“标签”视角下大众媒体对社会公众认知的影响——以“大学生掏鸟案”为例
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摘要
文章以内容分析法和案例分析法为主要研究方法,以社会学、心理学、传播学为主要学科参考,通过对"大学生掏鸟案"这一典型事件的重点解读及相关类似事件的比较,研究了大众媒体如何运用"贴标签"来影响社会公众认知,并且分析了大众媒体通过"标签"影响社会公众认知的主客观原则以及"标签"视角引发的负面效应,得出了这一视角下大众认知的影响所在。
The thesis takes content analysis and case study as major analyzing methods. It takes social sciences, psychology and communication science as major subject reference. It goes through the key analysis of "College Students Dig out Birds" and the comparison of relative similar event. It studies the mass media through the "label" affecting the public cognition, analyzes the subjective and objective view of the public. It causes the negative effect from the "label" perspective. It has influence on the public recognition from the perspective of the mass media.
The thesis takes content analysis and case study as major analyzing methods. It takes social sciences, psychology and communication science as major subject reference. It goes through the key analysis of "College Students Dig out Birds" and the comparison of relative similar event. It studies the mass media through the "label" affecting the public cognition, analyzes the subjective and objective view of the public. It causes the negative effect from the "label" perspective. It has influence on the public recognition from the perspective of the mass media.
引文
[1]鲁燕.掏鸟16只,获刑十年半——啥鸟这么贵?燕隼,国家二级保护动物[N].郑州晚报,2015-12-01.
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[4]陈广江.“掏鸟获重刑”是堂沉重普法课[N].人民日报,2015-12-04(05).
[5]高宪春,解葳.新媒体融合语境下网络群体对舆论生成的影响[J].当代传播,2015,(3):76-79.
[6]周晓虹.现代社会心理学——多维视野中的社会行为研究[M].上海:上海人民出版社,1997:192-195.
[7]李国敬.网络新闻标题应体现客观真实性与导向性[J].新闻知识,2010,(4):76-78.
[8]彭钊.浅析新闻媒体对重大突发事件的舆论导向[J].重庆科技学院学报(社会科学版),2012,(7):19-20.
[9]于子茹.我国新闻报道中的“标签化”现象研究[D].保定:河北大学,2013.
[10]全国13所高等院校《社会心理学》编写组.社会心理学(第四版)[M].天津:南开大学出版社,2008:110-132.
[11]陈波.从新闻《掏鸟16只,获刑十年半》学习个别媒体误导公众的“宝贵经验”[EB/OL].搜狐公众平台http://mt.sohu.com/20151205/n429896607.shtml,2015-12-05.
[12]赵英臣.媒体舆论导向把握能力思考[J].今传媒,2015,(1):13-15.
[13]Elisabeth Noelle Neumann.The Spiral of Silence:Public Opinion-Our Social Skin[M].USA:Univer-Skin[M].USA:University of Chicago Press,1993:109-135.
[2]习宜豪,梁嘉莹,单文晴.“大学生掏鸟重判”的刑罚尺度——小鸟“大案”[N].南方周末,2015-12-10.
[3]央视聚焦大学生抓鸟获刑:律师称检方量刑意见前后“大转弯”[N].澎湃新闻,2015-12-04.
[4]陈广江.“掏鸟获重刑”是堂沉重普法课[N].人民日报,2015-12-04(05).
[5]高宪春,解葳.新媒体融合语境下网络群体对舆论生成的影响[J].当代传播,2015,(3):76-79.
[6]周晓虹.现代社会心理学——多维视野中的社会行为研究[M].上海:上海人民出版社,1997:192-195.
[7]李国敬.网络新闻标题应体现客观真实性与导向性[J].新闻知识,2010,(4):76-78.
[8]彭钊.浅析新闻媒体对重大突发事件的舆论导向[J].重庆科技学院学报(社会科学版),2012,(7):19-20.
[9]于子茹.我国新闻报道中的“标签化”现象研究[D].保定:河北大学,2013.
[10]全国13所高等院校《社会心理学》编写组.社会心理学(第四版)[M].天津:南开大学出版社,2008:110-132.
[11]陈波.从新闻《掏鸟16只,获刑十年半》学习个别媒体误导公众的“宝贵经验”[EB/OL].搜狐公众平台http://mt.sohu.com/20151205/n429896607.shtml,2015-12-05.
[12]赵英臣.媒体舆论导向把握能力思考[J].今传媒,2015,(1):13-15.
[13]Elisabeth Noelle Neumann.The Spiral of Silence:Public Opinion-Our Social Skin[M].USA:Univer-Skin[M].USA:University of Chicago Press,1993:109-135.