议题博弈与话语竞争:自媒体传播中的风险放大机制
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摘要
自媒体平台崛起后,信息传播者的门槛迅速下降,多元风险主体的互动传播成为基本的传播语境。在这一新的语境下,风险在社交媒体上的放大现象为"风险的社会放大"理论提供了值得深入讨论的新的复杂性。其中,议题博弈与话语竞争成为自媒体在风险放大中的两种重要作用机制。
Since the rise of We-Media platforms the threshold of information communicator has declined rapidly,and the interactive communication of multiple risk subjects has become the basic communication context. In this new context,the amplification phenomenon of risk on social media provides a new complexity worthy of in-depth discussion for the theory of "social amplification of risk". Among them,agenda rivalry and discourse competition have become two important mechanisms of We-Media in regards to risk amplification.
Since the rise of We-Media platforms the threshold of information communicator has declined rapidly,and the interactive communication of multiple risk subjects has become the basic communication context. In this new context,the amplification phenomenon of risk on social media provides a new complexity worthy of in-depth discussion for the theory of "social amplification of risk". Among them,agenda rivalry and discourse competition have become two important mechanisms of We-Media in regards to risk amplification.
引文
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[3]曾繁旭,戴佳,王宇琦.技术风险VS感知风险:传播过程与风险社会放大[J].现代传播,2015(3).
[4]毛明芳.技术风险的社会放大机制---以转基因技术为例[J].未来与发展,2010(11).
[5]企鹅智酷.未来地图:中国新媒体趋势报告2017[EB/OL].中文互联网数据资讯中心,2017-11-16.http:∥www.199it.com/archives/654084.html.
[6]熊皇.历史观照中的微健康传播场域及治理研究[J].江西师范大学学报:哲学社会科学版,2016(6)
[7]李欣沂.新媒体背景下风险传播及策略研究[J].科技传播,2015(8).
[8]CASTELLS M.Communication Power[M].London:Oxford University Press,2009.
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[11]外媒:柴静雾霾纪录片在中国引发热议[EB/OL].参考消息网,2015-03-02.http:∥news.sina.com.cn/c/2015-03-02/094031557052.shtml.
[12]MATHES R,PFETSCH B.The role of the alternative press in the agenda-building process:Spill-over effects and media opinion leadership[J].European Journal of Communication,1991(6).
[13]董天策,陈映.传统媒体与网络媒体的议程互动[J].西南民族大学学报:人文社会科学版,2006(7).
[14]江作苏,黄欣欣.第三种现实:“后真相时代”的媒介伦理悖论[J].当代传播,2017(4).
[15]朱永生.多模态话语分析的理论基础与研究方法[J].外语学刊.2007(5).
[16]饮水思源崔永元和复旦卢大儒的争论全文[EB/OL].新浪网,2015-03-30.http:∥blog.sina.com.cn/s/blog_5849bd280102vfgd.html,