基于用户体验的博物馆文创产品个性化定制APP设计
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摘要
作为一座主要反映湖南区域文明的大型历史艺术及展示、传承湖湘历史和文化重要窗口的湖南省博物馆,担负着传播文化职责重任。文章基于互联网背景服务设计理念,以湖南省博物馆为案例研究对象,就博物馆文创产品的发展现状与趋势,运用服务设计的方法,从用户体验和用户需求的角度出发,探寻博物馆文创产业目前存在问题及解决对策,提出建设移动端应用"数字化博物馆及博物馆文创个性定制服务"的构想与实践,同时为传统博物馆在新时代的转型提供新的研究思路,为文化遗产的继承与发展提供新路径。
As a major historical art and exhibition that reflects the civilization of Hunan Province, the Hunan Provincial Museum,which is the important window for the history and culture of Hunan, bears the responsibility of spreading cultural responsibilities. Based on the concept of Internet background service design, the article takes the Hunan Provincial Museum as the case study example, explores the current status quo and trends of the museum's cultural and creative products, and uses the service design method to explore the museum's cultural and creative industries from the perspective of user experience and user needs. It propose problems and solutions of museum creative and cultural products, and it bring up the concept and practice of building a mobile app include "digital museum and museum cultural and creative personality customization service". At the same time, it provides new research ideas for the transformation of traditional museums in the new era, and provides the New path of inheritance and development of cultural heritage.
As a major historical art and exhibition that reflects the civilization of Hunan Province, the Hunan Provincial Museum,which is the important window for the history and culture of Hunan, bears the responsibility of spreading cultural responsibilities. Based on the concept of Internet background service design, the article takes the Hunan Provincial Museum as the case study example, explores the current status quo and trends of the museum's cultural and creative products, and uses the service design method to explore the museum's cultural and creative industries from the perspective of user experience and user needs. It propose problems and solutions of museum creative and cultural products, and it bring up the concept and practice of building a mobile app include "digital museum and museum cultural and creative personality customization service". At the same time, it provides new research ideas for the transformation of traditional museums in the new era, and provides the New path of inheritance and development of cultural heritage.
引文
[1]李政葳.我国博物馆数量40年内增长14倍九成免费开放三成非国有[EB/OL].(2018-11-24).http://m.gmw.cn/2018-11/24/content_32037543.htm
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[8]袁芳.基于公共性模式下博物馆文创产品的思考[J].湖南包装,2018,33(02):21-22+43.
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[10]王小菁.浅谈用户画像的创生与应用[J].现代交际,2018(14):254-255.
[11]彭玲.故事板在交互设计中的应用与研究[J].南方农机,2017,48(23):118-122.
[12]王展.基于服务蓝图与设计体验的服务设计研究及实践[J].包装工程,2015,36(12):41-53.
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[14]王立芳,王妍.基于服务蓝图的用户体验提升[J].通信企业管理,2019(2):56-59.
[15]李思雨.博物馆APP应用现状与相应对策[J].惠州学院学报,2017,37(4):89-93.
[16]汤旎.基于手机媒体下数字博物馆APP应用研究[D].成都:西南交通大学,2017:1-2.
[2]辛向阳,曹建中.服务设计驱动公共事务管理及组织创新[J].设计,2014(5):124-128.
[3]吕锋,曾憧杰,周越.“互联网+”语境下文创设计新媒介研究[J].包装工程,2017,38(4):17-21.
[4]李玄戈.针对不同人群特征的博物馆文创产品设计[J].艺术与设计,2018(Z1):104-105.
[5]李叶.500款文创产品将亮相湖南省博物馆新馆[A].中国博物馆通讯(2017.08总第360期)[C].中国博物馆协会, 2017:3.
[6]王采莲,田童,万小琪,等.基于“再生”的博物馆衍生产品创新设计研究:以湖北省博物馆为例[J].科教导刊:中旬刊,2016(6):182-184.
[7]王倩,刘俊哲,刘彦.“互联网+”时代下秦淮灯彩文创产品定制化服务设计[J].设计,2019,32(1):14-17.
[8]袁芳.基于公共性模式下博物馆文创产品的思考[J].湖南包装,2018,33(02):21-22+43.
[9]王博慧.博物馆文创产品创新模式研究[D].沈阳:沈阳航空航天大学,2018:17-18.
[10]王小菁.浅谈用户画像的创生与应用[J].现代交际,2018(14):254-255.
[11]彭玲.故事板在交互设计中的应用与研究[J].南方农机,2017,48(23):118-122.
[12]王展.基于服务蓝图与设计体验的服务设计研究及实践[J].包装工程,2015,36(12):41-53.
[13] DIRK S. Service Design as Finished Business[J].Design Studies,2015,36:122-124.
[14]王立芳,王妍.基于服务蓝图的用户体验提升[J].通信企业管理,2019(2):56-59.
[15]李思雨.博物馆APP应用现状与相应对策[J].惠州学院学报,2017,37(4):89-93.
[16]汤旎.基于手机媒体下数字博物馆APP应用研究[D].成都:西南交通大学,2017:1-2.