摘要
本文以网络游记为研究样本,运用文本分析和扎根理论分析游客对无锡旅游和形象感知问题。认为,现实的情况低于期望值,游客对无锡的商品、纪念品、表演等娱乐项目有着过高的期望值,这一方面是媒体、网络所渲染,另一方面也反映了无锡对景区合理规划建设的不足。综合各类消极感知,提出了无锡市旅游形象推广的建议。
This paper takes web travel as a research sample, and uses text analysis and grounded theory to analyze the tourists' perception of Wuxi tourism and image. It is believed that the reality is lower than expected. Visitors have high expectations for Wuxi's entertainment, souvenirs, performances and other entertainment projects. This aspect is reflected by the media and the network. On the other hand, it also reflects the rational planning and construction of Wuxi. insufficient. Combining all kinds of negative perceptions, it puts forward suggestions for the promotion of tourism image in Wuxi.
引文
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