全球化和地方转型时代的都市商业人类学——田野凝视焦点的变移和学科想象
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摘要
基于田野体验和民族志洞见,探讨在全球化和地方转型语境下如何通过教研实践,超越理论探索与应用实践的二元论,拓展学科想象空间,进而提出构建具有公共性、前瞻性和植根性的都市商业人类学的策略和路径。在此基础上,进一步对商业人类学在中国发展的可能走向进行分析,从而对这一新兴应用学科进行较为全面的总结。
Based on field experience and ethnographic insights, this paper explores the ways of constructing urban business anthropology,which is public,forward-looking and embedded in everyday life and goes beyond the dichotomy between theoretical critique and application practice with room for disciplinary imagination under the backdrop of globalization and regional transformation. This paper also analyzes the possible developing paths of business anthropology in China and draws a comprehensive conclusion of this emerging application field.
Based on field experience and ethnographic insights, this paper explores the ways of constructing urban business anthropology,which is public,forward-looking and embedded in everyday life and goes beyond the dichotomy between theoretical critique and application practice with room for disciplinary imagination under the backdrop of globalization and regional transformation. This paper also analyzes the possible developing paths of business anthropology in China and draws a comprehensive conclusion of this emerging application field.
引文
(1)Malinowski,B. “Introduction,” in I. Hogbin, Law and Order in Polynesia: A Study of Primitive Legal Institutions, London: Christophers, 1934, pp. xvii-lxxii.
(2)Fei, Hsiaotung. Peasant Life in China, London: Kegan, Paul, Trench, and Tuber, 1939.中译本参见费孝通:《江村经济》,北京:商务印书馆,2001年。
(3)Hertz, E. The Trading Crowd: An Ethnography of the Shanghai Stock Market, Cambridge: Cambridge University Press, 1998; Ho. K, Liquidated: An Ethnography of Wall Street. Duke University Press, 2009;中译本参见:[美]何柔宛:《清算:华尔街的日常生活》,上海:华东师范大学出版社,2018年。
(4)Malinowski, B. 1961[1922]. Argonauts of the Western Pacific. E.P. Dutton & Co, 1961[1922], p.25.
(5)Malinowski, B. 1961[1922]. Argonauts of the Western Pacific. E.P. Dutton & Co 1961[1922], pp.81-104.
(6)Anderson, K, Ethnographic Research: A Key to Strategy, Harvard Business Review (March 2009).
(7)Polanyi, K. The Economy as Instituted Process, in K. Polanyi, C. Arensberg and H. Pearson (eds) Trade and Markets in the Early Empires, New York: Free Press, 1958.
(8)Sahlins, M. Stone Age Economics, Chicago: University of Chicago Press, 1972.
(9)Harvey, D. The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change, Oxford: Blackwell, 1989.
(10)Lee, Richard D. The! Kung San: Men, Women, and Work in a Foraging Society. New York: Cambridge University Press, 1979.
(11)(12)Douglas, M. and Baron Isherwood, The World of Goods, Harmondsworth: Penguin, 1978.
(13)Miller, D, P. Jackson, N. Thrift, B. Holbrook and M. Rowlands, 1998. Shopping, Place and Identity. Routledge, 1998, p.187.
(14)Mintz, S. Sweetness and Power. Penguin Books, 1985.中译本参见:[美]西敏司:《甜与权力》,朱健刚、王超译,北京:商务印书馆,2010年。
(15)Wallerstein, I. M. The Modern World-System: Capitalist Agriculture and the Origins of the European World-Economy in the Sixteenth Century. New York: Academic Press, 1974.中译本参见[美]伊曼纽尔·沃勒斯坦:《现代世界体系》(第1～3卷),北京:高等教育出版社,1998年。
(16)Terrio, S.J. Crafting the Culture and History of French Chocolate. University of California Press, 2000.
(17)Appadurai, A. The Social Life of Things: Commodities in Cultural Perspective. Cambridge University Press, 1986.
(18)Appadurai, A. (1990) Disjuncture and difference in the global cultural economy. Public Culture, 2 (2), pp.1—24.
(19)Appadurai, A. Modernity at Large: Cultural Dimensions of Globalization. University of Minnesota Press, 1996.
(20)Baba, M.L. The Fifth Subdiscipline: Anthropological Practice and the Future of Anthropology. Human Organization 53: 174-186, 1994.
