浅析媒介融合对视频网站自制剧发展的影响
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摘要
媒介融合是不断发展变化的,从发展角度来看,媒介融合将是各种媒介内容、网络、传播平台和终端的全方位大融合。从当前来看,媒介融合是传播手段和传播内容的融合,即媒介从业人员对传播内容进行组合创新,生产出更多的媒介产品组合,使其能够适应在各种媒介环境下的有效传播,并且各媒介平台之间的互动更加便捷。视频网站自制剧可以充分借助传统媒介与网络新媒体的资源,进行优势互补,在创作技术上趋向一致,在传播平台上更加便捷,实现互联互通,在行业规则和政策方面也可以互相借鉴,促进自制剧更好地发展。
Media convergence is constantly changing. From the perspective of development, media convergence will be a comprehensive integration of various media content, networks, communication platforms and terminals. From the current point of view, media convergence is the integration of means of communication and content of communication, that is, media practitioners innovate in the combination of communication content, produce more media product portfolio, so that it can adapt to the effective communication in various media environments, and the interaction between media platforms is more convenient. Video website homemade drama can make full use of the resources of traditional media and network new media, complement each other's advantages, tend to be consistent in the creation technology, more convenient in the communication platform, realize interconnection and interoperability, and learn from each other in terms of industry rules and policies, so as to promote the better development of homemade drama.
Media convergence is constantly changing. From the perspective of development, media convergence will be a comprehensive integration of various media content, networks, communication platforms and terminals. From the current point of view, media convergence is the integration of means of communication and content of communication, that is, media practitioners innovate in the combination of communication content, produce more media product portfolio, so that it can adapt to the effective communication in various media environments, and the interaction between media platforms is more convenient. Video website homemade drama can make full use of the resources of traditional media and network new media, complement each other's advantages, tend to be consistent in the creation technology, more convenient in the communication platform, realize interconnection and interoperability, and learn from each other in terms of industry rules and policies, so as to promote the better development of homemade drama.
引文
[1] 王菲.媒介大融合[M].广州:南方日报出版社,2007.
[2] 尼尔·波兹曼.娱乐至死[M].章艳,译.桂林:广西师范大学出版社,2004.
[3] 郭庆光.传播学教程[M].北京:中国人民大学出版社,1999.
[4] 周宪.视觉文化的转向[M].北京:北京大学出版社,2008.
[2] 尼尔·波兹曼.娱乐至死[M].章艳,译.桂林:广西师范大学出版社,2004.
[3] 郭庆光.传播学教程[M].北京:中国人民大学出版社,1999.
[4] 周宪.视觉文化的转向[M].北京:北京大学出版社,2008.