供给侧改革背景下浙江省体育竞赛表演产业发展对策研究
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摘要
随着2022年杭州亚运会的临近,在供给侧结构性改革的推动下,浙江省体育竞赛表演业的发展面临着前所未有的机遇和挑战。文章从供给侧改革的理论视角出发,运用文献资料、比较分析等研究方法分析了体育竞赛表演产业发展的影响因素,系统阐述了当前浙江省体育竞赛表演产业发展面临的供需失衡的困境,并进一步提出完善新旧供给、释放大众需求、优化产业结构、打造人才优势四个方面的发展策略。
As the 2022 Hangzhou Asian Games approaches, under the supply side structural reform strategy, sports competition performance industry of Zhejiang province is facing unprecedented challenges. Based on the theory of supply side reform, this paper analyzes the influencing factors of sports competition performance industry development and the present situation of supply-demand imbalance in Zhejiang province, through the methods of literature materials, comparative analysis, et cetera. Finally, four aspects of corresponding strategies were pur forward in promoting sports performance industry development in Zhejiang province.
As the 2022 Hangzhou Asian Games approaches, under the supply side structural reform strategy, sports competition performance industry of Zhejiang province is facing unprecedented challenges. Based on the theory of supply side reform, this paper analyzes the influencing factors of sports competition performance industry development and the present situation of supply-demand imbalance in Zhejiang province, through the methods of literature materials, comparative analysis, et cetera. Finally, four aspects of corresponding strategies were pur forward in promoting sports performance industry development in Zhejiang province.
引文
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[2] 刘琴,陈赢.体育赛事资源的界定及其构成[J].上海体育学院学报,2008(3):10-13.
[3] 周良君.上海市体育竞赛表演业国际竞争力研究[J].体育科学,2006(9):22-27.
[4] 李晓勇.大众传媒与体育信息的传播[J].新闻爱好者,2010(10):34-36.
[5] 陈丽妹.论大众传媒对竞技体育的影响[J].福建体育科技,2011,30(4):10-12.
[6] 李丽,曹秀玲.我国体育产业经营管理人才培养现状研究[J].运动,2015(3):3-5.
[7] 郑凡.浙江省城市居民体育消费结构及其影响因素分析[D].宁波:宁波大学,2012.
[8] 顾志平,江新华.基于供给侧改革的体育产业发展策略研究[J].广州体育学院学报,2018,38(4):34-36,46.
[9] 李晖.供给侧改革背景下体育文化产业发展的路径创新[J].西南民族大学学报(人文社科版),2018,39(9):161-166.
[10] 任波,戴俊,夏成前,等.中国体育产业结构的内涵解析与供给侧优化[J].北京体育大学学报,2018,41(4):16-23.