摘要
休闲理论从定性角度可分为深度休闲与即兴休闲,在文化旅游中有着广泛应用前景。基于对国内外休闲理论与文化旅游的文献综述,构建"休闲-形象感知-满意度-重游意愿"研究模型,并进行实证研究。结果表明即兴休闲对游客认知评价产生显著正向影响,深度休闲对情感评价产生显著正向影响。认知评价会对情感评价产生显著正向影响。同时情感评价在深度休闲和游客满意度之间起完全中介作用,但是满意度只在目的地形象感知和重游意愿之间起部分中介作用。
Previous studies on leisure theory were more confined to the typological paradigm, which was divided into deep leisure or improvisational leisure from a qualitative point of view and related analysis. At the same time, cultural tourism itself is a very popular leisure activity, so leisure theory has broad application prospects in cultural tourism. This study combs the existing literature on leisure and cultural tourism at home and abroad, constructs a structural model based on "leisure-image perception-satisfaction-willingness to revisit" on the basis of literature review, and conducts an empirical study on the logical relationship between the identified latent variables. The results show that improvisational leisure characteristics have a significant positive impact on tourists' cognitive evaluation, while deep leisure characteristics have a significant positive impact on tourists' emotional evaluation. Cognitive evaluation has a significant positive impact on tourists' emotional evaluation. At the same time, emotional evaluation plays a complete mediating role between deep leisure characteristics and tourists' satisfaction, but tourist satisfaction only partially mediates between destination image perception evaluation and tourists' willingness to revisit.
引文
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