基于系统动力学的我国高端装备制造业商业模式创新路径研究
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摘要
结合商业模式画布详细剖析高端装备制造企业陕鼓动力的商业模式九大构成要素,鉴于画布方法的局限性,引入系统动力学方法,构建案例企业转型前后的存量流量模型,进一步剖析九要素如何以不同的方式有机组合促成了装备制造企业商业模式创新路径的产生。最后借助Vensim-PLE软件,对模型进行仿真分析。结果显示,价值主张定位精准与否决定商业模式创新路径选择的成败;商业模式创新路径始于客户需求,终于客户需求满足;客户需求导向型路径优于核心资源导向型路径;商业模式创新路径是一条系统集成创新之路。
Combing with the business model canvas, this paper analyzes the nine business model elements of the high-end equipment manufacturing company Shangu Power Co,.LTD. Then in view of the limitations of the canvas method, the system dynamics method is introduced to build the stock flow model of the case enterprise before and after its transformation, the study further analyze how the nine elements in different ways promote the organic combination of manufacturing enterprises to create a business model innovation path. At last, with the help of Vensim-PLE, the software simulates and analyzes the model. The results show that the success or failure of business model path selection is depended on the value proposition positioned accuracy or not; The path of business model innovation begins with customer needs, and ends at the customer satisfaction; customer demand-oriented path is superior to core resource-oriented path. The path of business model innovation is a systematic road of integrated innovation.
Combing with the business model canvas, this paper analyzes the nine business model elements of the high-end equipment manufacturing company Shangu Power Co,.LTD. Then in view of the limitations of the canvas method, the system dynamics method is introduced to build the stock flow model of the case enterprise before and after its transformation, the study further analyze how the nine elements in different ways promote the organic combination of manufacturing enterprises to create a business model innovation path. At last, with the help of Vensim-PLE, the software simulates and analyzes the model. The results show that the success or failure of business model path selection is depended on the value proposition positioned accuracy or not; The path of business model innovation begins with customer needs, and ends at the customer satisfaction; customer demand-oriented path is superior to core resource-oriented path. The path of business model innovation is a systematic road of integrated innovation.
引文
[1]林海,严中华,黎友焕.社会企业商业模式创新路径研究:以格莱珉银行为例[J].改革与战略,2013,29(8):73-77.
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[3]李英,李惠.基于价值网络的电动物流车商业模式创新研究[J].科技管理研究,2017,37(4):219-225,234.
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[13]CARAYANNIS E G, SINDAKIS S, WALTER C. Business model innovation as lever of organizational sustainability[J]. Journal of Technology Transfer, 2015, 40(1):85-104.
[14]CESTINO J, MATTHEWS R. A perspective on path dependence processes: the role of knowledge integration in business model persistence dynamics in the provincial press in England[J]. Journal of Media Business Studies, 2016, 13(1): 22-44.
[15]LAUDIEN S M, DAXB?CK B. Path dependence as a barrier to business model change in manufacturing firms: insights from a multiple-case study[J]. Journal of Business Economics, 2016, 86(6): 611-645.
[16]OSTERWALDER A, PIGNEUR Y, OLIVEIRA M A Y, et al. Business model generation: a handbook for visionaries, game changers and challengers[J]. African journal of business management, 2011, 5(7): 8918-8932.
[17]BOHNSACK R, PINKSE J, KOLK A. Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles[J]. Research Policy, 2014, 43(2): 284-300.
[18]TONGUR S, ENGWALL M. The business model dilemma of technology shifts[J]. Technovation, 2014, 34(9): 525-535.
[19]AGYAPONGKODUA K, WESTON R H, RATCHEV S. The integrated use of enterprise and system dynamics modeling techniques in support of business decisions[J]. Advances in Decision Sciences, 2012, 2012(2090/3359):6483–6491.
[20]欧阳峰,赵红丹.商业模式创新研究的演化路径与展望[J].科技管理研究,2010,30(12):12-16.
[21]COSENZ F. Supporting start-up business model design through system dynamics modelling[J]. Management Decision, 2017, 55(1) : 57-80.
[22]钟永光,贾晓菁,李旭.系统动力学[M].北京:科学出版社,2009.
[23]CAVALCANTE S, KESTING P, ULH?I J. Business model dynamics and innovation:(re) establishing the missing linkages[J]. Management Decision, 2011, 49(8): 1327-1342.
