企业社区关系与企业社区参与研究——以“汉营模式”为例
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摘要
作为企业社会责任的重要内容之一,社区关系对于企业的生存和发展有着重要的意义。云南磷化集团昆阳磷矿在社区关系建设过程中打造的"汉营模式"取得了良好的实践效果。本文以此为案例,总结了"汉营模式"的成功经验,并通过分析具体实践,揭示了企业社区关系的三要素,即企业盈利、企业责任意识、社区参与意识;同时,本文解析了企业社区关系发展中的企业社区参与的实施过程,结果表明基础性参与策略对于企业社区关系的发展具有决定性作用,并在此基础上构建了企业社区参与的分区模型。研究结果不仅有助于丰富企业社区关系研究的相关理论,也可为企业开展社区关系实践提供借鉴。
As one of the most important contents in corporate social responsibility(CSR),corporate community relations(CCR)is of great significance for the existence and development of enterprises.This paper takes Kunyang Phosphate of Yunnan Phosphate Chemical Group as a case study and summarizes its successful experiences:"Hanying Model".Based on analysis of its practices,this research reveals three elements of corporate community relations,i.e.corporate profit,corporate sense of responsibility,and community sense of engagement.Besides,the process of corporate community involvement practice is analyzed,the result of which demonstrates the decisive role played by primary involvement strategies in corporate community relations.A subarea model of corporate community involvement is built based on this conclusion.The research results will not only enrich the theories of corporate community relations,but also inspire corporate actions in developing the relationship with community.
As one of the most important contents in corporate social responsibility(CSR),corporate community relations(CCR)is of great significance for the existence and development of enterprises.This paper takes Kunyang Phosphate of Yunnan Phosphate Chemical Group as a case study and summarizes its successful experiences:"Hanying Model".Based on analysis of its practices,this research reveals three elements of corporate community relations,i.e.corporate profit,corporate sense of responsibility,and community sense of engagement.Besides,the process of corporate community involvement practice is analyzed,the result of which demonstrates the decisive role played by primary involvement strategies in corporate community relations.A subarea model of corporate community involvement is built based on this conclusion.The research results will not only enrich the theories of corporate community relations,but also inspire corporate actions in developing the relationship with community.
引文
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[18]Bowen F,Newenham-Kahindi A,Herremans I.When suits meet roots:The antecedents and consequences of community engagement strategy[J].Journal of Business Ethics,2010,95(2):297-318.
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[21]Idemudia U.Assessing corporate-community involvement strategies in the Nigerian oil industry:An empirical analysis[J].Resources Policy,2009,34(3):133-141.
[22]代涛.中国小矿的社区参与程度评价及其利益博弈分析[D].北京:中国科学院地理科学与资源研究所,2010.
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[28]卢代富.国外企业社会责任界说述评[J].现代法学,2001,23(3):137-144.
[29]马风光.企业的社会责任模式论[J].学术评论,2000(9):36-37.
[30]郑若娟.西方企业社会责任理论研究进展——基于概念演进的视角[J].国外社会科学,2006(2):34-39.
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[33]李正.企业社会责任与企业价值的相关性研究——来自沪市上市公司的经验证据[J].中国工业经济,2006(2):77-83.
[34]王少杰.中国企业社会责任模型探索——对企业社会责任层次论的反思[J].管理案例研究与评论,2014,7(3):208-222.
[35]康纪田.矿山企业在社区建设中的社会责任[J].经济与管理,2013,27(8):93-96.
[36]张所续.论矿山企业社会责任体系的构建[J].当代经济,2014(1):22-23.
[37]晁罡,林冬萍,王磊,等.平台企业的社会责任行为模式——基于双边市场的案例研究[J].管理案例研究与评论,2017,10(1):70-86.
[38]Bhaduri S N,Selarka E.Corporate social responsibility around the world:An overview of theoretical framework,and evolution[M]//Corporate governance and corporate social responsibility of indian companies.Berlin:Springer,2016.
[39]Carroll A B.A Three-dimensional conceptual model of corporate performance[J].Academy of Management Review,1979,4(4):497-505.
[40]Carroll A B.The pyramid of corporate social responsibility:Toward the moral management of organizational stakeholders[J].Business Horizons,1991,34(4):39-48.
