游客乡村旅游意愿及其影响因素分析——以甘肃省会宁县为例
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摘要
当前我国乡村旅游处于快速发展阶段但同质化发展问题明显。以甘肃会宁县乡村旅游为例,在对乡村旅游发展情况调查的基础上,运用Logistic多元回归分析,对游客的乡村旅游意愿及其影响因素进行分析。结果表明:有67. 4%的游客愿意去会宁县乡村旅游。教育程度、旅游频率、可支配收入、网络信息、亲朋好友、企业宣传、餐饮服务、住宿服务、交通条件、卫生条件和景点环境与游客乡村旅游意愿呈正相关;旅游经验、产品价格与游客乡村旅游意愿呈负相关。在问卷调查和相关统计分析的基础上,提出了促进乡村旅游差异化发展的建议。
At present,China's rural tourism was in the stage of rapid development but the problem of homogenization development was obvious. This paper took the rural tourism in Huining County as an example,and used logistic multivariate regression analysis on the basis of the actual investigation of rural tourism to analyze the tourists' willingness to travel in rural areas and the influencing factors. The results showed that 67. 4% of tourists were willing to go to rural villages in Huining County. It was the positive correlation between tourists' willingness to travel in rural areas and educational level,frequency of travel,disposable income,internet information,friends and family,corporate propaganda,catering services,accommodation services,traffic conditions,hygiene conditions,and attractions and environments. It was the negative correlation between tourists' willingness to travel in rural areas and tourism experience and product prices. Based on the questionnaire survey and relevant statistical analysis,the countermeasures and suggestions were made to promote the development of rural tourism.
At present,China's rural tourism was in the stage of rapid development but the problem of homogenization development was obvious. This paper took the rural tourism in Huining County as an example,and used logistic multivariate regression analysis on the basis of the actual investigation of rural tourism to analyze the tourists' willingness to travel in rural areas and the influencing factors. The results showed that 67. 4% of tourists were willing to go to rural villages in Huining County. It was the positive correlation between tourists' willingness to travel in rural areas and educational level,frequency of travel,disposable income,internet information,friends and family,corporate propaganda,catering services,accommodation services,traffic conditions,hygiene conditions,and attractions and environments. It was the negative correlation between tourists' willingness to travel in rural areas and tourism experience and product prices. Based on the questionnaire survey and relevant statistical analysis,the countermeasures and suggestions were made to promote the development of rural tourism.
引文
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[3]Reichel A,Lowengart O,Milman A. Rural Tourism in Israel:Serive Quality and Orientation[J]. Tourism Management,2000,21(5)∶451-459.
[4]Hegarty C,Przezborska L. Rural and Agri-tourism as a Tool for Reorganizing Rural Areas in Old and New Member States———A Comparison Study of Ireland and Poland[J]. International Journal of Tourism Research,2005,7(2)∶63-77.
[6]Thompson C S. Host Produced Rural Tourism:Towas Tokyo Antenna Shop[J]. Annals of Tourism Research,2004,31(3)∶580-600.
[7]Allen L R,Long P T. The Impact of Tourism Development on Residents Perceptions of Community Life[J]. Journal of Travel Research,1988,26(1)∶16-21.
[8]Sharpley R. Rural Tourism and the Challenge of Tourism Diversification:The Case of Cyprus[J]. Tourism Management,2002,23(3)∶233-244.
[9]Aliza F Leischer,Anat Tchetchik. Does Rural Tourism Benefit from Agriculture?[J]. Tourism Management,2005,(4)∶231-236.
[10]杜江,向萍.关于乡村旅游可持续发展的思考[J].旅游学刊,1999,(1)∶15-18.
[11]刘德谦.关于乡村旅游、农业旅游与民俗旅游的几点辨析[J].旅游学刊,2006,(3)∶12-19.
[12]邱萍,晏兰萍.浅析乡村旅游市场的旅游动机[J].农业考古,2007,(6)∶164-166.
[13]石培基,张胜武.乡村旅游开发模式述评[J].开发研究,2007,(4)∶104-107.
[14]唐德荣,杨锦秀,刘艺梅.乡村旅游意愿及其影响因素研究———基于重庆市497位城市游客的调查数据[J].农业经济问题,2008,(12)∶47-52.
[15]胡华杰.新型城镇化背景下英山县乡村旅游产业转型升级研究[D].武汉:华中师范大学硕士学位论文,2016.
[16]束良勇.基于游客需求的浙江桐庐县乡村旅游产品提升研究[D].南宁:广西大学硕士学位论文,2016.
[17]文彤,雍玉凤,张庆芳.态度、行为、责任:乡村旅游从业者影响感知研究[J].资源开发与市场,2018,34(3)∶418-444.
[18]杜鹏飞.会宁县中川镇:乡村旅游激活一池春水[N].甘肃经济日报,2017-08-02(006).
[19]朱慧,张新焕,焦广辉,等.三工河流域油料作物的农户种植意愿影响因素分析———基于Logistic模型和240户农户微观调查数据[J].自然资源学报,2012,27(3)∶372-381.