新常态下跨境电商的商业模式创新与政策体系设计
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摘要
跨境电商是国际贸易的新业态和重要组成部分,在当前我国经济"新常态"的背景下,跨境电商也遭遇了新的困境。跨境供应链、物流、市场监管等方面的不足制约着跨境电商的发展,必须通过商业模式的创新才能得以突破。文章从分析跨境电商的市场现状以及发展瓶颈入手,基于要素视角提出本土化运营+海外仓储、团购型跨境电商、"海外直邮+"、建设或租赁边境仓这四种创新的商业模式,并从财税、物流、海关和法律四方面构建起确保跨境电商持续健康发展的系统政策体系。
Cross-border E-commerce is a new format and an important part of international trade. It suffered a new dilemma under the current economic " new normal". The deficiency of cross-border supply chain, logistics and market regulation restricted the development of cross-border E-commerce. It must break through by business model innovation. This paper first analyzes the present situation and proposes 4 models: localized operations + overseas storage, group-purchase cross-border E-commerce, "overseas direct mail +" construction or lease of the overseas storage.Establishing a policy system from the perspective of the fiscal and taxation, logistics, customs and law is suggested to ensure the cross-border E-commerce's sustainable and healthy development.
Cross-border E-commerce is a new format and an important part of international trade. It suffered a new dilemma under the current economic " new normal". The deficiency of cross-border supply chain, logistics and market regulation restricted the development of cross-border E-commerce. It must break through by business model innovation. This paper first analyzes the present situation and proposes 4 models: localized operations + overseas storage, group-purchase cross-border E-commerce, "overseas direct mail +" construction or lease of the overseas storage.Establishing a policy system from the perspective of the fiscal and taxation, logistics, customs and law is suggested to ensure the cross-border E-commerce's sustainable and healthy development.
引文
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[14]Seleuk Erengue S,Simpson N C,Asoo J Vakharia.Integrated production/distribution planning in supply chain:an invited review[J].European Journal of Operational Research,1999(115):219-236.
[15]李旭东,王耀球.跨境电商多元模式下跨境物流企业服务功能整合优化[J].商业经济研究,2016(5):78-80.
[16]邱国栋,白景坤.价值生成分析:一个协同效应的理论框架[J].中国工业经济,2007(6):88-95.
[17]冀芳,张夏恒.跨境电子商务物流模式创新与发展趋势[J].中国流通经济,2015(6):14-20.
[18]来有为,王开前.中国跨境电子商务发展形态、障碍性因素及其下一步[J].改革,2014(5):68-74.
[2]Peter F Drucker.The theory of the business[J].Harvard Business Review,2002:95-104.
[3]Applegate L M.E-business models:making sense of the Internet business landscape[J].Upper Saddle River,2001(1):136-157.
[4]Michael Hammer.Deep change:how operational innovation can transform your company[J].Harvard Business Review,2004,82(2):85-93.
[5]Linder J,S Cantrell.Changing business models:surveying the landscape[J].Accenture Institute for Strategic Change,2000:8-10.
[6]Magretta J.Why business models matter[J].Harvard Business Review,2002,80(5):86-92.
[7]Osterwalder A,Pigneur Y,Tucci C L.Clarifying business models:origines,present,and future of the concept[J].Communication of the Association for Information Systems,2005(15):1-25.
[8]Osterwalder A.The business model ontology——A proposition in a design science approach[Z].Universitede Lausanne,2004:33-41.
[9]亚历山大·奥斯特瓦德,伊夫·皮尼厄.商业模式新生代[M].北京:机械工业出版社,2011:4-34.
[10]韦斐琼.“一带一路”战略红利下跨境电商发展对策[J].中国流通经济,2017(3):62-70.
[11]孟亮,孟京.我国跨境电商企业海外仓模式选择分析——基于消费品出口贸易视角[J].中国流通经济,2017(6):37-44.
[12]管荣伟.我国跨境零售进口电商市场“去跨境化”现象解析[J].中国流通经济,2017(5).
[13]克里斯·安德森.长尾理论[M].北京:中信出版社,2006:1-32.
[14]Seleuk Erengue S,Simpson N C,Asoo J Vakharia.Integrated production/distribution planning in supply chain:an invited review[J].European Journal of Operational Research,1999(115):219-236.
[15]李旭东,王耀球.跨境电商多元模式下跨境物流企业服务功能整合优化[J].商业经济研究,2016(5):78-80.
[16]邱国栋,白景坤.价值生成分析:一个协同效应的理论框架[J].中国工业经济,2007(6):88-95.
[17]冀芳,张夏恒.跨境电子商务物流模式创新与发展趋势[J].中国流通经济,2015(6):14-20.
[18]来有为,王开前.中国跨境电子商务发展形态、障碍性因素及其下一步[J].改革,2014(5):68-74.