内、外创新:零售业创新的两阶段模型
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摘要
新零售的研究日趋深入,但缺乏能够解释包含以往零售业创新的统一理论框架。本文基于产业分工理论构建了零售业创新两阶段理论模型,基于2002-2016年我国限额以上零售业的投入产出数据,运用DEA方法验证了两阶段模型。研究表明:零售业创新分为对外创新与对内创新两个阶段;2010年后,我国零售业创新两阶段间隔变短,创新进入快速发展时期;新零售是一次对外创新,旨在降低网络零售发展推高的消费者交易成本。研究结论对零售业态变迁理论及零售业创新发展趋势具有一定借鉴意义。
Despite the ever-deepening research on the new retail,there still lacks a unified theoretical framework that can explain all the innovations of retail industry.A two-stage retail innovation model is developed based on the theory of industrial division,and is empirically verified by the DEA model using the input and output data of retail enterprises above Designated Size from 2002 to 2016.The results show that the retail industry innovation is divided into the external innovation stage and internal innovation stag.After 2010,the interval between the two stages has shortened.New retail,as an external innovation,aims to reduce the consumer transaction costs.The outcomes of this research are of certain referential significance for the theory of retail format changes and the development trends of retail innovation.
Despite the ever-deepening research on the new retail,there still lacks a unified theoretical framework that can explain all the innovations of retail industry.A two-stage retail innovation model is developed based on the theory of industrial division,and is empirically verified by the DEA model using the input and output data of retail enterprises above Designated Size from 2002 to 2016.The results show that the retail industry innovation is divided into the external innovation stage and internal innovation stag.After 2010,the interval between the two stages has shortened.New retail,as an external innovation,aims to reduce the consumer transaction costs.The outcomes of this research are of certain referential significance for the theory of retail format changes and the development trends of retail innovation.
引文
[1]张建军,赵启兰.新零售驱动下流通供应链商业模式转型升级研究[J].商业经济与管理,2018(11):5-15.
[2]史锦梅.新零售:零售企业供给侧结构性改革的新业态---基于需求满足论的视角[J].当代经济管理,2018(4):1-7.
[3]中西正雄.零售圈真的到处都是吗?[J].商业理论,1996,43(1):21-41.
[4]梁莹莹.基于新零售之轮“理论的中国”新零售产生与发展研究[J].当代经济管理,2017(9):6-11.
[5]李靖华,曾锵.商圈视角的网络购物对实体零售影响:替代抑或互补[J].商业经济与管理,2018(4):5-15.
[6]Reynolds Jonathaw,Elizabeth Howard,Christine Cuthbertson,Latchezar Hristov.Perspectives on retail format innovation:relating theory and practice[J].International Journal of Retail&Distribution Management,2007,35(8):647-660.
[7]Michael Levy,Dhruv Grewal,Robert A.Peterson.The concept of the“Big Middle”[J].Journal of Retailing,2005,81(2):83-88.
[8]Oi W.Productivity in the distributive trades:the shopper and the economics of massed reserves[R].National Bureau of Economic Research Chapters,1992.
[9]石明明.消费者异质性、搜寻与零售业态均衡---后福特时代流通过程如何响应消费者异质性[J].财贸经济,2013(11):107-116.
[10]曹鸿星.中国零售业态变迁:基于2004-2013年统计数据的解释[J].贵州财经大学学报,2016(5):53-60.
[11]刘勇,汪旭晖.对全国30个地区零售行业效率的分析[J].统计与决策,2007(18):75-77.
[12]张廷龙.零售商优势下制造商引入网络直销渠道策略研究[J.安徽师范大学学报(人文社会科学版),2018(6):125-132.
[13]艾文卫.Internet市场遵循“一价定律”吗?---来自天猫商城的证据[J].商业经济与管理,2018(7):5-17.
(1)三种情况分别对应图1的(1),(2)和(3)。
[2]史锦梅.新零售:零售企业供给侧结构性改革的新业态---基于需求满足论的视角[J].当代经济管理,2018(4):1-7.
[3]中西正雄.零售圈真的到处都是吗?[J].商业理论,1996,43(1):21-41.
[4]梁莹莹.基于新零售之轮“理论的中国”新零售产生与发展研究[J].当代经济管理,2017(9):6-11.
[5]李靖华,曾锵.商圈视角的网络购物对实体零售影响:替代抑或互补[J].商业经济与管理,2018(4):5-15.
[6]Reynolds Jonathaw,Elizabeth Howard,Christine Cuthbertson,Latchezar Hristov.Perspectives on retail format innovation:relating theory and practice[J].International Journal of Retail&Distribution Management,2007,35(8):647-660.
[7]Michael Levy,Dhruv Grewal,Robert A.Peterson.The concept of the“Big Middle”[J].Journal of Retailing,2005,81(2):83-88.
[8]Oi W.Productivity in the distributive trades:the shopper and the economics of massed reserves[R].National Bureau of Economic Research Chapters,1992.
[9]石明明.消费者异质性、搜寻与零售业态均衡---后福特时代流通过程如何响应消费者异质性[J].财贸经济,2013(11):107-116.
[10]曹鸿星.中国零售业态变迁:基于2004-2013年统计数据的解释[J].贵州财经大学学报,2016(5):53-60.
[11]刘勇,汪旭晖.对全国30个地区零售行业效率的分析[J].统计与决策,2007(18):75-77.
[12]张廷龙.零售商优势下制造商引入网络直销渠道策略研究[J.安徽师范大学学报(人文社会科学版),2018(6):125-132.
[13]艾文卫.Internet市场遵循“一价定律”吗?---来自天猫商城的证据[J].商业经济与管理,2018(7):5-17.
(1)三种情况分别对应图1的(1),(2)和(3)。