(21)Ferraro, G. The Cultural Dimension of International Business. Pearson Prentice Hall, 2006.
(22)Jordan, Ann T. Business Anthropology. Waveland Press, 2013[2003].
(23)⑤ Jordan, Ann T. Business Anthropology. Waveland Press, 2013, p.75; p.21.
(24)Tett, G. Fool's Gold: How the Bold Dream of a Small Tribe at J.P. Morgan Was Corrupted by Greed and Unleashed a Catastrophe, New York: Free Press, 2009.
(25)Graeber, D. Debt: The first 5,000 years. New York, NY: Melville House, 2011.
(26)潘天舒、洪浩瀚:《上海“麦工”意义世界的人类学解读:基于田野体验的视角与洞见》,《社会》2011年第5期。
(2)Fei, Hsiaotung. Peasant Life in China, London: Kegan, Paul, Trench, and Tuber, 1939.中译本参见费孝通:《江村经济》,北京:商务印书馆,2001年。
(3)Hertz, E. The Trading Crowd: An Ethnography of the Shanghai Stock Market, Cambridge: Cambridge University Press, 1998; Ho. K, Liquidated: An Ethnography of Wall Street. Duke University Press, 2009;中译本参见:[美]何柔宛:《清算:华尔街的日常生活》,上海:华东师范大学出版社,2018年。
(4)Malinowski, B. 1961[1922]. Argonauts of the Western Pacific. E.P. Dutton & Co, 1961[1922], p.25.
(5)Malinowski, B. 1961[1922]. Argonauts of the Western Pacific. E.P. Dutton & Co 1961[1922], pp.81-104.
(6)Anderson, K, Ethnographic Research: A Key to Strategy, Harvard Business Review (March 2009).
(7)Polanyi, K. The Economy as Instituted Process, in K. Polanyi, C. Arensberg and H. Pearson (eds) Trade and Markets in the Early Empires, New York: Free Press, 1958.
(8)Sahlins, M. Stone Age Economics, Chicago: University of Chicago Press, 1972.
(9)Harvey, D. The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change, Oxford: Blackwell, 1989.
(10)Lee, Richard D. The! Kung San: Men, Women, and Work in a Foraging Society. New York: Cambridge University Press, 1979.
(11)(12)Douglas, M. and Baron Isherwood, The World of Goods, Harmondsworth: Penguin, 1978.
(13)Miller, D, P. Jackson, N. Thrift, B. Holbrook and M. Rowlands, 1998. Shopping, Place and Identity. Routledge, 1998, p.187.
(14)Mintz, S. Sweetness and Power. Penguin Books, 1985.中译本参见:[美]西敏司:《甜与权力》,朱健刚、王超译,北京:商务印书馆,2010年。
(15)Wallerstein, I. M. The Modern World-System: Capitalist Agriculture and the Origins of the European World-Economy in the Sixteenth Century. New York: Academic Press, 1974.中译本参见[美]伊曼纽尔·沃勒斯坦:《现代世界体系》(第1～3卷),北京:高等教育出版社,1998年。
(16)Terrio, S.J. Crafting the Culture and History of French Chocolate. University of California Press, 2000.
(17)Appadurai, A. The Social Life of Things: Commodities in Cultural Perspective. Cambridge University Press, 1986.
(18)Appadurai, A. (1990) Disjuncture and difference in the global cultural economy. Public Culture, 2 (2), pp.1—24.
(19)Appadurai, A. Modernity at Large: Cultural Dimensions of Globalization. University of Minnesota Press, 1996.
(20)Baba, M.L. The Fifth Subdiscipline: Anthropological Practice and the Future of Anthropology. Human Organization 53: 174-186, 1994.
(21)Ferraro, G. The Cultural Dimension of International Business. Pearson Prentice Hall, 2006.
(22)Jordan, Ann T. Business Anthropology. Waveland Press, 2013[2003].
(23)⑤ Jordan, Ann T. Business Anthropology. Waveland Press, 2013, p.75; p.21.
(24)Tett, G. Fool's Gold: How the Bold Dream of a Small Tribe at J.P. Morgan Was Corrupted by Greed and Unleashed a Catastrophe, New York: Free Press, 2009.
(25)Graeber, D. Debt: The first 5,000 years. New York, NY: Melville House, 2011.
(26)潘天舒、洪浩瀚:《上海“麦工”意义世界的人类学解读:基于田野体验的视角与洞见》,《社会》2011年第5期。