基于网络文本分析的无锡市旅游形象感知研究
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摘要
本文以网络游记为研究样本,运用文本分析和扎根理论分析游客对无锡旅游和形象感知问题。认为,现实的情况低于期望值,游客对无锡的商品、纪念品、表演等娱乐项目有着过高的期望值,这一方面是媒体、网络所渲染,另一方面也反映了无锡对景区合理规划建设的不足。综合各类消极感知,提出了无锡市旅游形象推广的建议。
This paper takes web travel as a research sample, and uses text analysis and grounded theory to analyze the tourists' perception of Wuxi tourism and image. It is believed that the reality is lower than expected. Visitors have high expectations for Wuxi's entertainment, souvenirs, performances and other entertainment projects. This aspect is reflected by the media and the network. On the other hand, it also reflects the rational planning and construction of Wuxi. insufficient. Combining all kinds of negative perceptions, it puts forward suggestions for the promotion of tourism image in Wuxi.
This paper takes web travel as a research sample, and uses text analysis and grounded theory to analyze the tourists' perception of Wuxi tourism and image. It is believed that the reality is lower than expected. Visitors have high expectations for Wuxi's entertainment, souvenirs, performances and other entertainment projects. This aspect is reflected by the media and the network. On the other hand, it also reflects the rational planning and construction of Wuxi. insufficient. Combining all kinds of negative perceptions, it puts forward suggestions for the promotion of tourism image in Wuxi.
引文
[1]谢芳亭,基于网络文本分析的环青海湖地区旅游感知形象研究[J].内蒙古科技与经济,2017,(1).
[2]Hunt J D. Image:A Factor in Tourism[D]. Fort Collins:Col-orado State Universily,1971.
[3]Phillips P, Krystin Z, Maria M S S, Roland S. The inter-active effects of online reviews on the determinants of Swiss hotel performance:A neural network analysis[J]. Tourism Management, 2015,50(10).
[4]Luo Q, Dixi Z. Using social network analysis to explain communication characteristics of travel-related electronic word-ofmouth on social networking sites[J]. Tourism Management, 2015,46(2).
[5]Tseng C, Bihu W, Alastair M. M, Jingru Z, Ying-chen C. Travel blogs on China as a destination image formation agent:A qualitative analysis using Leximancer[J]. Tourism Management,2015,46(2).
[6]金卫东.城市旅游形象浅析[J].城市规划汇刊,1995,(1).
[7]马秋芳.旅游地媒体符号的内容分析———以陕西省为例[J].旅游科学,2011,25(3):35-44.
[8]刘毅.内容分析法在网络舆情信息分析中的应用[J].天津大学学报(社会科学版),2006,8(4):307-310.
[9](英)卡麦兹(Charmaz,K).建构扎根理论:质性研究实践指南[M].重庆:重庆大学出版社,2009.
[10]张洪,张燕.基于网络文本分析的城市旅游形象感知研究———以合肥市为例[J].黄山学院学报,2017,19(2):27.
[11]王超,骆克任.基于网络舆情的旅游包容性发展研究:以湖南凤凰古城门票事件为例[J].经济地理,2014,(1):163-169.
[2]Hunt J D. Image:A Factor in Tourism[D]. Fort Collins:Col-orado State Universily,1971.
[3]Phillips P, Krystin Z, Maria M S S, Roland S. The inter-active effects of online reviews on the determinants of Swiss hotel performance:A neural network analysis[J]. Tourism Management, 2015,50(10).
[4]Luo Q, Dixi Z. Using social network analysis to explain communication characteristics of travel-related electronic word-ofmouth on social networking sites[J]. Tourism Management, 2015,46(2).
[5]Tseng C, Bihu W, Alastair M. M, Jingru Z, Ying-chen C. Travel blogs on China as a destination image formation agent:A qualitative analysis using Leximancer[J]. Tourism Management,2015,46(2).
[6]金卫东.城市旅游形象浅析[J].城市规划汇刊,1995,(1).
[7]马秋芳.旅游地媒体符号的内容分析———以陕西省为例[J].旅游科学,2011,25(3):35-44.
[8]刘毅.内容分析法在网络舆情信息分析中的应用[J].天津大学学报(社会科学版),2006,8(4):307-310.
[9](英)卡麦兹(Charmaz,K).建构扎根理论:质性研究实践指南[M].重庆:重庆大学出版社,2009.
[10]张洪,张燕.基于网络文本分析的城市旅游形象感知研究———以合肥市为例[J].黄山学院学报,2017,19(2):27.
[11]王超,骆克任.基于网络舆情的旅游包容性发展研究:以湖南凤凰古城门票事件为例[J].经济地理,2014,(1):163-169.