中国情境下企业深度社区参与的社区动员、合作模式与绩效研究
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摘要
以"全国和谐社区建设示范单位"百步亭社区为案例,基于社会政治治理理论,从社区动员、合作模式和绩效3个方面探讨了企业社区参与的问题。研究发现,中国情境下企业深度社区参与涉及到社区建设的治理结构建立和活动开展两个层面:在结构层面,企业通过身份合法化、组织嵌入、资源承诺3个策略参与社区治理结构的建立,实现了社区动员合法性获取和动员能力的形成;在行为层面,围绕社区各阶段发展需要,企业在培育社区组织成长的同时,与其他多方参与主体间的合作模式经历从"企业主导型参与"向"企业-社区协商型参与"再向"社区平台型参与"的演化。上述两个层面的企业深度社区参与最终帮助实现了社区和企业的双赢价值。
This paper argues that the process of in-depth corporate community involvement lies in the structural and the action level of community construction in the context of China.In the structural level,a focal firm adopts three kinds of strategies,namely,identity legitimizing,organizational embeddedness and resources commitment,to obtain the legitimacy and capacity of community mobilization through establishing community governance structure.In the action level,the focal firms not only assists diversified community organizations to set-up and grow,but also get these growing participants involved in community activities through multiple cooperative modes evolving from firm-dominated involvement,firm-community negotiation involvement to community-platform-based involvement.Finally,based on the two levels of in-depth corporate community involvement,the shared performance has been achieved by all participants.
This paper argues that the process of in-depth corporate community involvement lies in the structural and the action level of community construction in the context of China.In the structural level,a focal firm adopts three kinds of strategies,namely,identity legitimizing,organizational embeddedness and resources commitment,to obtain the legitimacy and capacity of community mobilization through establishing community governance structure.In the action level,the focal firms not only assists diversified community organizations to set-up and grow,but also get these growing participants involved in community activities through multiple cooperative modes evolving from firm-dominated involvement,firm-community negotiation involvement to community-platform-based involvement.Finally,based on the two levels of in-depth corporate community involvement,the shared performance has been achieved by all participants.
引文
[1]袁磊,孙其昂.费孝通和中国社区研究:历史功能论的实践[J].河南师范大学学报:哲学社会科学版,2016(2):67~72
[2]刘娴静.城市社区多元权力主体的和谐治理——以治理理论为分析范式[J].学理论,2013(30):107~108
[3]周红云.社会资本与社会治理:政府与公民社会的合作伙伴关系[M].北京:中国社会出版社,2010
[4]LIU G,ENG T,KO W.Strategic Direction of Corporate Community Involvement[J].Journal of Business Ethics,2013,115(3):469~487
[5]BOWEN F,NEWENHAM-KAHINDI A,HERREMANS I.When Suits Meet Roots:The Antecedents and Consequences of Community Engagement Strategy[J].Journal of Business Ethics,2010,95(2):297~318
[6]李蔚.何谓公共性,社区公共性何以可能?[J].河南师范大学学报:哲学社会科学版,2015(4):23~27
[7]LOZA J.Business-Community Partnerships:The Case for Community Organization Capacity Building[J].Journal of Business Ethics,2004,53(3):297~311
