产业调整期的稳定发展:2018年童书出版观察
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摘要
2018年,正值改革开放40周年,图书出版产业迎来了新的调整期。受到儿童阅读和语文教育升温的支持,童书出版本年度依然处于升温状态。幼儿图书、原创儿童文学图书、引进版童书在整个童书中处于热闹状态。无论从出版机制、营销方式,还是从原创儿童文学、引进版儿童文学、绘本和知识性读物的出版来看,童书出版还存在原创力不足、出版合作机制不成熟、创作观念落后和推广过度商业化等问题。
2018 is the 40th anniversary of reform and opening up, and the book publishing industry has ushered in a new period of adjustment. Supported by the increase in children's reading and language education, children's book publishing is still on the rise this year. Children's books, original children's literature books and imported books are moving in a lively pace. From the perspective of publishing mechanism and marketing strategies, as well as the publication of original children's literature, imported children's literature, picture books and knowledge books in 2018, children's book publishing still face challenges: lack of originality, immature publishing cooperation mechanism, backward concept and excessive commercialization.
2018 is the 40th anniversary of reform and opening up, and the book publishing industry has ushered in a new period of adjustment. Supported by the increase in children's reading and language education, children's book publishing is still on the rise this year. Children's books, original children's literature books and imported books are moving in a lively pace. From the perspective of publishing mechanism and marketing strategies, as well as the publication of original children's literature, imported children's literature, picture books and knowledge books in 2018, children's book publishing still face challenges: lack of originality, immature publishing cooperation mechanism, backward concept and excessive commercialization.
引文
[1]陈苗苗,唐明霞.YA文学创作与出版的国际经验借鉴研究——以二十一世纪出版社“零时差·YA书系”为例[J].出版广角,2018(9).
[2]韩建民,熊小明.新时代主题出版的八大转变[J].出版广角,2018(6).
[3]李学斌.从“中国式童年”到“中国童年精神”——论新世纪原创儿童文学的审美价值取向[N].文艺报,2018-03-12(005).
[4]李明远.国家新闻出版署下发通知,2019年出版计划明确11项选题重点[N].中国新闻出版广电报,2018-12-21(001).
[2]韩建民,熊小明.新时代主题出版的八大转变[J].出版广角,2018(6).
[3]李学斌.从“中国式童年”到“中国童年精神”——论新世纪原创儿童文学的审美价值取向[N].文艺报,2018-03-12(005).
[4]李明远.国家新闻出版署下发通知,2019年出版计划明确11项选题重点[N].中国新闻出版广电报,2018-12-21(001).