊综合评价法,对跨境电商竞争力水平进行评价。在此基础上,结合合肥跨境电商发展的调查问卷,分析评价合肥跨境电商核心竞争力水平,评估结果表明合肥跨境电商处于"较高"水平,但距离"高"水平仍有一定的差距,并就相关问题提出建议。
According to the three influencing factors of cross-border e-commerce core competitiveness,environment,resources and capabilities,the index evaluation system of cross-border e-commerce core competitiveness is constructed,and the level of cross-border e-commerce competitiveness is evaluated by fuzzy comprehensive evaluation method.On this basis,combined with the questionnaire of Hefei crossborder e-commerce development,this paper analyzes and evaluates the core competitiveness level of Hefei cross-border e-commerce,which is a "higher"level,but there is still a gap from the "highest"level,and puts forward some suggestions on related issues.
According to the three influencing factors of cross-border e-commerce core competitiveness,environment,resources and capabilities,the index evaluation system of cross-border e-commerce core competitiveness is constructed,and the level of cross-border e-commerce competitiveness is evaluated by fuzzy comprehensive evaluation method.On this basis,combined with the questionnaire of Hefei crossborder e-commerce development,this paper analyzes and evaluates the core competitiveness level of Hefei cross-border e-commerce,which is a "higher"level,but there is still a gap from the "highest"level,and puts forward some suggestions on related issues.
引文
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[2]徐延峰.跨境电商平台服务创新与风险管控研究[D].大连:大连理工大学,2017:39-40.
[3]刘晋飞.制造业跨境电商企业竞争力的指标体系构建与评估[J].改革,2018,35(5):97-106.
[4]郑欣宇.服务于跨境电商的缝隙物流企业核心竞争力评价[D].杭州:浙江大学,2018:16-17.
[5]黄剑.论创新驱动理念下跨境电子商务发展[J].青海师范大学学报(哲学社会科学版),2016,38(3):6-10.
[6]史振厚,邱靖涵.“一带一路”视域下跨境电商对河南企业经营能力影响的综合评价[J].管理工程师,2018,23(4):16-26.
[7]高飞.C2B模式下电商智慧物流发展对策及措施研究[J].安徽科技学院学报,2017,31(1):91-94.
[8]曾岚婷,刘晓静.基于钻石模型的自贸试验区跨境电商竞争力分析---以上海、广东、福建、天津为例[J].福建农林大学学报(哲学社会科学版),2017,20(2):29-33,96.
[9]侯博,钟德仁,康婧宇,等.外向型经济发展对安徽省经济增长的影响研究[J].安徽科技学院学报,2017,31(3):88-95.