文化复兴背景下中国企业书院的使命研究
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摘要
在文化复兴大背景下,中国一些企业创办了一批以弘扬中华传统文化为使命的书院。运用多案例研究方法,分析3家企业书院的创办动因、培训对象、教学内容和师资,建构使命导向与使命强度相结合的双维度理论模型,讨论企业参与社会教育、教化与洗脑、孝道与企业运营、教育的适用对象等问题。研究发现:创办企业书院体现了企业的高使命强度和较高的社会导向;企业书院对员工的教化更适合于中国劳动密集型企业的基层员工;企业书院推行的孝道实践具有增强内部信任等经济学意义,且已取得明显成效。
In the context of cultural renaissance,a number of academies have been successively established for the mission of carrying forward traditional Chinese culture by corporations in mainland China.By adopting the method of multi-cases study,this study aims to conduct case analysis in teachers,objects and contents of training and business motivation on 3 typical corporations,and a two-dimensional theoretical model is proposed which combines mission orientation and mission intensity.Based on the above,this article discusses 4 issues of corporations' participating role:social education,the distinction of cultivation and brainwashing,the relationship between filial piety and business operations,and education objects.Through this study,several findings have come to light.The establishment of the academies reflects the corporations' high awareness in both mission requirements and social intensity.The cultivation mode of corporation academies suits better for grassroots employees of labor-intensive corporations in China.Moreover,the filial piety behavior in corporation academies not only has the economic value of enhancing internal practice,but also has achieved remarkable results.
In the context of cultural renaissance,a number of academies have been successively established for the mission of carrying forward traditional Chinese culture by corporations in mainland China.By adopting the method of multi-cases study,this study aims to conduct case analysis in teachers,objects and contents of training and business motivation on 3 typical corporations,and a two-dimensional theoretical model is proposed which combines mission orientation and mission intensity.Based on the above,this article discusses 4 issues of corporations' participating role:social education,the distinction of cultivation and brainwashing,the relationship between filial piety and business operations,and education objects.Through this study,several findings have come to light.The establishment of the academies reflects the corporations' high awareness in both mission requirements and social intensity.The cultivation mode of corporation academies suits better for grassroots employees of labor-intensive corporations in China.Moreover,the filial piety behavior in corporation academies not only has the economic value of enhancing internal practice,but also has achieved remarkable results.
引文
[1]林毅夫.21世纪全球多极增长格局中的中国经济发展和文化复兴[J].北京大学学报:哲学社会科学版,2012,49(1):21-28.
[2]张允熠.中华优秀传统文化是中华民族伟大复兴的基石[J].上海师范大学学报:哲学社会科学版,2018,47(5):21-29.
[3]徐梓,黄漫远.传统书院的现代价值[J].厦门大学学报:哲学社会科学版,2018(4):65-76.
[4]曹磊.中国古代书院教育的特点及其影响[J].河北大学学报:哲学社会科学版,2014,39(6):80-84.
[5]朱汉民.书院精神与书院制度的统一——古代书院对中国现代大学建设的启示[J].大学教育科学,2011(4):3-5.
[6]柯小刚.书院作为现代社会通识教育的形式:以古典书院为例[J].湖南师范大学教育科学学报,2016,15(1):9-10.
[7]杨雪翠,刘福才.“从游”教育传统下的古代书院师生关系及启示[J].高校教育管理,2013,7(3):27-32.
[8]赵卫东.德、才、功:当代新兴书院的基本精神[J].大学教育科学,2017(5):16-20,124.
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[10]蒙有华.民间慈善基金会组织对美国高等教育的影响[J].教育学报,2007(6):85-94.
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[12]ABEL A L,LI J.Exploring the Corporate University Phenomenon:Development and Implementation of a Comprehensive Survey[J].Human Resource Development Quarterly,2012,23(1):103-128.
[13]GARRETT R.The Observatory on Borderless Higher Education[J].New Review of Information Networking,2003,9(1):113-122.
[14]KLEMM M,SANDERSON S,LUFFMAN G.Mission Statements:Selling Corporate Values to Employees[J].Long Range Planning,1991,24(3):73-78.
[15]邓路,符正平.全球500强企业使命宣言的实证研究[J].现代管理科学,2007(6):19-20.