[41]Freeman R E.Strategic management:A stakeholder approach[M].Boston:Pitman,1984.
[42]Munilla L S,Miles M P.The corporate social responsibility continuum as a component of stakeholder theory[J].Business&Society Review,2005,110(4):371-387.
[43]陈宏辉,贾生华.企业社会责任观的演进与发展:基于综合性社会契约的理解[J].中国工业经济,2003(12):85-92.
[44]古丽娜,张双武.公司社会责任、利益相关者和公司绩效研究[J].西北民族大学学报:哲学社会科学版,2004(3):68-73.
[45]张洪波,李健.企业社会责任与利益相关者理论:基于整合视角的研究[J].科学学与科学技术管理,2007,28(3):146-150.
[46]卞娜,苗泽华.基于利益相关者视角的矿山企业社会责任研究[J].生态经济,2014,30(8):111-117.
[47]陈爱宣.古村落旅游公司利益相关者共同治理模式研究——以浙江为例[D].厦门:厦门大学,2008.
[48]陈伟东,李雪萍.社区治理主体:利益相关者[J].当代世界与社会主义,2004(2):71-73.
[49]潘忠志,钱宇,王宝安,等.基于利益相关者理论的企业社区治理机制研究[J].东北电力大学学报,2007,27(5):4-6.
[50]Maignan I,Ferrell O C,Ferrell L.A stakeholder model for implementing social responsibility in marketing[J].European Journal of Marketing,2005,39(9/10):956-977.
[51]Maon F,Lindgreen A,Swaen V.Designing and Implementing Corporate Social Responsibility:An Integrative Framework Grounded in Theory and Practice[J].Journal of Business Ethics,2008,87(1):71-89.
[52]Panapanaan V M,Linnanen L,Karvonen M M,et al.Roadmapping corporate social responsibility in finnish companies[J].Journal of Business Ethics,2003,44(2):133-148.
[53]田志龙,程鹏璠,杨文,等.企业社区参与过程中的合法性形成与演化:百步亭与万科案例[J].管理世界,2014(12):134-151.
[54]程鹏璠.中国情境下的企业社区参与过程研究[D].武汉:华中科技大学,2014.
[55]陈晓明.国内社区参与旅游发展模式的研究现状[J].中小企业管理与科技旬刊,2009(21):100-101.
[56]Boehm A.The participation of businesses in community decision making[J].Business&Society,2005,44(2):144-177.
[57]Rasche A,Esser D E.From stakeholder management to stakeholder accountability[J].Journal of Business Ethics,2006,65(3):251-267.
[58]陈旭东,余逊达.民营企业社会责任意识的现状与评价[J].浙江大学学报:人文社会科学版,2007,37(2):69-78.
[59]刘振.强化我国企业的社会责任意识[J].学习论坛,2005,21(2):37-39.
[60]朱林兴.强化国有企业社会责任意识[J].四川兵工学报,2007,1(4):126-126.
[61]Sharmin S,Khan N A,Belal A R.Corporate community involvement in bangladesh:An empirical study[J].Corporate Social Responsibility and Environmental Management,2014,21(1):41-51.
[62]Burke L,Logsdon J M,Mitchell W,et al.Corporate community involvement in the San Francisco Bay area[J].California Management Review,1986,28(3):122-141.
[63]Labonne B.Commentary:Harnessing mining for poverty reduction,especially in Africa[J].Natural Resources Forum,2002,26(1):69-73.
[2]王欢苗,闫涵.西方国家企业社区关系管理模式研究[J].沈阳师范大学学报:社会科学版,2007,31(3):6-9.
[3]张桂蓉.企业—社区关系影响企业社区参与行为研究[D].长沙:中南大学,2013.
[4]Waddock S A,Boyle M E.The dynamics of change in corporate community relations[J].California Management Review,1995,37(4):125-140.
[5]Dean D H.Associating the corporation with a charitable event through sponsorship:Measuring the effects on corporate community relations[J].Journal of Advertising,2002,31(4):77-87.
[6]Abuya W O.Mining conflicts and corporate social responsibility:Titanium mining in Kwale,Kenya[J].Extractive Industries&Society,2016,3(2):485-493.
