零售商公平偏好对代发货模式下双渠道供应链决策的影响
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摘要
以零售商代发货的双渠道供应链为背景,分析零售商的公平偏好对批发价+代发货服务费契约下各决策主体行为的影响。研究发现:零售商公平偏好将带来批发价格的降低,而两个渠道下的零售价格和销量并无变化;同时发现,供应链总利润与零售商公平偏好无关,零售商公平偏好将导致零售商利润的提高和制造商利润的降低。零售商合理投资物流设施设备、提高物流管理水平,能够带来供应链的双赢。
Based on a dual-channel supply chain with retailer handling drop shipping, the effect of retailer's fairness preference on the decision-making of each party under the wholesale price plus drop-shipping charge contract was analyzed. It was found that the retailer's fairness preference will decrease the wholesale price, but neither the retail prices nor the sales of the two channels will change. The total profit of supply chain is uncorrelated with retailer's fairness preference while the retailer's fairness preference will increase the retailer's profit and decrease the manufacture's profit. The retailer's reasonable investment in logistics facilities and improvement of logistics management can bring a win-win situation in supply chain.
Based on a dual-channel supply chain with retailer handling drop shipping, the effect of retailer's fairness preference on the decision-making of each party under the wholesale price plus drop-shipping charge contract was analyzed. It was found that the retailer's fairness preference will decrease the wholesale price, but neither the retail prices nor the sales of the two channels will change. The total profit of supply chain is uncorrelated with retailer's fairness preference while the retailer's fairness preference will increase the retailer's profit and decrease the manufacture's profit. The retailer's reasonable investment in logistics facilities and improvement of logistics management can bring a win-win situation in supply chain.
引文
[1] Li Z,Stephen M G,Lai G.Supplier encroachment under asymmetric information[J].Management Science,2014,60(2):449-462.
[2] Cattani K,Gilland W,Heese H S.Boiling frogs:Pricing strategies for a manufacturer adding a direct channel that competes with the traditional channel[J].Production and Operations Management,2006,15(1):40-56.
[3] Lu Q,Liu N.Effects of e-commerce channel entry in a two-echelon supply chain:A comparative analysis of single- and dual-channel distribution systems[J].International Journal of Production Economics,2015,165(6):100-111.
[4] 但斌,徐广业,张旭梅.电子商务环境下双渠道供应链协调的补偿策略研究[J].管理工程学报,2012,19(1):125-130.
[5] 李海,崔南方.基于讨价还价能力的双渠道供应链定价模式选择[J].计算机应用研究,2013,30(8):2323-2326.
[6] Netessine S,Rudi N.Supply chain choice on the internet[J].Management Science,2006,52(6):844-864.
[7] Chiang W K,Feng Y.Retailer or e-tailer?Strategic pricing and economic-lot-size decisions in a competitive supply chain with drop-shipping[J].Journal of the Operational Research Society,2010,61(11):1645-1653.
[8] Gan X,Sethi S P,Zhou J.Commitment-penalty contracts in drop-shipping supply chains with asymmetric demand information[J].European Journal of Operational Research,2010,204(3):449-462.
[9] Zhao J,Duan Y,Wang S,et al.Coordinated drop shipping commitment contract in dual-distribution channel supply chain[J].Journal of Electronic Commerce in Organizations,2012,10(4):19-30.
[10] 赵金实,段永瑞,王世进,等.不同主导权位置情况下零售商双渠道策略的绩效对比研究[J].管理工程学报,2013,27(1):171-177.
[11] 李明.考虑价格对需求影响的Drop-shipping供应链协调问题研究[D].合肥:中国科学技术大学,2011.
[12] 刘丽文,王欣宇.代发货环境下网络零售商的阈值库存分配策略[J].系统工程学报,2008,23(6):650-658.
[13] 邓明荣,余姗.基于顾客渠道偏好的双渠道代发货供应链库存策略研究[J].科技管理研究,2014,34(6):182-187.
[14] 张光明,赵士南.零售商代发货供应链的逆向收益共享契约模型[J].工业工程与管理,2015,20(1):108-114.
[15] 张光明,赵士南.基于零售商代发货模式的双渠道供应链协调[J].工业工程,2014,17(6):77-82.
[16] Wu D.The impact of repeated interactions on supply chain contracts:A laboratory study[J].International Journal of Production Economics,2013,142(1):3-15.