[8]张桂蓉.企业社区参与:外在压力抑或内在需求[J].国外理论动态,2015(10):127~134
[9]MUTHURI J N,CHAPPLE W,MOON J.An Integrated Approach to Implementing‘Community Participation’in Corporate Community Involvement:Lessons from Magadi Soda Company in Kenya[J].Journal of Business Ethics,2009,85(2):431~444
[10]郑杭生,徐晓军,彭扬帆.社会建设与社会管理中的理论深化与实践创新——访中国人民大学郑杭生教授[J].社会主义研究,2013(3):1~9
[11]LOGSDON J M.Interests and Interdependence in the Formation of Social Problem Solving Collaborations[J].Journal of Applied Behavioral Science,1991,27(1):23~37
[12]SELSKY J W,PARKER B.Cross-Sector Partnerships to Address Social Issues:Challenges to Theory and Practice[J].Journal of Management,2005,31(6):849~873
[13]KOOIMAN J.Social-Political Governance:Overview,Reflections and Design[J].Public Management:An International Journal of Research and Theory,1999,1(1):67~91
[14]YIN R K.案例研究方法的应用[M].第3版.重庆:重庆大学出版社,2014
[15]叶康涛.案例研究:从个案分析到理论创建——中国第一届管理案例学术研讨会综述[J].管理世界,2006(2):139~143
[16]何海兵.我国城市基层社会管理体制的变迁:从单位制、街居制到社区制[J].管理世界,2003(6):52~62
[17]PORTER,KRAMER.Strategy and Society:The Link between Competitive Advantage and Corporate Social Responsibility[J].Harvard Business Review,2006,85(6):136~137
[18]王诗宗.治理理论的内在矛盾及其出路[J].哲学研究,2008(2):83~89
[18]BOWEN F.Corporate Social Strategy:Competing Views from Two Theories of the Firm[J].Journal of Business Ethics,2007,75(1):97~113
[20]张桂蓉.企业社会责任与城市社区建设[J].城市问题,2011(1):94~100
[21]赵辉,田志龙.伙伴关系、结构嵌入与绩效:对公益性CSR项目实施的多案例研究[J].管理世界,2014(6):142~156
[22]PORTER M E,KRAMER M R.Creating Shared Value[J].Harvard Business Review,2011,89(1-2SI):62~77
[23]EISENHARDT K M.Building Theories from Case Study Research[J].Academy of Management Review,1989,14(4):532~550
[24]毛基业,李高勇.案例研究的“术”与“道”的反思——中国企业管理案例与质性研究论坛(2013)综述[J].管理世界,2014(2):111~117
[25]MARTIN J A,EISENHARDT K M.Rewring:Cross-Business-unit Collaborations in Multibusiness Organizations[J].Academy of Management Journal,2010,53(2):265~301
[26]毛基业,李晓燕.理论在案例研究中的作用——中国企业管理案例论坛(2009)综述与范文分析[J].管理世界,2010(2):106~113
[27]杨蓓蕾,孙荣.城市社区网络治理:内涵、建构与实证[J].中国行政管理,2008(9):87~91
[28]VELEVA V.Toward Developing a Framework for Measuring the Business Value of Corporate Community Involvement[J].Applied Research Quality Life,2010,5(4):309~324
[29]田志龙,程鹏璠,杨文,等.企业社区参与过程中的合法性形成与演化:百步亭与万科案例[J].管理世界,2014(12):134~151
(1)关于和谐社区建设,自我国民政部1991年正式提“社区建设”概念至今的20多年间,我国在社区建设方面取得了较大成效。在2009年和2014年民政部分别评选出500个和1000个社区作为“全国和谐社区建设示范单位”(资料整理于“中华人们共和国民政部-基层政权和社区建设司”网站)。和谐示范社区的标准是:居民自治、管理有序、服务完善、治安良好、环境优美、文明祥和。其定义来源于“中国人民共和国民政部-基层政权和社区建设司”网站上“全国和谐社区建设示范单位指导标准(试行)(2008)、民政部关于进一步推进和谐社区建设工作的意见(2009)”政策文件。
(1)根据审稿专家的意见,后期进行了补充调研。
[2]刘娴静.城市社区多元权力主体的和谐治理——以治理理论为分析范式[J].学理论,2013(30):107~108
[3]周红云.社会资本与社会治理:政府与公民社会的合作伙伴关系[M].北京:中国社会出版社,2010
[4]LIU G,ENG T,KO W.Strategic Direction of Corporate Community Involvement[J].Journal of Business Ethics,2013,115(3):469~487