[7]王欢苗.企业社区关系管理研究[D].沈阳:辽宁大学,2007.
[8]高巍巍.我国企业对社区社会责任的缺失及其治理[D].石家庄:河北经贸大学,2011.
[9]Bice S.What gives you a social licence?An exploration of the social licence to operate in the Australian mining industry[J].Resources,2014,3(1):62-80.
[10]Humphreys D.A Business perspective on community relations in mining[J].Resources Policy,2000,26(3):127-131.
[11]Hutchins M J,Walck C L,Sterk D P,et al.Corporate social responsibility:A unifying discourse for the mining industry?[J].Greener Management International,2007,(52):17-30.
[12]Whitehouse L.Corporate social responsibility,corporate citizenship and the global compact a new approach to regulating corporate social power?[J].Global Social Policy,2003,3(3):299-318.
[13]Johnson T.Environmentalism and NIMBYism in China:Promoting a rules-based approach to public participation[J].Environmental Politics,2010,19(3):430-448.
[14]Jenkins H,Obara L.Corporate social responsibility(CSR)in the mining industry:The risk of community dependency[R].Queen’s University Belfast.2006.
[15]Kelly A,Burkett I.Building the people centred approach:Dialogue for community engagement workbook[R].Centre for Social Response,Brisbane,2008.
[16]Kemp D.Community relations in the global mining industry:Exploring the internal dimensions of externally orientated work[J].Corporate Social Responsibility and Environmental Management,2010,17(1):1-14.
[17]梁钧平.论我国农村社区政企关系的有效模式[J].北京大学学报:哲学社会科学版,1993,30(3):12-17.
[18]Bowen F,Newenham-Kahindi A,Herremans I.When suits meet roots:The antecedents and consequences of community engagement strategy[J].Journal of Business Ethics,2010,95(2):297-318.
[19]Liu G,Eng T Y,Ko W W.Strategic direction of corporate community involvement[J].Journal of Business Ethics,2013,115(3):469-487.
[20]Hess D,Rogovsky N,Dunfee T W.The next wave of corporate community involvement:Corporate social initiatives[J].California Management Review,2002,44(2):110-125.
[21]Idemudia U.Assessing corporate-community involvement strategies in the Nigerian oil industry:An empirical analysis[J].Resources Policy,2009,34(3):133-141.
[22]代涛.中国小矿的社区参与程度评价及其利益博弈分析[D].北京:中国科学院地理科学与资源研究所,2010.
[23]刘旭.绿色矿山建设的社区和谐评价指标体系研究[D].北京:中国地质大学,2013.
[24]Tang-Lee D.Corporate social responsibility(CSR)and public engagement for a Chinese state-backed mining project in Myanmar-Challenges and prospects[J].Resources Policy,2016,47:28-37.
[25]Kemp D,Owen J R.Community relations and mining:Core to business but not“core business”[J].Resources Policy,2013,38(4):523-531.
[26]栗欣.国家级绿色矿山模式研究[M].北京:地质出版社,2014.
[27]陈长春,魏清明,梁冰.我国企业与社会关系的重整和优化——解决企业办社会问题的基本思路框架之二[J].煤炭经济研究,2000(4):33-37.
[28]卢代富.国外企业社会责任界说述评[J].现代法学,2001,23(3):137-144.
[29]马风光.企业的社会责任模式论[J].学术评论,2000(9):36-37.
[30]郑若娟.西方企业社会责任理论研究进展——基于概念演进的视角[J].国外社会科学,2006(2):34-39.
[31]贾生华,郑海东.企业社会责任:从单一视角到协同视角[J].浙江大学学报:人文社会科学版,2007,37(2):79-87.
[32]徐尚昆,杨汝岱.企业社会责任概念范畴的归纳性分析[J].中国工业经济,2007(5):71-79.
[33]李正.企业社会责任与企业价值的相关性研究——来自沪市上市公司的经验证据[J].中国工业经济,2006(2):77-83.
[34]王少杰.中国企业社会责任模型探索——对企业社会责任层次论的反思[J].管理案例研究与评论,2014,7(3):208-222.
[35]康纪田.矿山企业在社区建设中的社会责任[J].经济与管理,2013,27(8):93-96.