[17] 李攀艺,覃燕红,何磊.公平偏好视角下的行为合约激励理论研究评述[J].西南大学学报(社会科学版),2011,24(4):137-140.
[18] Fehr E,Schmidt K M.A theory of fairness,competition and co-operation[J].Quarterly Journal of Economics,1999,114(3):817-868.
[19] 罗美玲,李刚,张文杰.双渠道供应链中双向搭便车研究[J].系统管理学报,2014,23(3):314-323.
[20] 邢伟,汪寿阳,赵秋红,等.考虑渠道公平的双渠道供应链均衡策略[J].系统工程理论与实践,2011,31(7):1249-1256.
[21] Li Z,Stephen M G,Lai G.Supplier encroachment as an enhancement or a hindrance to nonlinear pricing[J].Production and Operations Management,2014:1-21.
[22] 但斌,王瑶,王磊,等.考虑制造商服务努力的异质产品双渠道供应链协调[J].系统管理学报,2013,22(6):835-840.
[2] Cattani K,Gilland W,Heese H S.Boiling frogs:Pricing strategies for a manufacturer adding a direct channel that competes with the traditional channel[J].Production and Operations Management,2006,15(1):40-56.
[3] Lu Q,Liu N.Effects of e-commerce channel entry in a two-echelon supply chain:A comparative analysis of single- and dual-channel distribution systems[J].International Journal of Production Economics,2015,165(6):100-111.
[4] 但斌,徐广业,张旭梅.电子商务环境下双渠道供应链协调的补偿策略研究[J].管理工程学报,2012,19(1):125-130.
[5] 李海,崔南方.基于讨价还价能力的双渠道供应链定价模式选择[J].计算机应用研究,2013,30(8):2323-2326.
[6] Netessine S,Rudi N.Supply chain choice on the internet[J].Management Science,2006,52(6):844-864.
[7] Chiang W K,Feng Y.Retailer or e-tailer?Strategic pricing and economic-lot-size decisions in a competitive supply chain with drop-shipping[J].Journal of the Operational Research Society,2010,61(11):1645-1653.
[8] Gan X,Sethi S P,Zhou J.Commitment-penalty contracts in drop-shipping supply chains with asymmetric demand information[J].European Journal of Operational Research,2010,204(3):449-462.
[9] Zhao J,Duan Y,Wang S,et al.Coordinated drop shipping commitment contract in dual-distribution channel supply chain[J].Journal of Electronic Commerce in Organizations,2012,10(4):19-30.
[10] 赵金实,段永瑞,王世进,等.不同主导权位置情况下零售商双渠道策略的绩效对比研究[J].管理工程学报,2013,27(1):171-177.
[11] 李明.考虑价格对需求影响的Drop-shipping供应链协调问题研究[D].合肥:中国科学技术大学,2011.
[12] 刘丽文,王欣宇.代发货环境下网络零售商的阈值库存分配策略[J].系统工程学报,2008,23(6):650-658.
[13] 邓明荣,余姗.基于顾客渠道偏好的双渠道代发货供应链库存策略研究[J].科技管理研究,2014,34(6):182-187.
[14] 张光明,赵士南.零售商代发货供应链的逆向收益共享契约模型[J].工业工程与管理,2015,20(1):108-114.
[15] 张光明,赵士南.基于零售商代发货模式的双渠道供应链协调[J].工业工程,2014,17(6):77-82.
[16] Wu D.The impact of repeated interactions on supply chain contracts:A laboratory study[J].International Journal of Production Economics,2013,142(1):3-15.
[17] 李攀艺,覃燕红,何磊.公平偏好视角下的行为合约激励理论研究评述[J].西南大学学报(社会科学版),2011,24(4):137-140.
[18] Fehr E,Schmidt K M.A theory of fairness,competition and co-operation[J].Quarterly Journal of Economics,1999,114(3):817-868.
[19] 罗美玲,李刚,张文杰.双渠道供应链中双向搭便车研究[J].系统管理学报,2014,23(3):314-323.
[20] 邢伟,汪寿阳,赵秋红,等.考虑渠道公平的双渠道供应链均衡策略[J].系统工程理论与实践,2011,31(7):1249-1256.
[21] Li Z,Stephen M G,Lai G.Supplier encroachment as an enhancement or a hindrance to nonlinear pricing[J].Production and Operations Management,2014:1-21.
[22] 但斌,王瑶,王磊,等.考虑制造商服务努力的异质产品双渠道供应链协调[J].系统管理学报,2013,22(6):835-840.