[5]BOWEN F,NEWENHAM-KAHINDI A,HERREMANS I.When Suits Meet Roots:The Antecedents and Consequences of Community Engagement Strategy[J].Journal of Business Ethics,2010,95(2):297~318
[6]李蔚.何谓公共性,社区公共性何以可能?[J].河南师范大学学报:哲学社会科学版,2015(4):23~27
[7]LOZA J.Business-Community Partnerships:The Case for Community Organization Capacity Building[J].Journal of Business Ethics,2004,53(3):297~311
[8]张桂蓉.企业社区参与:外在压力抑或内在需求[J].国外理论动态,2015(10):127~134
[9]MUTHURI J N,CHAPPLE W,MOON J.An Integrated Approach to Implementing‘Community Participation’in Corporate Community Involvement:Lessons from Magadi Soda Company in Kenya[J].Journal of Business Ethics,2009,85(2):431~444
[10]郑杭生,徐晓军,彭扬帆.社会建设与社会管理中的理论深化与实践创新——访中国人民大学郑杭生教授[J].社会主义研究,2013(3):1~9
[11]LOGSDON J M.Interests and Interdependence in the Formation of Social Problem Solving Collaborations[J].Journal of Applied Behavioral Science,1991,27(1):23~37
[12]SELSKY J W,PARKER B.Cross-Sector Partnerships to Address Social Issues:Challenges to Theory and Practice[J].Journal of Management,2005,31(6):849~873
[13]KOOIMAN J.Social-Political Governance:Overview,Reflections and Design[J].Public Management:An International Journal of Research and Theory,1999,1(1):67~91
[14]YIN R K.案例研究方法的应用[M].第3版.重庆:重庆大学出版社,2014
[15]叶康涛.案例研究:从个案分析到理论创建——中国第一届管理案例学术研讨会综述[J].管理世界,2006(2):139~143
[16]何海兵.我国城市基层社会管理体制的变迁:从单位制、街居制到社区制[J].管理世界,2003(6):52~62
[17]PORTER,KRAMER.Strategy and Society:The Link between Competitive Advantage and Corporate Social Responsibility[J].Harvard Business Review,2006,85(6):136~137
[18]王诗宗.治理理论的内在矛盾及其出路[J].哲学研究,2008(2):83~89
[18]BOWEN F.Corporate Social Strategy:Competing Views from Two Theories of the Firm[J].Journal of Business Ethics,2007,75(1):97~113
[20]张桂蓉.企业社会责任与城市社区建设[J].城市问题,2011(1):94~100
[21]赵辉,田志龙.伙伴关系、结构嵌入与绩效:对公益性CSR项目实施的多案例研究[J].管理世界,2014(6):142~156
[22]PORTER M E,KRAMER M R.Creating Shared Value[J].Harvard Business Review,2011,89(1-2SI):62~77
[23]EISENHARDT K M.Building Theories from Case Study Research[J].Academy of Management Review,1989,14(4):532~550
[24]毛基业,李高勇.案例研究的“术”与“道”的反思——中国企业管理案例与质性研究论坛(2013)综述[J].管理世界,2014(2):111~117
[25]MARTIN J A,EISENHARDT K M.Rewring:Cross-Business-unit Collaborations in Multibusiness Organizations[J].Academy of Management Journal,2010,53(2):265~301
[26]毛基业,李晓燕.理论在案例研究中的作用——中国企业管理案例论坛(2009)综述与范文分析[J].管理世界,2010(2):106~113
[27]杨蓓蕾,孙荣.城市社区网络治理:内涵、建构与实证[J].中国行政管理,2008(9):87~91
[28]VELEVA V.Toward Developing a Framework for Measuring the Business Value of Corporate Community Involvement[J].Applied Research Quality Life,2010,5(4):309~324
[29]田志龙,程鹏璠,杨文,等.企业社区参与过程中的合法性形成与演化:百步亭与万科案例[J].管理世界,2014(12):134~151
(1)关于和谐社区建设,自我国民政部1991年正式提“社区建设”概念至今的20多年间,我国在社区建设方面取得了较大成效。在2009年和2014年民政部分别评选出500个和1000个社区作为“全国和谐社区建设示范单位”(资料整理于“中华人们共和国民政部-基层政权和社区建设司”网站)。和谐示范社区的标准是:居民自治、管理有序、服务完善、治安良好、环境优美、文明祥和。其定义来源于“中国人民共和国民政部-基层政权和社区建设司”网站上“全国和谐社区建设示范单位指导标准(试行)(2008)、民政部关于进一步推进和谐社区建设工作的意见(2009)”政策文件。
(1)根据审稿专家的意见,后期进行了补充调研。