[36]张所续.论矿山企业社会责任体系的构建[J].当代经济,2014(1):22-23.
[37]晁罡,林冬萍,王磊,等.平台企业的社会责任行为模式——基于双边市场的案例研究[J].管理案例研究与评论,2017,10(1):70-86.
[38]Bhaduri S N,Selarka E.Corporate social responsibility around the world:An overview of theoretical framework,and evolution[M]//Corporate governance and corporate social responsibility of indian companies.Berlin:Springer,2016.
[39]Carroll A B.A Three-dimensional conceptual model of corporate performance[J].Academy of Management Review,1979,4(4):497-505.
[40]Carroll A B.The pyramid of corporate social responsibility:Toward the moral management of organizational stakeholders[J].Business Horizons,1991,34(4):39-48.
[41]Freeman R E.Strategic management:A stakeholder approach[M].Boston:Pitman,1984.
[42]Munilla L S,Miles M P.The corporate social responsibility continuum as a component of stakeholder theory[J].Business&Society Review,2005,110(4):371-387.
[43]陈宏辉,贾生华.企业社会责任观的演进与发展:基于综合性社会契约的理解[J].中国工业经济,2003(12):85-92.
[44]古丽娜,张双武.公司社会责任、利益相关者和公司绩效研究[J].西北民族大学学报:哲学社会科学版,2004(3):68-73.
[45]张洪波,李健.企业社会责任与利益相关者理论:基于整合视角的研究[J].科学学与科学技术管理,2007,28(3):146-150.
[46]卞娜,苗泽华.基于利益相关者视角的矿山企业社会责任研究[J].生态经济,2014,30(8):111-117.
[47]陈爱宣.古村落旅游公司利益相关者共同治理模式研究——以浙江为例[D].厦门:厦门大学,2008.
[48]陈伟东,李雪萍.社区治理主体:利益相关者[J].当代世界与社会主义,2004(2):71-73.
[49]潘忠志,钱宇,王宝安,等.基于利益相关者理论的企业社区治理机制研究[J].东北电力大学学报,2007,27(5):4-6.
[50]Maignan I,Ferrell O C,Ferrell L.A stakeholder model for implementing social responsibility in marketing[J].European Journal of Marketing,2005,39(9/10):956-977.
[51]Maon F,Lindgreen A,Swaen V.Designing and Implementing Corporate Social Responsibility:An Integrative Framework Grounded in Theory and Practice[J].Journal of Business Ethics,2008,87(1):71-89.
[52]Panapanaan V M,Linnanen L,Karvonen M M,et al.Roadmapping corporate social responsibility in finnish companies[J].Journal of Business Ethics,2003,44(2):133-148.
[53]田志龙,程鹏璠,杨文,等.企业社区参与过程中的合法性形成与演化:百步亭与万科案例[J].管理世界,2014(12):134-151.
[54]程鹏璠.中国情境下的企业社区参与过程研究[D].武汉:华中科技大学,2014.
[55]陈晓明.国内社区参与旅游发展模式的研究现状[J].中小企业管理与科技旬刊,2009(21):100-101.
[56]Boehm A.The participation of businesses in community decision making[J].Business&Society,2005,44(2):144-177.
[57]Rasche A,Esser D E.From stakeholder management to stakeholder accountability[J].Journal of Business Ethics,2006,65(3):251-267.
[58]陈旭东,余逊达.民营企业社会责任意识的现状与评价[J].浙江大学学报:人文社会科学版,2007,37(2):69-78.
[59]刘振.强化我国企业的社会责任意识[J].学习论坛,2005,21(2):37-39.
[60]朱林兴.强化国有企业社会责任意识[J].四川兵工学报,2007,1(4):126-126.
[61]Sharmin S,Khan N A,Belal A R.Corporate community involvement in bangladesh:An empirical study[J].Corporate Social Responsibility and Environmental Management,2014,21(1):41-51.
[62]Burke L,Logsdon J M,Mitchell W,et al.Corporate community involvement in the San Francisco Bay area[J].California Management Review,1986,28(3):122-141.
[63]Labonne B.Commentary:Harnessing mining for poverty reduction,especially in Africa[J].Natural Resources Forum,2002,26(1):69-73.