[16]饶远立,邵冲.46家国内企业使命陈述的实证分析[J].南开管理评论,2005,8(1):64-68.
[17]林泉,邓朝晖,朱彩荣.国有与民营企业使命陈述的对比研究[J].管理世界,2010(9):116-122.
[18]ALTER K.Social Enterprise Typology Virtue Ventures LLC[EB/OL].(2019-02-13)[2019-02-23].http://www.4lenses.org/setypology/print.
[19]HIROTA S,KUBO K,MIYAJIMA H,et al.Corporate Mission,Corporate Policies and Business Outcomes:Evidence from Japan[J].Management Decision,2010,48(7):1 134-1 153.
[20]MAGNIER-WATANABE R,SENOO D.The Role of a Strong Corporate Mission for Knowledge Management[J].Journal of Information&Knowledge Management,2011,10(2):109-122.
[21]EISENHARDT K M,GRAEBNER M E.Theory Building from Cases:Opportunities and Challenges[J].Academy of Management Journal,2007,50(1):25-32.
[22]YIN R K.Case Study Research:Design and Methods[J].Journal of Advanced Nursing,2010,44(1):108.
[23]ANAND N,MORRIS G T.Knowledge-Based Innovation:Emergence and Embedding of New Practice Areas in Management Consulting Firms[J].Academy of Management Journal,2007,50(2):406-428.
[24]ANDERSON A R,WARREN L.The Entrepreneur as Hero and Jester:Enacting the Entrepreneurial Discourse[J].International Small Business Journal,2011,29(6),589-609.
[25]CARROLL A B.The Pyramid of Corporate Social Responsibility:Toward the Moral Management of Organizational Stakeholders[J].Business Horizons,1991,34(4):39-48.
[26]AUPPERLE E K.An Empirical Inquiry into the Social Responsibility as Defined by Corporations:An Examination of Various Models and Relationships[D].Georgia:University of Georgia,1982.
[27]李景林.教化的哲学——儒学思想的一种新诠释[M].哈尔滨:黑龙江人民出版社,2006.
[28]黑格尔G W F.精神现象学:下卷[M].贺麟,王玖兴,译.北京:商务印书馆,2009:42-43.
[29]张践.儒家孝道观的形成与演变[J].中国哲学史,2000(3):74-79.
[30]齐善鸿,肖华.管理的科学本源性回归——自我与心性的管理[J].管理学报,2013,10(3):326-335,352.
[31]雷鸣,邓宏图,吕长全,等.孝道、宗族、社群和市场——传统中国孝道社会实践的经济逻辑[J].经济学:季刊,2018,17(2):471-498.
[32]巩见刚,胡子康,卫玉涛.传统文化与本土管理研究——对李鑫教授相关观点的一点思考[J].管理学报,2018,15(11):1 621-1 628,1 646.
[33]李金波,聂辉华.儒家孝道、经济增长与文明分岔[J].中国社会科学,2011(6):41-55,222.
[34]雷德菲尔德R.农民社会与文化:人类学对文明的一种诠释[M].王莹,译.北京:中国社会科学出版社,2013:99-129.
(1)原始点疗法是中国台湾地区当代中医师张钊汉创立的一种新兴医疗方法。
[2]张允熠.中华优秀传统文化是中华民族伟大复兴的基石[J].上海师范大学学报:哲学社会科学版,2018,47(5):21-29.
[3]徐梓,黄漫远.传统书院的现代价值[J].厦门大学学报:哲学社会科学版,2018(4):65-76.
[4]曹磊.中国古代书院教育的特点及其影响[J].河北大学学报:哲学社会科学版,2014,39(6):80-84.
[5]朱汉民.书院精神与书院制度的统一——古代书院对中国现代大学建设的启示[J].大学教育科学,2011(4):3-5.
[6]柯小刚.书院作为现代社会通识教育的形式:以古典书院为例[J].湖南师范大学教育科学学报,2016,15(1):9-10.
[7]杨雪翠,刘福才.“从游”教育传统下的古代书院师生关系及启示[J].高校教育管理,2013,7(3):27-32.
[8]赵卫东.德、才、功:当代新兴书院的基本精神[J].大学教育科学,2017(5):16-20,124.
[9]GUTHRIE D,ARUM R,ROKSA J,et al.Giving to Local Academies:Corporate Philanthropy,Tax Incentives,and the Ecology of Need[J].Social Science Research,2008,37(3):856-873.
