林农视角福建省林业生产类公共信息服务研究
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摘要
通过问卷调查了解福建省永安市、尤溪县、连城县、永泰县这4个重点林区林农生产类公共信息服务需求情况。在此基础上,以林农个体特征、诱导因素、生产类公共信息服务获取渠道、信息质量、林农付费意愿、林农对信息服务人员的认可等作为林农生产类公共信息服务需求的预期影响因素,利用多元线性回归分别对林农生产类公共信息服务需求影响因素进行了实证分析。结果表明:林农需求的主要影响因素为林农的健康状况、家庭林业年收入、林农付费意愿、对服务人员的认可和信息获取渠道数。因此,提出拓宽林农公共信息服务获取渠道;从数量和质量上提高林业公共信息服务水平;注重信息服务人员与林农需求之间的对接以及提高林农对信息的认知等建议。
(1)Background——In the era of big data,that the service-oriented government can accurately acquire the demand of forestry farmers for public information services of production and enhance the ability of public information services of forestry farmers' production can be conducive to increase the enthusiasm of forestry farmers for production,thereby promoting the development of forestry and the construction of the service-oriented government. As a large forestry province in China,Fujian has a large number of forestry farmers. It is extremely important to understand the real needs of forestry farmers and enhance the ability to provide public information services of production for them.(2)Methods——Four key forest districts,Yong'an City,Youxi County,Liancheng County of Longyan City and Yongtai County of Fuzhou City,were selected to investigate the demand of forestry farmers for public information services of production in Fujian Province through questionnaire survey. On this basis,the individual characteristics of forestry farmers,inducing factors,channels for the acquisition of public information services of production,information quality,the willingness of forestry farmers to pay,and forestry farmers' recognition for information service personnel are taken as the expected influencing factors of the demand of forestry farmers for public information services of production. Multivariate linear regression is used to empirically analyze the influencing factors of the demand of forestry farmers for public information services of production.(3) Results——The calculation results show that the average total demand of forestry farmers for public information services of production is 3. 82. According to the ranking of scores,they are forest planting technology information,pest control information,meteorological disaster information,price of means of production and variety information,policy interpretation information,forest fire prevention information and forest felling recruitment information. Among the influencing factors of farmer' demand for public information services of production,the health status of forestry farmers,annual income of family forestry,farmers' willingness to pay,and the number of information access channels are all positively correlated. The recognition of forestry farmers for service personnel is negatively correlated.(4) Conclusions and Discussions——Nearly 80% of forestry farmers have no more than three channels to obtain public information services in production,among which the younger they are and the higher their income is,the more channels they have to obtain public information services in production. Public information services directly related to forestry production behavior are more popular among forestry farmers. The health status of forestry farmers,annual income of family forestry,farmers' willingness to pay,recognition for service personnel and the number of information access channels mainly affect the demand of forestry farmers. According to the above calculation results,the government should broaden the access channels of forestry farmers' public information services,improve the level of forestry public information services in quantity and quality,pay attention to the docking of information service personnel with the needs of forestry farmers,and improve their awareness of information.
(1)Background——In the era of big data,that the service-oriented government can accurately acquire the demand of forestry farmers for public information services of production and enhance the ability of public information services of forestry farmers' production can be conducive to increase the enthusiasm of forestry farmers for production,thereby promoting the development of forestry and the construction of the service-oriented government. As a large forestry province in China,Fujian has a large number of forestry farmers. It is extremely important to understand the real needs of forestry farmers and enhance the ability to provide public information services of production for them.(2)Methods——Four key forest districts,Yong'an City,Youxi County,Liancheng County of Longyan City and Yongtai County of Fuzhou City,were selected to investigate the demand of forestry farmers for public information services of production in Fujian Province through questionnaire survey. On this basis,the individual characteristics of forestry farmers,inducing factors,channels for the acquisition of public information services of production,information quality,the willingness of forestry farmers to pay,and forestry farmers' recognition for information service personnel are taken as the expected influencing factors of the demand of forestry farmers for public information services of production. Multivariate linear regression is used to empirically analyze the influencing factors of the demand of forestry farmers for public information services of production.(3) Results——The calculation results show that the average total demand of forestry farmers for public information services of production is 3. 82. According to the ranking of scores,they are forest planting technology information,pest control information,meteorological disaster information,price of means of production and variety information,policy interpretation information,forest fire prevention information and forest felling recruitment information. Among the influencing factors of farmer' demand for public information services of production,the health status of forestry farmers,annual income of family forestry,farmers' willingness to pay,and the number of information access channels are all positively correlated. The recognition of forestry farmers for service personnel is negatively correlated.(4) Conclusions and Discussions——Nearly 80% of forestry farmers have no more than three channels to obtain public information services in production,among which the younger they are and the higher their income is,the more channels they have to obtain public information services in production. Public information services directly related to forestry production behavior are more popular among forestry farmers. The health status of forestry farmers,annual income of family forestry,farmers' willingness to pay,recognition for service personnel and the number of information access channels mainly affect the demand of forestry farmers. According to the above calculation results,the government should broaden the access channels of forestry farmers' public information services,improve the level of forestry public information services in quantity and quality,pay attention to the docking of information service personnel with the needs of forestry farmers,and improve their awareness of information.