[24]游坚平. 基于系统动力学的中国房地产企业商业模式对企业成长性影响[J]. 系统工程, 2015(5):105-113.
[25]周青,王乃有,马香媛.产业技术联盟冲突类型影响创新绩效的系统动力学分析[J].科技管理研究,2016,36(5):117-121,132.
[2]张越,赵树宽.基于要素视角的商业模式创新机理及路径[J].财贸经济,2014(6):90-99.
[3]李英,李惠.基于价值网络的电动物流车商业模式创新研究[J].科技管理研究,2017,37(4):219-225,234.
[4]刘凯宁,樊治平,李永海,等. 基于价值链视角的企业商业模式选择方法[J]. 中国管理科学,2017,25(1):170-180.
[5]王阅,谷丽丽,陈刚. 基于供应链管理的商业模式创新研究[J]. 现代管理科学,2009(1):47-48,51.
[6]ZOTT C, AMIT R. Business model design: an activity system perspective[J]. Long Range Planning, 2010,43(2): 216-226.
[7]DURAN-ENCALADA J A, PAUCAR-CACERES A. A system dynamics sustainable business model for PetroleosMexicanos (Pemex): case based on the Global Reporting Initiative[J]. Journal of the Operational Research Society, 2012, 63(8):1065-1078.
[8]PRENDEVILLE S M, O’CONNOR F, BOCKEN N M P, et al. Uncovering ecodesign dilemmas: A path to business model innovation[J]. Journal of Cleaner Production, 2017, 143: 1327-1339.
[9]丁浩,王炳成,范柳.国外商业模式创新途径研究述评[J].经济问题探索,2013(9):163-169.
[10]FRANKENBERGER K, WEIBLEN T, CSIK M,et al. The 4I-framework of business model innovation: a structured view on process phases and challenges[J]. International Journal of Product Development, 2013,18(3): 249-273.
[11]GIROTRA K, NETESSINE S. Four paths to business model innovation[J]. Harvard business review, 2014, 92(7): 96-103.
[12]姚伟峰,鲁桐.基于资源整合的企业商业模式创新路径研究:以怡亚通供应链股份有限公司为例[J].研究与发展管理,2011(3):97-101.
[13]CARAYANNIS E G, SINDAKIS S, WALTER C. Business model innovation as lever of organizational sustainability[J]. Journal of Technology Transfer, 2015, 40(1):85-104.
[14]CESTINO J, MATTHEWS R. A perspective on path dependence processes: the role of knowledge integration in business model persistence dynamics in the provincial press in England[J]. Journal of Media Business Studies, 2016, 13(1): 22-44.
[15]LAUDIEN S M, DAXB?CK B. Path dependence as a barrier to business model change in manufacturing firms: insights from a multiple-case study[J]. Journal of Business Economics, 2016, 86(6): 611-645.
[16]OSTERWALDER A, PIGNEUR Y, OLIVEIRA M A Y, et al. Business model generation: a handbook for visionaries, game changers and challengers[J]. African journal of business management, 2011, 5(7): 8918-8932.
[17]BOHNSACK R, PINKSE J, KOLK A. Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles[J]. Research Policy, 2014, 43(2): 284-300.
[18]TONGUR S, ENGWALL M. The business model dilemma of technology shifts[J]. Technovation, 2014, 34(9): 525-535.
[19]AGYAPONGKODUA K, WESTON R H, RATCHEV S. The integrated use of enterprise and system dynamics modeling techniques in support of business decisions[J]. Advances in Decision Sciences, 2012, 2012(2090/3359):6483–6491.
[20]欧阳峰,赵红丹.商业模式创新研究的演化路径与展望[J].科技管理研究,2010,30(12):12-16.
[21]COSENZ F. Supporting start-up business model design through system dynamics modelling[J]. Management Decision, 2017, 55(1) : 57-80.
[22]钟永光,贾晓菁,李旭.系统动力学[M].北京:科学出版社,2009.
[23]CAVALCANTE S, KESTING P, ULH?I J. Business model dynamics and innovation:(re) establishing the missing linkages[J]. Management Decision, 2011, 49(8): 1327-1342.
[24]游坚平. 基于系统动力学的中国房地产企业商业模式对企业成长性影响[J]. 系统工程, 2015(5):105-113.
[25]周青,王乃有,马香媛.产业技术联盟冲突类型影响创新绩效的系统动力学分析[J].科技管理研究,2016,36(5):117-121,132.