[10]蒙有华.民间慈善基金会组织对美国高等教育的影响[J].教育学报,2007(6):85-94.
[11]SHAKESHAFT C,TRACHTMAN R.Business as Usual:Exploring Private Sector Participation in A-merican Public Schools[EB/OL].(1986-04-16)[2018-12-19].https://files.eric.ed.gov/fulltext/ED268361.pdf.
[12]ABEL A L,LI J.Exploring the Corporate University Phenomenon:Development and Implementation of a Comprehensive Survey[J].Human Resource Development Quarterly,2012,23(1):103-128.
[13]GARRETT R.The Observatory on Borderless Higher Education[J].New Review of Information Networking,2003,9(1):113-122.
[14]KLEMM M,SANDERSON S,LUFFMAN G.Mission Statements:Selling Corporate Values to Employees[J].Long Range Planning,1991,24(3):73-78.
[15]邓路,符正平.全球500强企业使命宣言的实证研究[J].现代管理科学,2007(6):19-20.
[16]饶远立,邵冲.46家国内企业使命陈述的实证分析[J].南开管理评论,2005,8(1):64-68.
[17]林泉,邓朝晖,朱彩荣.国有与民营企业使命陈述的对比研究[J].管理世界,2010(9):116-122.
[18]ALTER K.Social Enterprise Typology Virtue Ventures LLC[EB/OL].(2019-02-13)[2019-02-23].http://www.4lenses.org/setypology/print.
[19]HIROTA S,KUBO K,MIYAJIMA H,et al.Corporate Mission,Corporate Policies and Business Outcomes:Evidence from Japan[J].Management Decision,2010,48(7):1 134-1 153.
[20]MAGNIER-WATANABE R,SENOO D.The Role of a Strong Corporate Mission for Knowledge Management[J].Journal of Information&Knowledge Management,2011,10(2):109-122.
[21]EISENHARDT K M,GRAEBNER M E.Theory Building from Cases:Opportunities and Challenges[J].Academy of Management Journal,2007,50(1):25-32.
[22]YIN R K.Case Study Research:Design and Methods[J].Journal of Advanced Nursing,2010,44(1):108.
[23]ANAND N,MORRIS G T.Knowledge-Based Innovation:Emergence and Embedding of New Practice Areas in Management Consulting Firms[J].Academy of Management Journal,2007,50(2):406-428.
[24]ANDERSON A R,WARREN L.The Entrepreneur as Hero and Jester:Enacting the Entrepreneurial Discourse[J].International Small Business Journal,2011,29(6),589-609.
[25]CARROLL A B.The Pyramid of Corporate Social Responsibility:Toward the Moral Management of Organizational Stakeholders[J].Business Horizons,1991,34(4):39-48.
[26]AUPPERLE E K.An Empirical Inquiry into the Social Responsibility as Defined by Corporations:An Examination of Various Models and Relationships[D].Georgia:University of Georgia,1982.
[27]李景林.教化的哲学——儒学思想的一种新诠释[M].哈尔滨:黑龙江人民出版社,2006.
[28]黑格尔G W F.精神现象学:下卷[M].贺麟,王玖兴,译.北京:商务印书馆,2009:42-43.
[29]张践.儒家孝道观的形成与演变[J].中国哲学史,2000(3):74-79.
[30]齐善鸿,肖华.管理的科学本源性回归——自我与心性的管理[J].管理学报,2013,10(3):326-335,352.
[31]雷鸣,邓宏图,吕长全,等.孝道、宗族、社群和市场——传统中国孝道社会实践的经济逻辑[J].经济学:季刊,2018,17(2):471-498.
[32]巩见刚,胡子康,卫玉涛.传统文化与本土管理研究——对李鑫教授相关观点的一点思考[J].管理学报,2018,15(11):1 621-1 628,1 646.
[33]李金波,聂辉华.儒家孝道、经济增长与文明分岔[J].中国社会科学,2011(6):41-55,222.
[34]雷德菲尔德R.农民社会与文化:人类学对文明的一种诠释[M].王莹,译.北京:中国社会科学出版社,2013:99-129.
(1)原始点疗法是中国台湾地区当代中医师张钊汉创立的一种新兴医疗方法。