引文
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[22]陈柯.林下经济发展中基层林业站服务职能建设研究:基于林农生产经营服务需求的调查分析[J].林业经济,2013(9):102-106.
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[24]张邵晨,李昀.浅谈面向林农的信息服务体系建设框架[J].河北林果研究,2009(3):253-255.
[25]奉钦亮,覃凡丁,曾宪文.公共政策执行的经济效果的实证研究:集体林权制度改革对广西林农收益影响分析[J].中南林业科技大学学报,2012,32(11):206-210.
[26]韩婷,戴芳,许亚男.河北省商品林林业保险供需现状分析[J].林业经济问题,2015,35(6):554-557.
[27]王珍琦,乔玥,孙红.林农参与区域性林业科技信息资源平台构建行为的实证分析:以陕西省为例[J].林业经济问题,2015,35(5):467-472.
[28]钟全林,程栋梁,何承耕,等.集体林权制度改革社会效应的区域分异比较:以福建省8县市为例[J].经济地理,2012(2):133-138.
[29]向平,李晓,邱敦莲,等.我国不同经济发展地区农村信息需求的比较研究[J].农学图书情报学刊,2003(6):155-158.
[30]王丽娟.河北省农村经济信息服务体系建设研究[D].保定:河北农业大学,1999:25-29.
[2]施雪华,邓集文.当前中国政府公共信息服务的问题与对策[J].行政论坛,2008(2):22-28.
[3]冯惠玲,周毅.论公共信息服务体系的构建[J].情报理论与实践,2010(7):26-30.
[4]周毅.公共信息服务质量问题研究:基于建立政府与公民信任关系的目标[J].情报理论与实践,2014,37(1):17-21.
[5]马费成.信息经济学(五)第五讲信息商品和服务的公共物品理论[J].情报理论与实践,2002,25(5):398-400.
[6]夏义堃.解读政府公共信息资源管理[J].图书馆论坛,2007,27(1):101-103.
[7] DAVE G. Public information provision about policy intentions:The Dutch and Belgian experience[J]. Government information quarterly. 2005,22(1):75-95.
[8] DAVE G. Public information problems in the implementation of public policy:The long road of the reflecting license plate in Belgium[J]. Government information quarterly. 2005,22(3):374-388.
[9]胡扬名,李涛.大数据时代农村公共危机管理信息化建设存在的问题及对策研究[J].科技管理研究,2016(12):170-177.
[10]张辰姊.基于农户的信息渠道选择与信息需求内容研究[D].北京:北京林业大学,2014:54-57.
[11]张鹏飞,张凌云.湖北农村公共服务信息化的实践与思考[J].江西科学,2016,34(1):115-118.
[12]吴东颖,樊振佳.我国农村信息服务研究现状及主题演进分析[J].情报科学,2010,36(6):156-161.
[13]肖倞.农村信息服务需求影响因素研究[D].上海:复旦大学,2009:62-64.
[14]许克元,石志恒.农民专业合作社对农村信息服务需求的分析[J].安徽农学通报,2014,20(19):10-11.
[15]王滔亮.新农村建设中农村信息需求与服务实证研究[D].南京:南京邮电大学,2011:45-48.
[16]张绍晨.林农信息需求研究[D].北京:北京林业大学,2010:24-28.
[17]史鸿飞,裴艳辉,张帆,等.云南热区林农林业信息和技术需求分析[J].安徽农业科学,2014(26):8898-8899.
[18]朱志华.采纳视角下林产品社交化电子商务研究:以植物类可食用林产品为例[D].北京:北京林业大学,2014:40-49.
[19]李媛媛,马宁,余金娱,等.林农短信定制林业信息服务影响因素研究:以福建三明市为例的实证调研[J].林业经济问题,2012,32(2):109-113.
[20]吕克.关于淮安市林业信息化建设面向林农服务的思考[J].绿色科技,2013(4):12-14.
[21]余金娱.林农信息需求特征及采纳行为影响因素研究[D].北京:北京林业大学,2014:29-40.
[22]陈柯.林下经济发展中基层林业站服务职能建设研究:基于林农生产经营服务需求的调查分析[J].林业经济,2013(9):102-106.
[23]冯广圣.乡村人际传播中行动者身份解构与村庄社区传播模型构建[J].新闻界,2013(17):11-15.
[24]张邵晨,李昀.浅谈面向林农的信息服务体系建设框架[J].河北林果研究,2009(3):253-255.
[25]奉钦亮,覃凡丁,曾宪文.公共政策执行的经济效果的实证研究:集体林权制度改革对广西林农收益影响分析[J].中南林业科技大学学报,2012,32(11):206-210.
[26]韩婷,戴芳,许亚男.河北省商品林林业保险供需现状分析[J].林业经济问题,2015,35(6):554-557.
[27]王珍琦,乔玥,孙红.林农参与区域性林业科技信息资源平台构建行为的实证分析:以陕西省为例[J].林业经济问题,2015,35(5):467-472.
[28]钟全林,程栋梁,何承耕,等.集体林权制度改革社会效应的区域分异比较:以福建省8县市为例[J].经济地理,2012(2):133-138.
[29]向平,李晓,邱敦莲,等.我国不同经济发展地区农村信息需求的比较研究[J].农学图书情报学刊,2003(6):155-158.
[30]王丽娟.河北省农村经济信息服务体系建设研究[D].保定:河北农业大学,1999:25-29.